Product intelligence · HS 240391 · 2024 data

Tobacco: homogenised or reconstituted

Global exports of tobacco: homogenised or reconstituted totalled $5,475,421,374 in 2024, a +3.9% change from the previous year. Traded by 108 countries across 1,454 bilateral corridors, with demand from 177 importing markets. The long-term trend is rapid growth.

Data: OECD BIMTS · Coverage: 19952024 · Updated: 2026-07-17

Global trade

$5.5B

+3.9% YoY

3Y / 5Y CAGR

+113.4%

5Y: +57.0%

Supply structure

Moderately concentrated

HHI 0.200

Volatility

Low

Score 9/100

1.

Market movement

In 2024, tobacco: homogenised or reconstituted trade exhibited modest growth, with global flows reaching $5,475,421,374 and a three-year compound annual growth rate of +113.4% (five-year: +57.0%). The all-time peak of $5,475,421,374 was recorded in 2024.

Over the 30-year observation window (19952024), 66% of years recorded positive growth, indicating a predominantly expanding market. Trend momentum is strengthening (+87.2% acceleration).

The World Trade Flows Characterization classifies tobacco: homogenised or reconstituted as "One-way trade" in the high price range price segment, providing additional context for market positioning and competitive dynamics.

2.

Supply & demand structure

The supply side is moderately concentrated (Herfindahl-Hirschman Index 0.200). The three largest exporters — Italy ($1.8B), Romania ($1.3B), and Greece ($770.5M) — collectively dominate supply flows. The leading exporter has grown at +949.5% over the last three years.

On the demand side, importer concentration is concentrated (HHI 0.251). The three largest import markets are Japan ($2.7B), Poland ($304.5M), and Czechia ($273.0M). The largest importing market sources from 20 different supplying countries.

Estimated substitution elasticity: -3.28. Buyers have moderate flexibility to shift sourcing, but face some switching costs.

The dominant trade corridor is Italy → Japan at $1.1B, representing 41.4% of the importer's total demand.

3.

Risk profile & trade outlook

The volatility score for tobacco: homogenised or reconstituted is 9 out of 100, classified as low. Trade flows are relatively stable compared to other HS6 products, suggesting mature supply chains and predictable demand.

For market entrants, modest but steady demand provides a reasonable entry window. A moderately concentrated market rewards differentiated positioning and strategic partner selection.

Data confidence is rated "High" based on reporting coverage and consistency across OECD member and partner countries.

Historical evidence

Annual trade value 19952024

Peak: $5,475,421,374 in 2024.

YearGlobal trade (USD)YoY growth
2015$596,575,068+10.9%
2016$585,654,496-1.8%
2017$587,777,285+0.4%
2018$620,599,675+5.6%
2019$573,133,737-7.6%
2020$575,315,091+0.4%
2021$563,814,599-2.0%
2022$4,442,112,406+687.9%
2023$5,271,038,375+18.7%
2024$5,475,421,374+3.9%

Top exporting countries

Ranked by export value of tobacco: homogenised or reconstituted in 2024.

View all 108 exporters →

Top importing markets

Largest import destinations for tobacco: homogenised or reconstituted.

View all 177 markets →

Leading trade corridors

Largest bilateral export flows for tobacco: homogenised or reconstituted, ranked by value. Click any country to view its full profile.

#ExporterImporterValue 20243Y CAGR
1ItalyJapan$1.1B+1277.5%
2RomaniaJapan$595.4M+12969.5%
3South KoreaJapan$485.4M+13733.7%
4GreeceJapan$373.3M
5RomaniaCzechia$234.9M+1067.3%
6ItalyUkraine$177.3M
7ItalyPortugal$140.5M
8GreecePoland$101.7M+345.3%

Showing top 8 of 10 corridors with available data for 2024.

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Sources, definitions & methodology

Data source

OECD Bilateral International Merchandise Trade Statistics (BIMTS). Aggregated from 312M+ reported trade records across 200+ countries and 5,300+ HS6 product codes. Coverage: 19952024.

Key indicators

HHI (Herfindahl-Hirschman Index): market concentration, 0 = fully diversified, 1 = single player. CAGR: compound annual growth rate over a stated period. Volatility score: trade value variability, 0–100 scale.

How this page is made

All statistical content on this page is data-driven, composed programmatically from live OECD trade records. No generic AI-generated prose is used. Analytical paragraphs combine real data points with factual interpretation. This page was last refreshed on 2026-07-17.