Largest market shown
Brazil
$25.4B calculated opportunity across 11 screened products.
Regional export playbook
New Zealand in Latin America and Caribbean
where to look next
Compare buyer markets, access conditions, and product opportunities across Latin America and Caribbean. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
3-year opportunity$44.7BCalculated addressable value
Buyer markets6Markets with qualifying rows
FTA markets2Reported access indicator
Avg. distance11,185 kmAverage reported distance
Avg. entry days17Business entry indicator
Latin America and Caribbean regional view
Should New Zealand focus here?
The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.
Regional footprint
6 buyer markets
Reported trade and access indicators are available for the qualifying markets shown below.
How to use the guide
Compare demand with access
Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.
Market comparison
Which markets deserve a closer look?
Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.
| Market | Opportunity | Products | FTA | Distance | Entry days | Top product |
|---|---|---|---|---|---|---|
| BrazilBRA | $25.4B | 11 | Not reported | 11,389 km | 17 | Product not reported |
| ChileCHL | $9.2B | 2 | Reported | 9,138 km | 4 | Product not reported |
| PeruPER | $3.8B | 2 | Reported | 10,476 km | 26 | Product not reported |
| ColombiaCOL | $3.3B | 2 | Not reported | 11,975 km | 10 | Telephones for cellular networks or for other wireless networks |
| ParaguayPRY | $1.9B | 1 | Not reported | 10,635 km | 35 | Telephones for cellular networks or for other wireless networks |
| Trinidad and TobagoTTO | $1.1B | 1 | Not reported | 13,498 km | 11 | Product not reported |
Top regional opportunities
Products and markets to review
The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.
| Rank | Market | Product | Opportunity | Buyer growth | Current share |
|---|---|---|---|---|---|
| 1 | ChileCHL | HS 271019Product description unavailable | $7.2B | +13.8% | +0.0% |
| 2 | BrazilBRA | HS 271019Product description unavailable | $7.0B | +9.0% | +0.0% |
| 3 | BrazilBRA | HS 854140Electrical apparatus: photosensitive, including photovoltaic cells, whether or not assembled in modules or made up into panels, light emitting diodes | $4.3B | +17.9% | +0.0% |
| 4 | PeruPER | HS 271019Product description unavailable | $2.5B | +10.0% | +0.0% |
| 5 | BrazilBRA | HS 851712Telephones for cellular networks or for other wireless networks | $2.3B | +8.4% | +0.1% |
| 6 | ChileCHL | HS 851712Telephones for cellular networks or for other wireless networks | $2.0B | +14.6% | +0.0% |
| 7 | ParaguayPRY | HS 851712Telephones for cellular networks or for other wireless networks | $1.9B | +16.6% | +0.0% |
| 8 | BrazilBRA | HS 841191Turbines: parts of turbo-jets and turbo-propellers | $1.7B | +10.7% | +0.0% |
| 9 | ColombiaCOL | HS 851712Telephones for cellular networks or for other wireless networks | $1.7B | +9.4% | +0.0% |
| 10 | BrazilBRA | HS 270112Coal: bituminous, whether or not pulverised, but not agglomerated | $1.6B | +7.0% | +0.9% |
| 11 | ColombiaCOL | HS 271019Product description unavailable | $1.6B | +6.8% | +0.0% |
| 12 | BrazilBRA | HS 850440Electrical static converters | $1.6B | +10.7% | +0.0% |
| 13 | BrazilBRA | HS 851770Telephone sets and other apparatus for the transmission or reception of voice, images or other data, via a wired or wireless network: parts | $1.6B | +8.4% | +0.0% |
| 14 | BrazilBRA | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $1.4B | +11.8% | +0.4% |
| 15 | BrazilBRA | HS 880330Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $1.4B | +10.3% | +0.0% |
| 16 | BrazilBRA | HS 310221Fertilizers, mineral or chemical: nitrogenous, ammonium sulphate | $1.3B | +10.0% | +0.0% |
| 17 | BrazilBRA | HS 300215Blood, human or animal, antisera, other blood fractions and immunological products: immunological products, put up in measured doses or in forms or packings for retail sale | $1.3B | +10.0% | +0.0% |
| 18 | PeruPER | HS 851712Telephones for cellular networks or for other wireless networks | $1.2B | +14.5% | +0.0% |
| 19 | Trinidad and TobagoTTO | HS 271019Product description unavailable | $1.1B | +16.8% | +0.0% |
Sector opportunities
Which product families lead?
HS2 groups make it easier to compare broad product families before moving to individual HS6 products.
HS2 00
HS2 sector 00
5 screened products with $21.6B of reported buyer imports.
$19.5BCalculated opportunity · +11.3% average growthHS2 85
HS2 sector 85
8 screened products with $15.1B of reported buyer imports.
$16.6BCalculated opportunity · +12.5% average growthHS2 30
HS2 sector 30
2 screened products with $7.8B of reported buyer imports.
$2.7BCalculated opportunity · +10.9% average growthHS2 84
HS2 sector 84
1 screened products with $2.0B of reported buyer imports.
$1.7BCalculated opportunity · +10.7% average growthHS2 27
HS2 sector 27
1 screened products with $2.7B of reported buyer imports.
$1.6BCalculated opportunity · +7.0% average growthHS2 88
HS2 sector 88
1 screened products with $1.9B of reported buyer imports.
$1.4BCalculated opportunity · +10.3% average growthHS2 31
HS2 sector 31
1 screened products with $965.4M of reported buyer imports.
$1.3BCalculated opportunity · +10.0% average growthFrequently asked questions
Using the Latin America and Caribbean export playbook
Practical guidance for interpreting regional market and product comparisons.
Should New Zealand focus on this region?
Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.
What does calculated opportunity mean?
It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.
How should exporters use this page?
Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.