Magnetic media: other than cards incorporating a magnetic stripe, whether or not recorded, excluding products of Chapter 37

In 2024, magnetic media: other than cards incorporating a magnetic stripe, whether or not recorded, excluding products of chapter 37 trade exhibited strong growth, with global flows reaching $3,976,183,416 and a three-year compound annual growth rate of -9.1% (five-year: -4.3%). The all-time peak of $12,873,860,829 was recorded in 1996; the current level is 69% below that high-water mark.

Over the 30-year observation window (1995–2024), 34% of years recorded positive growth, indicating significant cyclicality with frequent contractions. Trend momentum is decelerating (-6.0% acceleration).

The supply side is concentrated (Herfindahl-Hirschman Index 0.272). The three largest exporters — Singapore ($1.8B), China ($818.4M), and Japan ($468.5M) — collectively dominate supply flows. The leading exporter has grown at -6.9% over the last three years.

On the demand side, importer concentration is concentrated (HHI 0.331). The three largest import markets are Thailand ($2.2B), China ($472.9M), and Philippines ($397.0M). The largest importing market sources from 48 different supplying countries.

Estimated substitution elasticity: -8.65. Buyers are highly price-sensitive and can switch between suppliers relatively easily.

The dominant trade corridor is Singapore → Thailand at $954.4M, representing 43.6% of the importer's total demand.

The volatility score for magnetic media: other than cards incorporating a magnetic stripe, whether or not recorded, excluding products of chapter 37 is 12 out of 100, classified as low. Trade flows are relatively stable compared to other HS6 products, suggesting mature supply chains and predictable demand.

For market entrants, strong demand tailwinds create a favourable entry environment. The concentrated supply structure suggests high barriers but also potential opportunity if dominant suppliers face disruption or capacity constraints.

Data confidence is rated "High" based on reporting coverage and consistency across OECD member and partner countries.