Fruit: cranberries (Vaccinium macrocarpon, Vaccinium oxycoccos, Vaccinium vitis-idaea), prepared or preserved, whether or not containing added sugar, other sweetening matter or spirit

In 2024, fruit: cranberries (vaccinium macrocarpon, vaccinium oxycoccos, vaccinium vitis-idaea), prepared or preserved, whether or not containing added sugar, other sweetening matter or spirit trade exhibited strong growth, with global flows reaching $574,118,021 and a three-year compound annual growth rate of +0.4% (five-year: +0.6%). The all-time peak of $574,118,021 was recorded in 2024.

Over the 30-year observation window (1995–2024), 86% of years recorded positive growth, indicating a predominantly expanding market. Trend momentum is decelerating (-4.2% acceleration).

The supply side is concentrated (Herfindahl-Hirschman Index 0.316). The three largest exporters — United States ($289.0M), Canada ($126.6M), and Netherlands ($52.0M) — collectively dominate supply flows. The leading exporter has grown at +0.3% over the last three years.

On the demand side, importer concentration is diversified (HHI 0.067). The three largest import markets are Germany ($78.0M), China ($74.1M), and Netherlands ($64.9M). The largest importing market sources from 38 different supplying countries.

The dominant trade corridor is United States → China at $40.4M, representing 54.5% of the importer's total demand.

The volatility score for fruit: cranberries (vaccinium macrocarpon, vaccinium oxycoccos, vaccinium vitis-idaea), prepared or preserved, whether or not containing added sugar, other sweetening matter or spirit is 2 out of 100, classified as low. Trade flows are relatively stable compared to other HS6 products, suggesting mature supply chains and predictable demand.

For market entrants, strong demand tailwinds create a favourable entry environment. The concentrated supply structure suggests high barriers but also potential opportunity if dominant suppliers face disruption or capacity constraints.

Data confidence is rated "High" based on reporting coverage and consistency across OECD member and partner countries.