Cosmetic and toilet preparations: eye make-up

In 2024, cosmetic and toilet preparations: eye make-up trade exhibited slight decline, with global flows reaching $4,913,172,105 and a three-year compound annual growth rate of +2.1% (five-year: +0.6%). The all-time peak of $4,984,014,446 was recorded in 2023; the current level is 1% below that high-water mark.

Over the 30-year observation window (1995–2024), 86% of years recorded positive growth, indicating a predominantly expanding market. Trend momentum is steady (-0.8% acceleration).

The World Trade Flows Characterization classifies cosmetic and toilet preparations: eye make-up as "One-way trade" in the low price range price segment, providing additional context for market positioning and competitive dynamics.

The supply side is diversified (Herfindahl-Hirschman Index 0.090). The three largest exporters — Italy ($787.8M), China ($679.7M), and France ($646.4M) — collectively dominate supply flows. The leading exporter has grown at +9.6% over the last three years.

On the demand side, importer concentration is diversified (HHI 0.048). The three largest import markets are United States ($737.8M), France ($368.5M), and Germany ($359.8M). The largest importing market sources from 75 different supplying countries.

Estimated substitution elasticity: -7.74. Buyers are highly price-sensitive and can switch between suppliers relatively easily.

The dominant trade corridor is Italy → France at $164.4M, representing 44.6% of the importer's total demand.

The volatility score for cosmetic and toilet preparations: eye make-up is 2 out of 100, classified as low. Trade flows are relatively stable compared to other HS6 products, suggesting mature supply chains and predictable demand.

For market entrants, contracting demand signals caution before committing resources. The diversified supply landscape means many competitors but also multiple entry points and buyer relationships to target.

Data confidence is rated "High" based on reporting coverage and consistency across OECD member and partner countries.