Sector footprint
$1.3B in exports
Reported agriculture and food exports in 2024 across 53 qualifying HS6 products.
Sector export playbook ยท HS 01-24
New Zealand Agriculture and food exports
where capability meets demand
Explore New Zealand's HS 01-24 product portfolio, buyer markets, growth signals, and diversification opportunities. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
Sector exports$1.3B2024 reported value
Products53Qualifying HS6 products
Buyer markets16Markets represented
Average CAGR+52.3%Product-level growth signal
Global sector size$178.3BReported buyer imports
Agriculture and food capability
How strong is New Zealand in this sector?
Compare exporter scale with product breadth, buyer demand, growth, and destination reach. A large sector does not remove the need for product, compliance, pricing, and buyer validation.
Global demand
$178.3B buyer imports
The sector's reported buyer import base provides context for product and market prioritization.
How to use the guide
Find the next credible move
Start with products that combine demand and exporter capability, then validate standards, route economics, buyers, and competition.
Product portfolio
Which products anchor the sector?
Each HS6 product is ranked by calculated opportunity and shown with reported market size, exporter exports, growth, and destination reach.
| Product | Global size | Your exports | Opportunity | CAGR | Markets | Share |
|---|---|---|---|---|---|---|
| HS 020230Meat: of bovine animals, boneless cuts, frozen | $10.7B | $424.1M | $10.6B | +28.8% | 1 | +4.0% |
| HS 220300Beer: made from malt | $7.6B | $747.4K | $7.6B | -7.8% | 1 | +0.0% |
| HS 210690Food preparations: n.e.s. in item no. 2106.10 | $14.5B | $240.1M | $7.3B | +33.8% | 3 | +1.6% |
| HS 190590Food preparations: bakers' wares n.e.c. in heading no. 1605, whether or not containing cocoa: communion wafers, empty cachets suitable for pharmaceutical use, sealing wafers, rice papers and similar products | $9.1B | $399.3K | $7.2B | -1.2% | 2 | +0.0% |
| HS 220890Spirits, liqueurs and other spirituous beverages: n.e.c. in heading no. 2208 | $4.9B | $3.9M | $6.6B | +32.9% | 1 | +0.1% |
| HS 030617Crustaceans: frozen, shrimps and prawns, excluding cold-water varieties, in shell or not, smoked, cooked or not before or during smoking: in shell, cooked by steaming or by boiling in water | $9.1B | $807.0K | $6.2B | +18.1% | 2 | +0.0% |
| HS 080929Fruit, edible: cherries, other than sour cherries (Prunus cerasus), fresh | $3.2B | $11.5M | $6.0B | +37.1% | 1 | +0.4% |
| HS 080440Fruit, edible: avocados, fresh or dried | $3.7B | $284.5K | $5.9B | +1.3% | 1 | +0.0% |
| HS 020130Meat: of bovine animals, boneless cuts, fresh or chilled | $7.1B | $104.5M | $5.4B | +12.3% | 3 | +0.7% |
| HS 100119Cereals: wheat and meslin, durum wheat, other than seed | $3.4B | $924.8K | $5.1B | +3.3% | 1 | +0.3% |
| HS 120190Soya beans: other than seed, whether or not broken | $4.3B | $724.7K | $4.2B | +699.8% | 2 | +0.0% |
| HS 090111Coffee: not roasted or decaffeinated | $10.3B | $284.9K | $4.0B | +15.8% | 2 | +0.0% |
| HS 100630Cereals: rice, semi-milled or wholly milled, whether or not polished or glazed | $4.1B | $1.2M | $3.9B | +2.6% | 2 | +0.0% |
| HS 020312Meat: of swine, hams, shoulders and cuts thereof, with bone in, fresh or chilled | $2.2B | $697.6K | $3.7B | +25.8% | 1 | +0.0% |
