Largest market shown
France
$30.8B calculated opportunity across 78 screened products.
Regional export playbook
Vanuatu in Europe
where to look next
Compare buyer markets, access conditions, and product opportunities across Europe. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
3-year opportunity$138.0BCalculated addressable value
Buyer markets19Markets with qualifying rows
FTA markets0Reported access indicator
Avg. distance15,924 kmAverage reported distance
Avg. entry days16Business entry indicator
Europe regional view
Should Vanuatu focus here?
The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.
Regional footprint
19 buyer markets
Reported trade and access indicators are available for the qualifying markets shown below.
How to use the guide
Compare demand with access
Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.
Market comparison
Which markets deserve a closer look?
Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.
| Market | Opportunity | Products | FTA | Distance | Entry days | Top product |
|---|---|---|---|---|---|---|
| FranceFRA | $30.8B | 78 | Not reported | 16,346 km | 4 | Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 |
| Switzerland, LiechtensteinCHE | $27.7B | 2 | Not reported | 16,342 km | 10 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| NetherlandsNLD | $21.1B | 16 | Not reported | 15,918 km | 4 | Product not reported |
| United KingdomGBR | $19.3B | 34 | Not reported | 16,142 km | 5 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| GermanyDEU | $12.8B | 16 | Not reported | 15,936 km | 8 | Product not reported |
| IrelandIRL | $9.1B | 57 | Not reported | 16,045 km | 11 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| PolandPOL | $6.8B | 22 | Not reported | 15,251 km | 37 | Engines: parts for internal combustion piston engines (excluding spark-ignition) |
| SlovakiaSVK | $2.5B | 3 | Not reported | 15,757 km | 22 | Telephones for cellular networks or for other wireless networks |
| SpainESP | $2.2B | 10 | Not reported | 17,397 km | 13 | T-shirts, singlets and other vests: of cotton, knitted or crocheted |
| CzechiaCZE | $1.2B | 3 | Not reported | 15,746 km | 25 | Plastics: other articles n.e.s. in chapter 39 |
| BelgiumBEL | $902.3M | 5 | Not reported | 16,086 km | 5 | Cocoa beans: whole or broken, raw or roasted |
| RussiaRUS | $896.9M | 8 | Not reported | 14,127 km | 10 | Cosmetic and toilet preparations: n.e.c. in heading no. 3304, for the care of the skin (excluding medicaments, including sunscreen or sun tan preparations) |
| ItalyITA | $877.6M | 7 | Not reported | 16,499 km | 11 | Beer: made from malt |
| LuxembourgLUX | $573.6M | 1 | Not reported | 16,145 km | 17 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| DenmarkDNK | $384.7M | 1 | Not reported | 15,342 km | 4 | Commodities not specified according to kind |
| GreeceGRC | $332.5M | 2 | Not reported | 15,922 km | 4 | Vessels: n.e.s. in heading no. 8901, for the transport of goods and other vessels for the transport of both persons and goods |
| MaltaMLT | $259.3M | 1 | Not reported | 16,756 km | 21 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| SwedenSWE | $201.6M | 2 | Not reported | 14,819 km | 8 | Food preparations: n.e.s. in item no. 2106.10 |
| Bosnia and HerzegovinaBIH | $20.9M | 1 | Not reported | 15,985 km | 80 | Tricycles, scooters, pedal cars and similar wheeled toys: dolls' carriages: dolls: other toys: reduced-size (scale) models and similar recreational models, working or not: puzzles of all kinds |
Top regional opportunities
Products and markets to review
The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.
| Rank | Market | Product | Opportunity | Buyer growth | Current share |
|---|---|---|---|---|---|
| 1 | Switzerland, LiechtensteinCHE | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $27.7B | +12.3% | +0.0% |
| 2 | NetherlandsNLD | HS 271019Product description unavailable | $11.9B | +12.2% | +0.0% |
| 3 | FranceFRA | HS 880330Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $5.9B | +6.0% | +0.0% |
| 4 | GermanyDEU | HS 271012Product description unavailable | $5.6B | +5.8% | +0.0% |
| 5 | NetherlandsNLD | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $5.3B | +6.9% | +0.0% |
| 6 | United KingdomGBR | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $4.1B | +6.9% | +0.0% |
| 7 | United KingdomGBR | HS 880330Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $3.5B | +4.3% | +0.0% |
| 8 | IrelandIRL | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $3.2B | +10.9% | +0.0% |
| 9 | FranceFRA | HS 851712Telephones for cellular networks or for other wireless networks | $3.0B | +7.2% | +0.0% |
| 10 | United KingdomGBR | HS 999999Commodities not specified according to kind | $2.9B | +16.4% | +0.0% |
| 11 | GermanyDEU | HS 850440Electrical static converters | $2.8B | +8.7% | +0.0% |
| 12 | FranceFRA | HS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $2.8B | +2.8% | +0.0% |
| 13 | FranceFRA | HS 711319Jewellery: of precious metal (excluding silver) whether or not plated or clad with precious metal, and parts thereof | $2.4B | +9.3% | +0.0% |
| 14 | SlovakiaSVK | HS 851712Telephones for cellular networks or for other wireless networks | $2.2B | +18.5% | +0.1% |
| 15 | United KingdomGBR | HS 300439Medicaments: containing hormones (but not insulin), adrenal cortex hormones or antibiotics, for therapeutic or prophylactic uses, packaged for retail sale | $2.0B | +8.7% | +0.0% |
| 16 | PolandPOL | HS 840999Engines: parts for internal combustion piston engines (excluding spark-ignition) | $1.6B | +16.3% | +0.0% |
| 17 | FranceFRA | HS 851762Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $1.5B | +11.0% | +0.0% |
| 18 | NetherlandsNLD | HS 180100Cocoa beans: whole or broken, raw or roasted | $1.4B | +6.4% | +0.0% |
| 19 | FranceFRA | HS 854140Electrical apparatus: photosensitive, including photovoltaic cells, whether or not assembled in modules or made up into panels, light emitting diodes | $1.3B | +9.2% | +0.0% |
| 20 | PolandPOL | HS 847330Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units | $1.3B | +9.3% | +0.0% |
Sector opportunities
Which product families lead?
HS2 groups make it easier to compare broad product families before moving to individual HS6 products.
HS2 30
HS2 sector 30
9 screened products with $75.8B of reported buyer imports.
$43.2BCalculated opportunity · +7.6% average growthHS2 00
HS2 sector 00
2 screened products with $33.7B of reported buyer imports.
$17.5BCalculated opportunity · +9.0% average growthHS2 85
HS2 sector 85
25 screened products with $31.5B of reported buyer imports.
$14.1BCalculated opportunity · +6.3% average growthHS2 84
HS2 sector 84
28 screened products with $37.7B of reported buyer imports.
$14.0BCalculated opportunity · +2.9% average growthHS2 88
HS2 sector 88
2 screened products with $20.7B of reported buyer imports.
$9.5BCalculated opportunity · +5.1% average growthHS2 18
HS2 sector 18
8 screened products with $8.4B of reported buyer imports.
$3.7BCalculated opportunity · +4.7% average growthHS2 33
HS2 sector 33
21 screened products with $11.9B of reported buyer imports.
$3.6BCalculated opportunity · +6.9% average growthHS2 99
HS2 sector 99
4 screened products with $2.4B of reported buyer imports.
$3.4BCalculated opportunity · +8.1% average growthFrequently asked questions
Using the Europe export playbook
Practical guidance for interpreting regional market and product comparisons.
Should Vanuatu focus on this region?
Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.
What does calculated opportunity mean?
It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.
How should exporters use this page?
Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.