Market movement
In 2024, photographic film: for colour photography (polychrome), in rolls, sensitised, unexposed, of a width exceeding 35mm (other than of paper, paperboard or textiles) trade exhibited strong growth, with global flows reaching $12,829,266 and a three-year compound annual growth rate of +31.1% (five-year: +8.6%). The all-time peak of $80,850,857 was recorded in 1995; the current level is 84% below that high-water mark.
Over the 30-year observation window (1995–2024), 34% of years recorded positive growth, indicating significant cyclicality with frequent contractions. Trend momentum is strengthening (+21.2% acceleration).
The World Trade Flows Characterization classifies photographic film: for colour photography (polychrome), in rolls, sensitised, unexposed, of a width exceeding 35mm (other than of paper, paperboard or textiles) as "One-way trade" in the medium price range price segment, providing additional context for market positioning and competitive dynamics.