| HS 070200Vegetables: tomatoes, fresh or chilled | $3.6B | $367.6K | $3.6B | +8.1% | 1 | +0.0% |
| HS 170114Sugars: cane sugar, raw, in solid form, other than as specified in Subheading Note 2 to this chapter, not containing added flavouring or colouring matter | $2.5B | $381.7 | $3.2B | -2.6% | 2 | +0.0% |
| HS 151800Animal or vegetable fats and oils and their fractions: oxidised, boiled or otherwise chemically modified, (excluding those of heading no. 1516), inedible mixtures or preparations of fats or oils | $3.5B | $43.6M | $3.1B | +95.5% | 2 | +1.0% |
| HS 040690Dairy produce: cheese (not grated, powdered or processed), n.e.c. in heading no. 0406 | $5.4B | $4.8M | $2.7B | -4.7% | 2 | +0.1% |
| HS 240220Cigarettes: containing tobacco | $3.2B | $111.6K | $2.7B | +17.9% | 1 | +0.0% |
| HS 230910Dog or cat food: put up for retail sale, used in animal feeding | $2.8B | $9.1M | $2.6B | +15.8% | 2 | +0.3% |
| HS 220820Spirits obtained by distilling grape wine or grape marc | $2.2B | $1.0K | $2.5B | -11.1% | 2 | +0.0% |
| HS 200410Vegetable preparations: potatoes, prepared or preserved otherwise than by vinegar or acetic acid, frozen | $2.2B | $27.1K | $2.5B | -5.2% | 1 | +0.0% |
| HS 030441Fish fillets: fresh or chilled, salmon, Pacific (Oncorhynchus nerka, Oncorhynchus gorbuscha, Oncorhynchus keta, Oncorhynchus tschawytscha, Oncorhynchus kisutch, Oncorhynchus masou and Oncorhynchus rhodurus), Atlantic (Salmo salar), Danube (Hucho hucho) | $2.6B | $3.0M | $2.2B | +6.5% | 1 | +0.1% |
| HS 030633Crustaceans: live, fresh or chilled, crabs, whether in shell or not | $1.7B | $8.6K | $2.1B | +8.8% | 1 | +0.0% |
| HS 170290Sugars: n.e.c. in heading no. 1702, including invert sugar and other sugar and sugar syrup blends containing, in the dry state, 50% by weight of fructose | $1.2B | $47.2K | $2.0B | +2.7% | 1 | +0.0% |
| HS 070960Vegetables: fruits of the genus capsicum or of the genus pimenta | $2.2B | $201.8 | $1.9B | -17.4% | 1 | +0.0% |
| HS 151790Edible mixtures or preparations of animal or vegetable fats or oils or of fractions of different fats or oils of this chapter, other than edible fats or oils of heading no. 1516 | $1.2B | $5.0M | $1.8B | +23.0% | 1 | +0.4% |
| HS 081040Fruit, edible: cranberries, bilberries and other fruits of the genus vaccinium, fresh | $1.9B | $11.3K | $1.8B | -14.6% | 1 | +0.0% |
| HS 020714Meat and edible offal: of fowls of the species Gallus domesticus, cuts and offal, frozen | $2.6B | $89.6 | $1.8B | -40.2% | 1 | +0.0% |
| HS 160232Meat preparations: of the poultry of heading no. 0105, (i.e. of fowls of the species Gallus domesticus) | $2.2B | $362.2K | $1.8B | +27.2% | 1 | +0.0% |
| HS 230120Flours, meals and pellets: of fish or of crustaceans, molluscs or other aquatic invertebrates | $3.0B | $13.5M | $1.7B | +8.7% | 1 | +0.4% |
| HS 100390Cereals: barley, other than seed | $3.2B | $510.7K | $1.7B | +980.9% | 1 | +0.1% |
| HS 081020Fruit, edible: raspberries, blackberries, mulberries and loganberries, fresh | $1.2B | $2.5K | $1.7B | -4.5% | 1 | +0.0% |
| HS 080131Nuts, edible: cashew nuts, in shell, fresh or dried | $2.3B | $2.5K | $1.7B | -6.9% | 1 | +0.0% |
| HS 190531Food preparations: sweet biscuits, whether or not containing cocoa | $2.4B | $309.4K | $1.6B | +0.1% | 1 | +0.0% |
| HS 090121Coffee: roasted, not decaffeinated | $2.0B | $1.2K | $1.5B | +2.2% | 1 | +0.0% |
| HS 220830Whiskies | $2.1B | $42.3K | $1.5B | +3.6% | 1 | +0.0% |
