Market movement
In 2024, cosmetic and toilet preparations: n.e.c. in heading no. 3304, for the care of the skin (excluding medicaments, including sunscreen or sun tan preparations) trade exhibited slight decline, with global flows reaching $55,253,618,619 and a three-year compound annual growth rate of +0.5% (five-year: +4.2%). The all-time peak of $55,531,311,714 was recorded in 2023; the current level is 1% below that high-water mark.
Over the 30-year observation window (1995–2024), 86% of years recorded positive growth, indicating a predominantly expanding market. Trend momentum is decelerating (-7.2% acceleration).
The World Trade Flows Characterization classifies cosmetic and toilet preparations: n.e.c. in heading no. 3304, for the care of the skin (excluding medicaments, including sunscreen or sun tan preparations) as "One-way trade" in the medium price range price segment, providing additional context for market positioning and competitive dynamics.
