Product intelligence · HS 330690 · 2024 data

Oral or dental hygiene preparations: other than dentifrices

Global exports of oral or dental hygiene preparations: other than dentifrices totalled $2,049,982,253 in 2024, a +4.3% change from the previous year. Traded by 161 countries across 4,862 bilateral corridors, with demand from 198 importing markets. The long-term trend is stable.

Data: OECD BIMTS · Coverage: 19952024 · Updated: 2026-07-17

Global trade

$2.0B

+4.3% YoY

3Y / 5Y CAGR

+2.9%

5Y: +5.0%

Supply structure

Diversified

HHI 0.080

Volatility

Low

Score 5/100

1.

Market movement

In 2024, oral or dental hygiene preparations: other than dentifrices trade exhibited modest growth, with global flows reaching $2,049,982,253 and a three-year compound annual growth rate of +2.9% (five-year: +5.0%). The all-time peak of $2,049,982,253 was recorded in 2024.

Over the 30-year observation window (19952024), 90% of years recorded positive growth, indicating a predominantly expanding market. Trend momentum is steady (-0.7% acceleration).

The World Trade Flows Characterization classifies oral or dental hygiene preparations: other than dentifrices as "One-way trade" in the high price range price segment, providing additional context for market positioning and competitive dynamics.

2.

Supply & demand structure

The supply side is diversified (Herfindahl-Hirschman Index 0.080). The three largest exporters — Germany ($281.8M), Ireland ($270.7M), and United States ($269.7M) — collectively dominate supply flows. The leading exporter has grown at +2.0% over the last three years.

On the demand side, importer concentration is diversified (HHI 0.033). The three largest import markets are United States ($177.3M), Germany ($158.3M), and United Kingdom ($136.2M). The largest importing market sources from 65 different supplying countries.

Estimated substitution elasticity: -10.52. Buyers are highly price-sensitive and can switch between suppliers relatively easily.

The dominant trade corridor is United States → Canada at $68.2M, representing 89.2% of the importer's total demand.

3.

Risk profile & trade outlook

The volatility score for oral or dental hygiene preparations: other than dentifrices is 5 out of 100, classified as low. Trade flows are relatively stable compared to other HS6 products, suggesting mature supply chains and predictable demand.

For market entrants, modest but steady demand provides a reasonable entry window. The diversified supply landscape means many competitors but also multiple entry points and buyer relationships to target.

Data confidence is rated "High" based on reporting coverage and consistency across OECD member and partner countries.

Historical evidence

Annual trade value 19952024

Peak: $2,049,982,253 in 2024.

YearGlobal trade (USD)YoY growth
2015$1,411,734,645-1.9%
2016$1,430,322,425+1.3%
2017$1,462,431,789+2.2%
2018$1,604,500,966+9.7%
2019$1,608,205,230+0.2%
2020$1,666,484,361+3.6%
2021$1,883,809,987+13.0%
2022$1,827,043,896-3.0%
2023$1,964,794,317+7.5%
2024$2,049,982,253+4.3%

Top exporting countries

Ranked by export value of oral or dental hygiene preparations: other than dentifrices in 2024.

View all 161 exporters →

Top importing markets

Largest import destinations for oral or dental hygiene preparations: other than dentifrices.

View all 198 markets →

Leading trade corridors

Largest bilateral export flows for oral or dental hygiene preparations: other than dentifrices, ranked by value. Click any country to view its full profile.

#ExporterImporterValue 20243Y CAGR
1United StatesCanada$68.2M+6.5%
2IrelandUnited States$65.5M-1.0%
3CanadaUnited States$51.0M+11.3%
4ItalyGermany$49.9M+3.2%
5ItalyUnited Kingdom$49.7M+7.4%
6United StatesMexico$37.0M+24.8%
7GermanyUnited Kingdom$31.9M+14.3%
8ChinaJapan$28.5M-4.4%

Showing top 8 of 10 corridors with available data for 2024.

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Sources, definitions & methodology

Data source

OECD Bilateral International Merchandise Trade Statistics (BIMTS). Aggregated from 312M+ reported trade records across 200+ countries and 5,300+ HS6 product codes. Coverage: 19952024.

Key indicators

HHI (Herfindahl-Hirschman Index): market concentration, 0 = fully diversified, 1 = single player. CAGR: compound annual growth rate over a stated period. Volatility score: trade value variability, 0–100 scale.

How this page is made

All statistical content on this page is data-driven, composed programmatically from live OECD trade records. No generic AI-generated prose is used. Analytical paragraphs combine real data points with factual interpretation. This page was last refreshed on 2026-07-17.