| HS 220421Wine: still, in containers holding 2 litres or less | $4.8B | $393.6M | $1.5B | +23.3% | 1 | +8.2% |
| HS 170490Sugar confectionery: (excluding chewing gum, including white chocolate), not containing cocoa | $3.2B | $8.7M | $1.5B | +28.2% | 1 | +0.3% |
| HS 180620Chocolate & other food preparations containing cocoa: in blocks, slabs or bars weighing more than 2kg or in liquid, paste, powder, granular or other bulk form in containers or immediate packings, content exceeding 2kg | $1.4B | $5.0K | $1.4B | +8.2% | 1 | +0.0% |
| HS 120810Flours and meals: of soya beans | $788.2M | $636.4 | $1.3B | -5.6% | 1 | +0.0% |
| HS 060290Plants, live: n.e.s. in heading no. 0602 | $1.5B | $386.5K | $1.3B | +10.2% | 1 | +0.0% |
| HS 151411Vegetable oils: low erucic acid rape or colza oil and its fractions, crude | $1.7B | $223.4K | $1.3B | +168.3% | 1 | +0.0% |
| HS 240210Cigars, cheroots and cigarillos: containing tobacco including the weight of every band, wrapper or attachment thereto | $1.5B | $548.7 | $1.3B | -2.0% | 1 | +0.0% |
| HS 230400Oil-cake and other solid residues: whether or not ground or in the form of pellets, resulting from the extraction of soya-bean oil | $970.4M | $39.1K | $1.3B | +335.5% | 1 | +0.0% |
| HS 081010Fruit, edible: strawberries, fresh | $957.9M | $150.8K | $1.3B | -10.3% | 1 | +0.0% |
| HS 040210Dairy produce: milk and cream, concentrated or containing added sugar or other sweetening matter, in powder, granules or other solid forms, of a fat content not exceeding 1.5% (by weight) | $1.0B | $7.1M | $1.2B | +1.8% | 1 | +0.5% |
| HS 081190Fruit, edible: fruit and nuts n.e.s. in heading no. 0811, uncooked or cooked, frozen whether or not containing added sugar or other sweetening matter | $849.7M | $23.2K | $1.2B | +19.2% | 1 | +0.0% |
| HS 100590Cereals: maize (corn), other than seed | $2.4B | $5.2K | $1.2B | +9.6% | 1 | +0.0% |
| HS 151620Vegetable fats and oils and their fractions: partly or wholly hydrogenated, inter-esterified, re-esterified or elaidinised, whether or not refined, but not further prepared | $1.1B | $41.3K | $1.2B | +10.9% | 1 | +0.0% |
| HS 150910Vegetable oils: olive oil and its fractions, virgin, whether or not refined, but not chemically modified | $2.4B | $6.2K | $1.2B | -0.4% | 1 | +0.0% |
| HS 030614Crustaceans: crabs, frozen (whether in shell or not, whether or not cooked by steaming or by boiling in water) | $1.0B | $2.9K | $1.1B | -9.0% | 1 | +0.0% |
| HS 060319Flowers, cut: flowers and buds of a kind suitable for bouquets or ornamental purposes, fresh, other than roses, carnations, orchids, or chrysanthemums | $1.3B | $1.3M | $1.1B | +3.0% | 1 | +0.1% |
Best markets
Where does sector demand concentrate?
Markets are ranked by calculated opportunity across the qualifying products in this sector view.
USA
USA, Puerto Rico and US Virgin Islands
27 products represented in the sector.
$68.4B$86.7B reported buyer importsCHN
China
16 products represented in the sector.
$41.1B$45.0B reported buyer importsMEX
Mexico
5 products represented in the sector.
$10.1B$8.4B reported buyer importsDEU
Germany
4 products represented in the sector.
$7.5B$13.4B reported buyer importsCAN
Canada
3 products represented in the sector.
$5.2B$5.2B reported buyer importsEGY
Egypt
1 products represented in the sector.
$5.1B$3.4B reported buyer importsPHL
Philippines
2 products represented in the sector.
