Market movement
In 2024, tobacco: smoking, other than water pipe tobacco, whether or not containing tobacco substitutes in any proportion trade exhibited strong growth, with global flows reaching $4,986,800,775 and a three-year compound annual growth rate of +7.7% (five-year: +6.6%). The all-time peak of $4,986,800,775 was recorded in 2024.
Over the 30-year observation window (1995–2024), 69% of years recorded positive growth, indicating a predominantly expanding market. Trend momentum is strengthening (+4.0% acceleration).
