Largest market shown
Germany
$190.9B calculated opportunity across 58 screened products.
Regional export playbook
New Zealand in Europe
where to look next
Compare buyer markets, access conditions, and product opportunities across Europe. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
3-year opportunity$730.1BCalculated addressable value
Buyer markets21Markets with qualifying rows
FTA markets0Reported access indicator
Avg. distance17,576 kmAverage reported distance
Avg. entry days10Business entry indicator
Europe regional view
Should New Zealand focus here?
The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.
Regional footprint
21 buyer markets
Reported trade and access indicators are available for the qualifying markets shown below.
How to use the guide
Compare demand with access
Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.
Market comparison
Which markets deserve a closer look?
Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.
| Market | Opportunity | Products | FTA | Distance | Entry days | Top product |
|---|---|---|---|---|---|---|
| GermanyDEU | $190.9B | 58 | Not reported | 18,825 km | 8 | Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) |
| NetherlandsNLD | $114.1B | 26 | Not reported | 18,867 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| United KingdomGBR | $91.6B | 30 | Not reported | 19,147 km | 5 | Vehicles: with only electric motor for propulsion |
| Switzerland, LiechtensteinCHE | $81.4B | 10 | Not reported | 19,007 km | 10 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| FranceFRA | $47.0B | 18 | Not reported | 19,264 km | 4 | Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 |
| BelgiumBEL | $34.9B | 8 | Not reported | 19,012 km | 5 | Product not reported |
| ItalyITA | $26.7B | 10 | Not reported | 18,572 km | 11 | Heterocyclic compounds: n.e.c. in headings no. 2933 |
| RussiaRUS | $25.9B | 8 | Not reported | 16,774 km | 10 | Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc |
| SpainESP | $21.7B | 10 | Not reported | 19,586 km | 13 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| CzechiaCZE | $21.1B | 10 | Not reported | 18,419 km | 25 | Telephones for cellular networks or for other wireless networks |
| PolandPOL | $20.8B | 12 | Not reported | 17,914 km | 37 | Telephones for cellular networks or for other wireless networks |
| SloveniaSVN | $12.8B | 2 | Not reported | 18,478 km | 8 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| IrelandIRL | $12.7B | 5 | Not reported | 19,024 km | 11 | Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits |
| AustriaAUT | $8.5B | 5 | Not reported | 18,322 km | 21 | Blood, human or animal, antisera, other blood fractions and immunological products: antisera and other blood fractions |
| HungaryHUN | $6.0B | 3 | Not reported | 18,128 km | 7 | Aeroplanes and other aircraft: of an unladen weight exceeding 15,000kg |
| RomaniaROU | $3.7B | 2 | Not reported | 0 km | 0 | Vehicles: parts, gear boxes |
| SlovakiaSVK | $3.6B | 2 | Not reported | 18,264 km | 22 | Telephones for cellular networks or for other wireless networks |
| SwedenSWE | $2.4B | 2 | Not reported | 17,739 km | 8 | Product not reported |
| NorwayNOR | $1.5B | 1 | Not reported | 17,992 km | 4 | Product not reported |
| GreeceGRC | $1.5B | 1 | Not reported | 17,523 km | 4 | Electrical apparatus: photosensitive, including photovoltaic cells, whether or not assembled in modules or made up into panels, light emitting diodes |
| DenmarkDNK | $1.4B | 1 | Not reported | 18,247 km | 4 | Medicaments: containing hormones (but not insulin), adrenal cortex hormones or antibiotics, for therapeutic or prophylactic uses, packaged for retail sale |
Top regional opportunities
Products and markets to review
The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.
| Rank | Market | Product | Opportunity | Buyer growth | Current share |
|---|---|---|---|---|---|
| 1 | Switzerland, LiechtensteinCHE | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $27.7B | +12.3% | +0.0% |
| 2 | GermanyDEU | HS 850760Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) | $19.8B | +19.2% | +0.0% |
| 3 | NetherlandsNLD | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $18.5B | +6.5% | +0.0% |
| 4 | Switzerland, LiechtensteinCHE | HS 710812Metals: gold, non-monetary, unwrought (but not powder) | $17.3B | +12.8% | +0.0% |
| 5 | Switzerland, LiechtensteinCHE | HS 710813Metals: gold, semi-manufactured | $17.2B | +14.3% | +0.0% |
| 6 | GermanyDEU | HS 271121Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $16.4B | +4.2% | +0.0% |
| 7 | BelgiumBEL | HS 271019Product description unavailable | $12.8B | +9.1% | +0.0% |
| 8 | GermanyDEU | HS 271019Product description unavailable | $12.3B | +5.8% | +0.0% |
| 9 | RussiaRUS | HS 870323Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc | $12.3B | +12.7% | +0.0% |
| 10 | NetherlandsNLD | HS 271019Product description unavailable | $11.9B | +12.2% | +0.0% |
| 11 | United KingdomGBR | HS 870380Vehicles: with only electric motor for propulsion | $10.2B | +40.0% | +0.0% |
| 12 | SloveniaSVN | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $9.7B | +17.9% | +0.0% |
| 13 | GermanyDEU | HS 851712Telephones for cellular networks or for other wireless networks | $9.7B | +9.2% | +0.0% |
| 14 | GermanyDEU | HS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $8.4B | +3.5% | +0.0% |
| 15 | BelgiumBEL | HS 300220Vaccines: for human medicine | $8.0B | +20.4% | +0.0% |
| 16 | NetherlandsNLD | HS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $7.3B | +4.0% | +0.0% |
| 17 | NetherlandsNLD | HS 870380Vehicles: with only electric motor for propulsion | $7.3B | +32.0% | +0.0% |
| 18 | BelgiumBEL | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $7.0B | +8.9% | +0.0% |
| 19 | United KingdomGBR | HS 851712Telephones for cellular networks or for other wireless networks | $6.7B | +7.5% | +0.0% |
| 20 | GermanyDEU | HS 851762Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $6.0B | +11.4% | +0.0% |
Sector opportunities
Which product families lead?
HS2 groups make it easier to compare broad product families before moving to individual HS6 products.
HS2 30
HS2 sector 30
41 screened products with $305.5B of reported buyer imports.
$150.8BCalculated opportunity · +12.5% average growthHS2 85
HS2 sector 85
48 screened products with $232.4B of reported buyer imports.
$142.4BCalculated opportunity · +12.5% average growthHS2 87
HS2 sector 87
34 screened products with $200.5B of reported buyer imports.
$93.6BCalculated opportunity · +13.0% average growthHS2 00
HS2 sector 00
19 screened products with $186.4B of reported buyer imports.
$81.1BCalculated opportunity · +7.7% average growthHS2 84
HS2 sector 84
24 screened products with $106.8B of reported buyer imports.
$72.7BCalculated opportunity · +8.4% average growthHS2 71
HS2 sector 71
10 screened products with $144.0B of reported buyer imports.
$52.9BCalculated opportunity · +9.5% average growthHS2 27
HS2 sector 27
4 screened products with $73.9B of reported buyer imports.
$38.5BCalculated opportunity · +6.2% average growthHS2 88
HS2 sector 88
8 screened products with $51.4B of reported buyer imports.
$27.7BCalculated opportunity · +8.8% average growthFrequently asked questions
Using the Europe export playbook
Practical guidance for interpreting regional market and product comparisons.
Should New Zealand focus on this region?
Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.
What does calculated opportunity mean?
It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.
How should exporters use this page?
Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.