Latest trade
$140.9BGlobal sector valueHS2 sector intelligence
Toys and sports equipment
sector trade overview
A clear view of the toys and sports equipment economy: scale, momentum, market concentration, leading routes, and the products within it.
Explore the workspace Reported trade intelligence
Refreshed 2026-07-20
Refreshed 2026-07-20
The numbers at a glanceLatest reported year · 2024
Annual change
-1.5%Latest year on yearExporters
200Active reporting countriesImporters
200Active reporting countriesHS6 products
31Classifications in sectorThe sector read
$140.9B in trade, with -3.7% annualized growth over three years.
Toys and sports equipment is recorded across 14,009 active corridors, with 200 exporters and 200 importers in the latest available year.
Market signalDeclining+4.2% five-year CAGR
Annual trend
Momentum across three decades
Reported global trade from 1995 to 2024. Missing years remain unavailable rather than estimated. Read the methodology ↗
Top trade corridors
Where this sector moves
The leading exporter-to-importer relationships by latest reported sector trade value. See data sources ↗
Latest reported relationshipsTop 10 by trade value
| Rank | Exporter | Importer | Trade value | Growth | HS6 | Distance | FTA |
|---|---|---|---|---|---|---|---|
| 1 | ChinaCHN | USA, Puerto Rico and US Virgin IslandsUSA | $28.6B | -7.5% | 31 | 11,883 km | No |
| 2 | ChinaCHN | JapanJPN | $4.5B | -3.8% | 31 | 1,763 km | No |
| 3 | ChinaCHN | United KingdomGBR | $4.1B | -6.8% | 31 | 9,217 km | No |
| 4 | ChinaCHN | GermanyDEU | $3.0B | -10.6% | 31 | 8,415 km | No |
| 5 | ChinaCHN | NetherlandsNLD | $2.8B | -8.1% | 31 | 8,894 km | No |
| 6 | ChinaCHN | MexicoMEX | $2.7B | +6.6% | 28 | 12,928 km | No |
| 7 | ChinaCHN | CanadaCAN | $2.6B | -9% | 31 | 11,441 km | No |
| 8 | Viet NamVNM | USA, Puerto Rico and US Virgin IslandsUSA | $2.3B | +7.9% | 30 | 14,306 km | No |
| 9 | ChinaCHN | AustraliaAUS | $2.2B | -4.1% | 30 | 8,024 km | Yes |
| 10 | ChinaCHN | FranceFRA | $2.1B | +9.9% | 31 | 9,284 km | No |
Market structure
Where supply and demand concentrate
Exporter and importer rankings are separated so scale on one side of the market is not mistaken for demand on the other. Check coverage ↗
Top exporters2024 ranking
| Rank | Country | Exports | Partners | HS6 |
|---|---|---|---|---|
| 1 | ChinaCHN | $84.1B | 200 | 31 |
| 2 | Viet NamVNM | $5.1B | 143 | 31 |
| 3 | USA, Puerto Rico and US Virgin IslandsUSA | $4.7B | 188 | 31 |
| 4 | GermanyDEU | $4.4B | 179 | 31 |
| 5 | CzechiaCZE | $3.8B | 151 | 31 |
| 6 | JapanJPN | $3.4B | 171 | 31 |
| 7 | NetherlandsNLD | $3.4B | 177 | 31 |
| 8 | TaiwanTWN | $2.3B | 167 | 31 |
| 9 | MexicoMEX | $2.3B | 126 | 31 |
| 10 | ItalyITA | $1.9B | 173 | 31 |
Top importers2024 ranking
| Rank | Country | Imports | Partners | HS6 |
|---|---|---|---|---|
| 1 | USA, Puerto Rico and US Virgin IslandsUSA | $39.3B | 161 | 31 |
| 2 | GermanyDEU | $8.0B | 156 | 31 |
| 3 | United KingdomGBR | $6.5B | 148 | 31 |
| 4 | JapanJPN | $6.3B | 107 | 31 |
| 5 | NetherlandsNLD | $5.2B | 149 | 31 |
| 6 | FranceFRA | $5.1B | 173 | 31 |
| 7 | CanadaCAN | $4.9B | 175 | 31 |
| 8 | MexicoMEX | $4.1B | 82 | 31 |
| 9 | AustraliaAUS | $3.1B | 120 | 31 |
| 10 | SpainESP | $3.1B | 143 | 31 |
HS6 product coverage
The classifications inside this sector
Explore the six-digit product classifications that make up HS2 95.
