Largest market shown
Singapore
$19.9B calculated opportunity across 30 screened products.
Regional export playbook
Vanuatu in Southeast Asia
where to look next
Compare buyer markets, access conditions, and product opportunities across Southeast Asia. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
3-year opportunity$29.1BCalculated addressable value
Buyer markets6Markets with qualifying rows
FTA markets0Reported access indicator
Avg. distance7,405 kmAverage reported distance
Avg. entry days14Business entry indicator
Southeast Asia regional view
Should Vanuatu focus here?
The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.
Regional footprint
6 buyer markets
Reported trade and access indicators are available for the qualifying markets shown below.
How to use the guide
Compare demand with access
Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.
Market comparison
Which markets deserve a closer look?
Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.
| Market | Opportunity | Products | FTA | Distance | Entry days | Top product |
|---|---|---|---|---|---|---|
| SingaporeSGP | $19.9B | 30 | Not reported | 7,366 km | 2 | Product not reported |
| MalaysiaMYS | $3.7B | 5 | Not reported | 7,662 km | 18 | Telephone sets and other apparatus for the transmission or reception of voice, images or other data, via a wired or wireless network: parts |
| ThailandTHA | $3.0B | 16 | Not reported | 8,226 km | 6 | Plastics: other articles n.e.s. in chapter 39 |
| PhilippinesPHL | $1.0B | 7 | Not reported | 6,321 km | 33 | Telephone sets and other apparatus for the transmission or reception of voice, images or other data, via a wired or wireless network: parts |
| IndonesiaIDN | $1.0B | 4 | Not reported | 6,797 km | 13 | Cocoa beans: whole or broken, raw or roasted |
| Viet NamVNM | $488.1M | 7 | Not reported | 8,060 km | 16 | Machinery: parts of machines handling earth, minerals or ores and n.e.c. in heading no. 8431 |
Top regional opportunities
Products and markets to review
The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.
| Rank | Market | Product | Opportunity | Buyer growth | Current share |
|---|---|---|---|---|---|
| 1 | SingaporeSGP | HS 271019Product description unavailable | $7.3B | +9.1% | +0.0% |
| 2 | SingaporeSGP | HS 880330Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $4.6B | +7.9% | +0.0% |
| 3 | SingaporeSGP | HS 851762Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $2.4B | +18.4% | +0.0% |
| 4 | MalaysiaMYS | HS 851770Telephone sets and other apparatus for the transmission or reception of voice, images or other data, via a wired or wireless network: parts | $1.6B | +5.1% | +0.0% |
| 5 | SingaporeSGP | HS 847330Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units | $1.1B | -1.5% | +0.0% |
| 6 | MalaysiaMYS | HS 880330Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $1.0B | +9.6% | +0.0% |
| 7 | ThailandTHA | HS 392690Plastics: other articles n.e.s. in chapter 39 | $1.0B | +5.7% | +0.0% |
| 8 | SingaporeSGP | HS 854290Parts of electronic integrated circuits | $914.5M | +2.1% | +0.0% |
| 9 | MalaysiaMYS | HS 180100Cocoa beans: whole or broken, raw or roasted | $789.7M | +16.4% | +0.2% |
| 10 | IndonesiaIDN | HS 180100Cocoa beans: whole or broken, raw or roasted | $671.8M | +40.0% | +0.1% |
| 11 | SingaporeSGP | HS 180100Cocoa beans: whole or broken, raw or roasted | $567.2M | +6.1% | +0.0% |
| 12 | SingaporeSGP | HS 220830Whiskies | $517.6M | +8.3% | +0.0% |
| 13 | ThailandTHA | HS 160414Fish preparations: tunas, skipjack and Atlantic bonito (sarda spp.), prepared or preserved, whole or in pieces (but not minced) | $473.3M | +26.7% | +0.0% |
| 14 | ThailandTHA | HS 210690Food preparations: n.e.s. in item no. 2106.10 | $460.6M | +11.5% | +0.0% |
| 15 | PhilippinesPHL | HS 851770Telephone sets and other apparatus for the transmission or reception of voice, images or other data, via a wired or wireless network: parts | $449.5M | +3.6% | +0.0% |
| 16 | SingaporeSGP | HS 382200Reagents: diagnostic or laboratory reagents on a backing and prepared diagnostic or laboratory reagents whether or not on a backing, other than those of heading no. 3002 or 3006: certified reference material | $422.3M | +10.7% | +0.0% |
| 17 | PhilippinesPHL | HS 851762Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $414.4M | +13.0% | +0.0% |
| 18 | SingaporeSGP | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $407.0M | +7.8% | +0.0% |
| 19 | SingaporeSGP | HS 854449Insulated electric conductors: for a voltage not exceeding 80 volts, not fitted with connectors | $267.2M | +3.7% | +0.0% |
| 20 | SingaporeSGP | HS 210690Food preparations: n.e.s. in item no. 2106.10 | $222.3M | +7.1% | +0.0% |
Sector opportunities
Which product families lead?
HS2 groups make it easier to compare broad product families before moving to individual HS6 products.
HS2 00
HS2 sector 00
1 screened products with $31.1B of reported buyer imports.
$7.3BCalculated opportunity · +9.1% average growthHS2 85
HS2 sector 85
9 screened products with $12.2B of reported buyer imports.
$6.2BCalculated opportunity · +6.1% average growthHS2 88
HS2 sector 88
4 screened products with $7.4B of reported buyer imports.
$5.9BCalculated opportunity · +5.2% average growthHS2 18
HS2 sector 18
4 screened products with $4.5B of reported buyer imports.
$2.1BCalculated opportunity · +19.3% average growthHS2 84
HS2 sector 84
2 screened products with $4.3B of reported buyer imports.
$1.2BCalculated opportunity · +4.7% average growthHS2 39
HS2 sector 39
1 screened products with $1.6B of reported buyer imports.
$1.0BCalculated opportunity · +5.7% average growthHS2 22
HS2 sector 22
7 screened products with $989.2M of reported buyer imports.
$800.5MCalculated opportunity · +9.3% average growthHS2 21
HS2 sector 21
2 screened products with $1.7B of reported buyer imports.
$682.9MCalculated opportunity · +9.3% average growthFrequently asked questions
Using the Southeast Asia export playbook
Practical guidance for interpreting regional market and product comparisons.
Should Vanuatu focus on this region?
Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.
What does calculated opportunity mean?
It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.
How should exporters use this page?
Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.