Largest market shown
USA, Puerto Rico and US Virgin Islands
$1.2T calculated opportunity across 227 screened products.
Regional export playbook
New Zealand in North America
where to look next
Compare buyer markets, access conditions, and product opportunities across North America. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
3-year opportunity$1.5TCalculated addressable value
Buyer markets3Markets with qualifying rows
FTA markets2Reported access indicator
Avg. distance13,354 kmAverage reported distance
Avg. entry days5Business entry indicator
North America regional view
Should New Zealand focus here?
The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.
Regional footprint
3 buyer markets
Reported trade and access indicators are available for the qualifying markets shown below.
How to use the guide
Compare demand with access
Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.
Market comparison
Which markets deserve a closer look?
Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.
| Market | Opportunity | Products | FTA | Distance | Entry days | Top product |
|---|---|---|---|---|---|---|
| USA, Puerto Rico and US Virgin IslandsUSA | $1.2T | 227 | Not reported | 14,546 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| MexicoMEX | $205.4B | 66 | Reported | 11,207 km | 8 | Product not reported |
| CanadaCAN | $106.8B | 35 | Reported | 14,308 km | 2 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
Top regional opportunities
Products and markets to review
The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.
| Rank | Market | Product | Opportunity | Buyer growth | Current share |
|---|---|---|---|---|---|
| 1 | USA, Puerto Rico and US Virgin IslandsUSA | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $115.5B | +4.7% | +0.0% |
| 2 | USA, Puerto Rico and US Virgin IslandsUSA | HS 851712Telephones for cellular networks or for other wireless networks | $53.8B | +11.8% | +0.0% |
| 3 | USA, Puerto Rico and US Virgin IslandsUSA | HS 847150Digital processing units: other than those of subheadings 8471.41 or 8471.49, whether or not containing in the same housing one or two of the following types of unit: storage units, input units or output units | $45.6B | +11.1% | +0.0% |
| 4 | USA, Puerto Rico and US Virgin IslandsUSA | HS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $33.3B | +3.8% | +0.0% |
| 5 | USA, Puerto Rico and US Virgin IslandsUSA | HS 293719Polypeptide hormones, protein hormones and glycoprotein hormones, their derivatives and structural analogues: other than somatotropin, (its derivatives and structural anaologues) and insulin and its salts | $29.5B | +24.6% | +0.0% |
| 6 | USA, Puerto Rico and US Virgin IslandsUSA | HS 870323Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc | $28.7B | +3.9% | +0.0% |
| 7 | USA, Puerto Rico and US Virgin IslandsUSA | HS 870431Vehicles: spark-ignition internal combustion piston engine, for transport of goods, (of a g.v.w. not exceeding 5 tonnes), nes in item no 8704.1 | $27.8B | +4.3% | +0.0% |
| 8 | USA, Puerto Rico and US Virgin IslandsUSA | HS 300215Blood, human or animal, antisera, other blood fractions and immunological products: immunological products, put up in measured doses or in forms or packings for retail sale | $25.9B | +24.1% | +0.0% |
| 9 | USA, Puerto Rico and US Virgin IslandsUSA | HS 847180Data processing machines: automatic, units thereof n.e.s. in heading no. 8471 | $25.8B | +9.4% | +0.0% |
| 10 | USA, Puerto Rico and US Virgin IslandsUSA | HS 850760Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) | $25.0B | +16.4% | +0.0% |
| 11 | USA, Puerto Rico and US Virgin IslandsUSA | HS 300214Blood, human or animal, antisera, other blood fractions and immunological products: immunological products, mixed, put up in measured doses or in forms or packings for retail sale | $23.5B | +33.7% | +0.0% |
| 12 | MexicoMEX | HS 271012Product description unavailable | $20.7B | +12.7% | +0.0% |
| 13 | USA, Puerto Rico and US Virgin IslandsUSA | HS 711590Metal: precious or metal clad with precious metal, other than that of item no. 7115.10 | $20.2B | +21.5% | +0.0% |
| 14 | USA, Puerto Rico and US Virgin IslandsUSA | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $19.0B | +14.0% | +0.0% |
| 15 | MexicoMEX | HS 271019Product description unavailable | $18.4B | +12.8% | +0.0% |
| 16 | USA, Puerto Rico and US Virgin IslandsUSA | HS 851762Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $16.2B | +14.1% | +0.0% |
| 17 | USA, Puerto Rico and US Virgin IslandsUSA | HS 870380Vehicles: with only electric motor for propulsion | $16.0B | +39.1% | +0.0% |
| 18 | USA, Puerto Rico and US Virgin IslandsUSA | HS 870322Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc | $14.6B | +6.4% | +0.0% |
| 19 | USA, Puerto Rico and US Virgin IslandsUSA | HS 847330Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units | $14.3B | +1.2% | +0.0% |
| 20 | USA, Puerto Rico and US Virgin IslandsUSA | HS 950300Tricycles, scooters, pedal cars and similar wheeled toys: dolls' carriages: dolls: other toys: reduced-size (scale) models and similar recreational models, working or not: puzzles of all kinds | $13.8B | +3.8% | +0.0% |
Sector opportunities
Which product families lead?
HS2 groups make it easier to compare broad product families before moving to individual HS6 products.
HS2 85
HS2 sector 85
60 screened products with $458.8B of reported buyer imports.
$280.4BCalculated opportunity · +9.1% average growthHS2 84
HS2 sector 84
48 screened products with $391.3B of reported buyer imports.
$233.3BCalculated opportunity · +7.3% average growthHS2 87
HS2 sector 87
43 screened products with $397.3B of reported buyer imports.
$221.5BCalculated opportunity · +11.0% average growthHS2 27
HS2 sector 27
2 screened products with $181.5B of reported buyer imports.
$128.4BCalculated opportunity · +5.1% average growthHS2 30
HS2 sector 30
12 screened products with $212.5B of reported buyer imports.
$94.8BCalculated opportunity · +14.9% average growthHS2 00
HS2 sector 00
6 screened products with $102.7B of reported buyer imports.
$70.8BCalculated opportunity · +10.1% average growthHS2 29
HS2 sector 29
8 screened products with $39.2B of reported buyer imports.
$48.9BCalculated opportunity · +12.4% average growthHS2 71
HS2 sector 71
8 screened products with $89.6B of reported buyer imports.
$48.6BCalculated opportunity · +10.8% average growthFrequently asked questions
Using the North America export playbook
Practical guidance for interpreting regional market and product comparisons.
Should New Zealand focus on this region?
Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.
What does calculated opportunity mean?
It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.
How should exporters use this page?
Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.