$3.5B$3.0B reported buyer importsJPN
Japan
1 products represented in the sector.
$1.8B$2.2B reported buyer importsSAU
Saudi Arabia
1 products represented in the sector.
$1.7B$1.8B reported buyer importsVNM
Viet Nam
1 products represented in the sector.
$1.7B$2.3B reported buyer importsIDN
Indonesia
1 products represented in the sector.
$1.5B$1.3B reported buyer importsKOR
Republic of Korea
1 products represented in the sector.
$1.4B$1.1B reported buyer importsGrowth stars
Which products show the strongest growth?
Average product-level CAGR is a screening signal. Confirm the latest trend, base effects, buyer quality, and commercial feasibility before acting.
| Product | Average CAGR | Opportunity | Markets |
|---|---|---|---|
| HS 100390Cereals: barley, other than seed | +980.9% | $1.7B | 1 |
| HS 120190Soya beans: other than seed, whether or not broken | +699.8% | $4.2B | 2 |
| HS 230400Oil-cake and other solid residues: whether or not ground or in the form of pellets, resulting from the extraction of soya-bean oil | +335.5% | $1.3B | 1 |
| HS 151411Vegetable oils: low erucic acid rape or colza oil and its fractions, crude | +168.3% | $1.3B | 1 |
| HS 151800Animal or vegetable fats and oils and their fractions: oxidised, boiled or otherwise chemically modified, (excluding those of heading no. 1516), inedible mixtures or preparations of fats or oils | +95.5% | $3.1B | 2 |
| HS 080929Fruit, edible: cherries, other than sour cherries (Prunus cerasus), fresh | +37.1% | $6.0B | 1 |
| HS 210690Food preparations: n.e.s. in item no. 2106.10 | +33.8% | $7.3B | 3 |
| HS 220890Spirits, liqueurs and other spirituous beverages: n.e.c. in heading no. 2208 | +32.9% | $6.6B | 1 |
| HS 020230Meat: of bovine animals, boneless cuts, frozen | +28.8% | $10.6B | 1 |
| HS 170490Sugar confectionery: (excluding chewing gum, including white chocolate), not containing cocoa | +28.2% | $1.5B | 1 |
Diversification opportunities
Which products reach the widest buyer base?
Destination count is a simple breadth indicator. It does not measure destination concentration or guarantee resilience.
HS 210690
Food preparations: n.e.s. in item no. 2106.10
3 markets$7.3B calculated opportunityHS 020130
Meat: of bovine animals, boneless cuts, fresh or chilled
3 markets$5.4B calculated opportunityHS 190590
Food preparations: bakers' wares n.e.c. in heading no. 1605, whether or not containing cocoa: communion wafers, empty cachets suitable for pharmaceutical use, sealing wafers, rice papers and similar products
2 markets$7.2B calculated opportunityHS 030617
Crustaceans: frozen, shrimps and prawns, excluding cold-water varieties, in shell or not, smoked, cooked or not before or during smoking: in shell, cooked by steaming or by boiling in water
2 markets$6.2B calculated opportunityHS 120190
Soya beans: other than seed, whether or not broken
2 markets$4.2B calculated opportunityHS 090111
Coffee: not roasted or decaffeinated
2 markets$4.0B calculated opportunityHS 100630
Cereals: rice, semi-milled or wholly milled, whether or not polished or glazed
2 markets$3.9B calculated opportunityHS 170114
Sugars: cane sugar, raw, in solid form, other than as specified in Subheading Note 2 to this chapter, not containing added flavouring or colouring matter
2 markets$3.2B calculated opportunityFrequently asked questions
Using the Agriculture and food export playbook
Practical guidance for interpreting sector scale, growth, product breadth, and buyer markets.
How strong is New Zealand in this sector?
Compare sector exports, product breadth, buyer markets, growth, and global demand. These signals identify research priorities rather than guarantee market access.
What are growth stars?
Products with higher average reported growth in the screened rows. Validate the time period, base effects, buyer demand, and current exporter position.
What does diversification mean here?
Products reaching more buyer markets in the screened data. Destination breadth is useful context but does not replace concentration, route, or buyer analysis.
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.