Product intelligence · HS 320611 · 2024 data

Colouring matter: pigments and preparations based on titanium dioxide, containing 80% or more by weight of titanium dioxide calculated on the dry matter

Global exports of colouring matter: pigments and preparations based on titanium dioxide, containing 80% or more by weight of titanium dioxide calculated on the dry matter totalled $9,672,127,115 in 2024, a +7.8% change from the previous year. Traded by 121 countries across 2,689 bilateral corridors, with demand from 186 importing markets. The long-term trend is declining.

Data: OECD BIMTS · Coverage: 19952024 · Updated: 2026-07-17

Global trade

$9.7B

+7.8% YoY

3Y / 5Y CAGR

-3.8%

5Y: +2.7%

Supply structure

Moderately concentrated

HHI 0.201

Volatility

Low

Score 8/100

1.

Market movement

In 2024, colouring matter: pigments and preparations based on titanium dioxide, containing 80% or more by weight of titanium dioxide calculated on the dry matter trade exhibited strong growth, with global flows reaching $9,672,127,115 and a three-year compound annual growth rate of -3.8% (five-year: +2.7%). The all-time peak of $10,928,267,693 was recorded in 2022; the current level is 11% below that high-water mark.

Over the 30-year observation window (19952024), 69% of years recorded positive growth, indicating a predominantly expanding market. Trend momentum is decelerating (-6.2% acceleration).

The World Trade Flows Characterization classifies colouring matter: pigments and preparations based on titanium dioxide, containing 80% or more by weight of titanium dioxide calculated on the dry matter as "One-way trade" in the medium price range price segment, providing additional context for market positioning and competitive dynamics.

2.

Supply & demand structure

The supply side is moderately concentrated (Herfindahl-Hirschman Index 0.201). The three largest exporters — China ($4.0B), United States ($1.0B), and Germany ($745.9M) — collectively dominate supply flows. The leading exporter has grown at +5.0% over the last three years.

On the demand side, importer concentration is diversified (HHI 0.036). The three largest import markets are India ($1.1B), United States ($581.0M), and Belgium ($528.4M). The largest importing market sources from 36 different supplying countries.

Estimated substitution elasticity: -12.92. Buyers are highly price-sensitive and can switch between suppliers relatively easily.

The dominant trade corridor is China → India at $672.0M, representing 63.5% of the importer's total demand.

3.

Risk profile & trade outlook

The volatility score for colouring matter: pigments and preparations based on titanium dioxide, containing 80% or more by weight of titanium dioxide calculated on the dry matter is 8 out of 100, classified as low. Trade flows are relatively stable compared to other HS6 products, suggesting mature supply chains and predictable demand.

For market entrants, strong demand tailwinds create a favourable entry environment. A moderately concentrated market rewards differentiated positioning and strategic partner selection.

Data confidence is rated "High" based on reporting coverage and consistency across OECD member and partner countries.

Historical evidence

Annual trade value 19952024

Peak: $10,928,267,693 in 2022. Currently 11% below peak.

YearGlobal trade (USD)YoY growth
2015$6,606,829,527-13.6%
2016$6,761,918,939+2.3%
2017$8,775,544,422+29.8%
2018$9,415,224,218+7.3%
2019$8,462,432,057-10.1%
2020$8,296,442,962-2.0%
2021$10,875,019,570+31.1%
2022$10,928,267,693+0.5%
2023$8,972,123,010-17.9%
2024$9,672,127,115+7.8%

Top exporting countries

Ranked by export value of colouring matter: pigments and preparations based on titanium dioxide, containing 80% or more by weight of titanium dioxide calculated on the dry matter in 2024.

View all 121 exporters →

Top importing markets

Largest import destinations for colouring matter: pigments and preparations based on titanium dioxide, containing 80% or more by weight of titanium dioxide calculated on the dry matter.

View all 186 markets →

Leading trade corridors

Largest bilateral export flows for colouring matter: pigments and preparations based on titanium dioxide, containing 80% or more by weight of titanium dioxide calculated on the dry matter, ranked by value. Click any country to view its full profile.

#ExporterImporterValue 20243Y CAGR
1ChinaIndia$672.0M+12.4%
2ChinaBrazil$294.1M+8.7%
3CanadaUnited States$290.6M-0.6%
4ChinaSouth Korea$218.4M-2.7%
5ChinaTürkiye$206.8M+1.4%
6ChinaVietnam$190.6M+3.6%
7United StatesBelgium$186.1M-9.4%
8ChinaIndonesia$177.1M+0.3%

Showing top 8 of 10 corridors with available data for 2024.

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Sources, definitions & methodology

Data source

OECD Bilateral International Merchandise Trade Statistics (BIMTS). Aggregated from 312M+ reported trade records across 200+ countries and 5,300+ HS6 product codes. Coverage: 19952024.

Key indicators

HHI (Herfindahl-Hirschman Index): market concentration, 0 = fully diversified, 1 = single player. CAGR: compound annual growth rate over a stated period. Volatility score: trade value variability, 0–100 scale.

How this page is made

All statistical content on this page is data-driven, composed programmatically from live OECD trade records. No generic AI-generated prose is used. Analytical paragraphs combine real data points with factual interpretation. This page was last refreshed on 2026-07-17.