Regional export playbook

USA, Puerto Rico and US Virgin Islands in North America
where to look next

Compare buyer markets, access conditions, and product opportunities across North America. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.

USA2 markets2024 trade year
3-year opportunity$65.8BCalculated addressable value
Buyer markets2Markets with qualifying rows
FTA markets2Reported access indicator
Avg. distance1,959 kmAverage reported distance
Avg. entry days5Business entry indicator

North America regional view

Should USA, Puerto Rico and US Virgin Islands focus here?

The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.

Largest market shown

Mexico

$45.6B calculated opportunity across 15 screened products.

Regional footprint

2 buyer markets

Reported trade and access indicators are available for the qualifying markets shown below.

How to use the guide

Compare demand with access

Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.

Market comparison

Which markets deserve a closer look?

Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.

MarketOpportunityProductsFTADistanceEntry daysTop product
MexicoMEX$45.6B15Reported3,369 km8Telephones for cellular networks or for other wireless networks
CanadaCAN$20.2B8Reported548 km2Telephones for cellular networks or for other wireless networks

Top regional opportunities

Products and markets to review

The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.

RankMarketProductOpportunityBuyer growthCurrent share
1MexicoMEXHS 851712Telephones for cellular networks or for other wireless networks$13.1B+16.9%+2.1%
2CanadaCANHS 851712Telephones for cellular networks or for other wireless networks$5.6B+11.9%+4.4%
3MexicoMEXHS 847330Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units$4.4B+10.9%+13.1%
4MexicoMEXHS 870322Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc$3.9B+26.5%+5.6%
5CanadaCANHS 710812Metals: gold, non-monetary, unwrought (but not powder)$3.8B+13.8%+5.5%
6MexicoMEXHS 854231Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits$3.5B+8.6%+10.9%
7MexicoMEXHS 330210Odoriferous substances and mixtures: of a kind used in the food or drink industries$3.2B+19.7%+7.7%
8CanadaCANHS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display$3.1B+4.0%+8.6%
9MexicoMEXHS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display$2.0B+10.0%+7.6%
10MexicoMEXHS 847180Data processing machines: automatic, units thereof n.e.s. in heading no. 8471$2.0B+14.0%+4.1%
11MexicoMEXHS 853400Circuits: printed$2.0B+5.4%+6.6%
12CanadaCANHS 284590Isotopes (excluding those of heading no. 2844): compounds, inorganic or organic, of such isotopes, whether or not chemically defined$1.9B+20.5%+0.6%
13MexicoMEXHS 847170Data processing machines: storage units$1.9B+13.7%+14.1%
14CanadaCANHS 870360Vehicles: with both spark-ignition internal combustion reciprocating piston engine and electric motor for propulsion, capable of being charged by plugging to external source of electric power$1.8B+36.0%+15.9%
15MexicoMEXHS 852990Reception and transmission apparatus: for use with the apparatus of heading no. 8525 to 8528, excluding aerials and aerial reflectors$1.8B+4.5%+4.3%
16CanadaCANHS 281820Aluminium oxide: other than artificial corundum$1.8B+4.4%+1.2%
17MexicoMEXHS 852872Reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus: incorporating a colour video display or screen$1.7B+13.7%+24.6%
18MexicoMEXHS 841510Air conditioning machines: comprising a motor-driven fan and elements for changing the temperature and humidity, window or wall types, self-contained or split-system$1.7B+21.3%+1.5%
19MexicoMEXHS 950300Tricycles, scooters, pedal cars and similar wheeled toys: dolls' carriages: dolls: other toys: reduced-size (scale) models and similar recreational models, working or not: puzzles of all kinds$1.6B+9.0%+7.7%
20MexicoMEXHS 871120Motorcycles (including mopeds) and cycles: fitted with an auxiliary motor, reciprocating internal combustion piston engine, of cylinder capacity exceeding 50cc but not exceeding 250cc, with or without side-cars: side-cars$1.4B+17.6%+0.0%

Sector opportunities

Which product families lead?

HS2 groups make it easier to compare broad product families before moving to individual HS6 products.

HS2 85

HS2 sector 85

6 screened products with $44.1B of reported buyer imports.

$27.7BCalculated opportunity · +10.2% average growth

HS2 84

HS2 sector 84

6 screened products with $33.4B of reported buyer imports.

$15.3BCalculated opportunity · +12.3% average growth

HS2 87

HS2 sector 87

5 screened products with $12.9B of reported buyer imports.

$9.4BCalculated opportunity · +25.2% average growth

HS2 71

HS2 sector 71

1 screened products with $9.4B of reported buyer imports.

$3.8BCalculated opportunity · +13.8% average growth

HS2 28

HS2 sector 28

2 screened products with $3.4B of reported buyer imports.

$3.7BCalculated opportunity · +12.5% average growth

HS2 33

HS2 sector 33

1 screened products with $2.4B of reported buyer imports.

$3.2BCalculated opportunity · +19.7% average growth

HS2 95

HS2 sector 95

1 screened products with $1.8B of reported buyer imports.

$1.6BCalculated opportunity · +9.0% average growth

HS2 29

HS2 sector 29

1 screened products with $890.3M of reported buyer imports.

$1.1BCalculated opportunity · +18.3% average growth

Frequently asked questions

Using the North America export playbook

Practical guidance for interpreting regional market and product comparisons.

Should USA, Puerto Rico and US Virgin Islands focus on this region?

Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.

What does calculated opportunity mean?

It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.

How should exporters use this page?

Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.

Data source

OECD trade statistics with CEPII context

OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.