Solutions / Persona brief

Solutions for Sourcing Teams

Audience challenge

Compare supplier countries and sourcing corridors with product depth, concentration, and disruption context.

Working brief

A focused research workflow

01
Supplier discovery
Identify countries with relevant product capacity and export momentum.
02
Country comparison
Compare sourcing markets using consistent trade and concentration evidence.

Use the persona brief to align the challenge, research path, product evidence, and expected outcome.