Vodka

In 2024, vodka trade exhibited strong growth, with global flows reaching $3,201,625,585 and a three-year compound annual growth rate of +4.8% (five-year: +3.1%). The all-time peak of $3,275,725,458 was recorded in 2013; the current level is 2% below that high-water mark.

Over the 30-year observation window (1995–2024), 66% of years recorded positive growth, indicating a predominantly expanding market. Trend momentum is strengthening (+4.5% acceleration).

The World Trade Flows Characterization classifies vodka as "One-way trade" in the high price range price segment, providing additional context for market positioning and competitive dynamics.

The supply side is diversified (Herfindahl-Hirschman Index 0.096). The three largest exporters — France ($627.4M), Sweden ($503.4M), and United States ($300.4M) — collectively dominate supply flows. The leading exporter has grown at -5.1% over the last three years.

On the demand side, importer concentration is diversified (HHI 0.132). The three largest import markets are United States ($1.1B), United Kingdom ($168.1M), and France ($166.5M). The largest importing market sources from 69 different supplying countries.

Estimated substitution elasticity: -2.41. Buyers have moderate flexibility to shift sourcing, but face some switching costs.

The dominant trade corridor is France → United States at $328.6M, representing 30.0% of the importer's total demand.

The volatility score for vodka is 5 out of 100, classified as low. Trade flows are relatively stable compared to other HS6 products, suggesting mature supply chains and predictable demand.

For market entrants, strong demand tailwinds create a favourable entry environment. The diversified supply landscape means many competitors but also multiple entry points and buyer relationships to target.

Data confidence is rated "High" based on reporting coverage and consistency across OECD member and partner countries.