56 classifications shownBrowse the product workspace ↗
Toys: wheeled, designed to be ridden by children (eg tricycles, scooters, pedal cars), dolls\' carriagesHS6 950100
Dolls: representing only human beings, whether or not dressedHS6 950210
Dolls: representing only human beings, garments and accessories therefor, footwear and headgearHS6 950291
Dolls: representing only human beings, parts and accessories, (other than garments and accessories therefor or footwear and headgear)HS6 950299
Tricycles, scooters, pedal cars and similar wheeled toys: dolls\' carriages: dolls: other toys: reduced-size (scale) models and similar recreational models, working or not: puzzles of all kindsHS6 950300
Toys: electric trains, including tracks, signals and other accessories thereforHS6 950310
Toys: reduced-size (""scale"") model assembly kits, whether or not working models, excluding those of item no. 9503.10HS6 950320
Toys: construction sets and constructional toys, excluding (""scale"") model assembly kitsHS6 950330
Toys: representing animals or non-human creatures, stuffedHS6 950341
Toys: representing animals or non-human creatures, not stuffedHS6 950349
Toy musical instruments and apparatusHS6 950350
Toys: puzzlesHS6 950360
Toys: n.e.s. in heading no. 9503, put up in sets or outfitsHS6 950370
Toys and models: n.e.s. in heading no. 9503, incorporating a motorHS6 950380
Toys: n.e.s. in heading no. 9503HS6 950390
Video games: of a kind used with a television receiverHS6 950410
Billiard articles and accessories of all kindsHS6 950420
Games n.e.c. in heading 9504, operated by coins, banknotes, bank cards, tokens or by other means of payment, other than bowling alley equipmentHS6 950430
Playing cardsHS6 950440
Games: video game consoles and machines, other than those of subheading 9504.30HS6 950450
Games: articles for funfair, table or parlour games, including pintables, tables for casino games, bowling alley equipment, n.e.s. in heading no. 9504HS6 950490
Christmas festivity articlesHS6 950510
Festive, carnival or other entertainment articles including novelty jokes and conjuring tricks: other than Christmas festivity articlesHS6 950590
Skis: for snowHS6 950611
Ski-fastenings (ski-bindings): for snow-skisHS6 950612
Snow-ski equipmentHS6 950619
Sailboards: for water sportHS6 950621
Water sport equipment: water-skis, surf-boards and other water-sport equipment, excluding sailboardsHS6 950629
Golf clubs: completeHS6 950631
Golf ballsHS6 950632
Golf equipment: other than clubs and ballsHS6 950639
Table-tennis articles and equipmentHS6 950640
Lawn-tennis racquets: whether or not strungHS6 950651
Tennis, badminton and similar racquets: whether or not strungHS6 950659
Lawn-tennis ballsHS6 950661
Balls: inflatableHS6 950662
Balls: (other than inflatable or for lawn-tennis, golf or table-tennis)HS6 950669
Skates: ice and roller, including skating boots with skates attachedHS6 950670
Athletics and gymnastics equipmentHS6 950691
Equipment for outdoor games and recreation n.e.s. in heading no. 9506HS6 950699
Fishing rodsHS6 950710
Fish-hooks: whether or not snelledHS6 950720
Fishing reelsHS6 950730
Fishing tackle n.e.s., butterfly nets, decoy ""birds"" (other than those of heading no. 9208 or 9705) and similar hunting or shooting requisitesHS6 950790
Roundabouts, swings, shooting galleries, other fairground amusements, travelling circuses, menageries and travelling theatresHS6 950800
Travelling circuses and travelling menageriesHS6 950810
Amusement park rides and water park amusements: Roller coastersHS6 950821
Amusement park rides and water park amusements: carousels, swings and roundaboutsHS6 950822
Amusement park rides and water park amusements: dodge\'em carsHS6 950823
Amusement park rides and water park amusements: motion simulators and moving theatresHS6 950824
Amusement park rides and water park amusements: water ridesHS6 950825
Amusement park rides and water park amusements: water park amusementsHS6 950826
Amusement park rides and water park amusements: other than roller coasters, carousels, swings, roundabouts, dodge\'em cars, motion simulators and moving theatres, water rides and water park amusementsHS6 950829
Fairground amusements: including shooting galleriesHS6 950830
Travelling theatresHS6 950840
Roundabouts, swings, shooting galleries, other fairground amusements: travelling theatresHS6 950890
Definitions and coverage
Read the numbers with context
Clear definitions keep reported observations and calculated indicators in their proper context. Read our Responsible AI principles ↗
Reported values
Trade values describe reported merchandise trade for the HS2 classification. They are not company-level sales, retail quotes, or shipment records.
Calculated indicators
Growth, concentration, volatility, and peak comparisons are calculated from reported observations and should be read with their coverage period.
Missing data
A missing observation remains unavailable. It is not filled, interpolated, or presented as a forecast.
Coverage: 1995–2024 · Data refreshed 2026-07-20 09:34:08
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-27). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.