Sector export playbook ยท HS 01-24

Madagascar Agriculture and food exports
where capability meets demand

Explore Madagascar's HS 01-24 product portfolio, buyer markets, growth signals, and diversification opportunities. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.

MDGHS 01-2450 products2024 trade year
Sector exports$58.6M2024 reported value
Products50Qualifying HS6 products
Buyer markets21Markets represented
Average CAGR+8.0%Product-level growth signal
Global sector size$156.5BReported buyer imports

Agriculture and food capability

How strong is Madagascar in this sector?

Compare exporter scale with product breadth, buyer demand, growth, and destination reach. A large sector does not remove the need for product, compliance, pricing, and buyer validation.

Sector footprint

$58.6M in exports

Reported agriculture and food exports in 2024 across 50 qualifying HS6 products.

Global demand

$156.5B buyer imports

The sector's reported buyer import base provides context for product and market prioritization.

How to use the guide

Find the next credible move

Start with products that combine demand and exporter capability, then validate standards, route economics, buyers, and competition.

Product portfolio

Which products anchor the sector?

Each HS6 product is ranked by calculated opportunity and shown with reported market size, exporter exports, growth, and destination reach.

ProductGlobal sizeYour exportsOpportunityCAGRMarketsShare
HS 210690Food preparations: n.e.s. in item no. 2106.10$23.9B$266.7K$11.1B+27.8%8+0.0%
HS 220300Beer: made from malt$8.7B$575.3K$8.5B+7.6%2+0.0%
HS 090111Coffee: not roasted or decaffeinated$16.3B$2.4M$6.6B-0.7%5+0.0%
HS 030617Crustaceans: frozen, shrimps and prawns, excluding cold-water varieties, in shell or not, smoked, cooked or not before or during smoking: in shell, cooked by steaming or by boiling in water$9.1B$3.6M$6.2B+9.4%2+0.0%
HS 220421Wine: still, in containers holding 2 litres or less$10.7B$1.0K$5.0B+1.4%4+0.0%
HS 180100Cocoa beans: whole or broken, raw or roasted$11.0B$38.2M$4.8B+21.6%6+0.3%
HS 190590Food preparations: bakers' wares n.e.c. in heading no. 1605, whether or not containing cocoa: communion wafers, empty cachets suitable for pharmaceutical use, sealing wafers, rice papers and similar products$7.2B$18.8K$3.4B+13.3%4+0.0%
HS 220830Whiskies$4.0B$84.3K$3.2B+47.2%4+0.0%
HS 240220Cigarettes: containing tobacco$4.3B$411.1$3.2B+17.1%2+0.0%
HS 090121Coffee: roasted, not decaffeinated$4.7B$991.6$3.1B-20.4%3+0.0%
HS 180620Chocolate & other food preparations containing cocoa: in blocks, slabs or bars weighing more than 2kg or in liquid, paste, powder, granular or other bulk form in containers or immediate packings, content exceeding 2kg$3.4B$2.1K$2.7B-25.0%3+0.0%
HS 060290Plants, live: n.e.s. in heading no. 0602$3.3B$27.5K$2.4B-4.6%3+0.0%
HS 220720Ethyl alcohol and other spirits: denatured, of any strength$1.4B$4.5$2.4B-11.4%1+0.0%
HS 180400Cocoa: butter, fat and oil$3.3B$2.7K$2.1B-20.1%2+0.0%
HS 030633Crustaceans: live, fresh or chilled, crabs, whether in shell or not$1.7B$4.5M$2.1B+61.6%1+0.3%
HS 080131Nuts, edible: cashew nuts, in shell, fresh or dried$2.3B$55.3K$1.7B-8.5%1+0.0%
HS 070200Vegetables: tomatoes, fresh or chilled$2.6B$6.5K$1.7B-2.9%2+0.0%
HS 180310Cocoa: paste, not defatted$1.6B$135.4K$1.6B+15.4%2+0.0%
HS 220410Wine: sparkling$2.3B$2.6K$1.6B+39.5%2+0.0%
HS 180690Chocolate and other food preparations containing cocoa: n.e.c. in chapter 18$3.4B$231.1K$1.5B+27.2%2+0.0%
HS 230990Dog or cat food: (not put up for retail sale), used in animal feeding$2.0B$567.2$1.3B+4.1%2+0.0%
HS 240210Cigars, cheroots and cigarillos: containing tobacco including the weight of every band, wrapper or attachment thereto$1.5B$5.3$1.3B-17.2%1+0.0%
HS 030614Crustaceans: crabs, frozen (whether in shell or not, whether or not cooked by steaming or by boiling in water)$1.0B$68.7K$1.1B+20.2%1+0.0%
HS 220210Waters: including mineral and aerated, containing added sugar or other sweetening matter or flavoured$1.7B$53.4$1.1B+11.8%2+0.0%
HS 100630Cereals: rice, semi-milled or wholly milled, whether or not polished or glazed$1.4B$1.8$996.7M-31.3%1+0.0%
HS 080132Nuts, edible: cashew nuts, shelled, fresh or dried$955.6M$6.8$970.6M-31.1%1+0.0%
HS 230400Oil-cake and other solid residues: whether or not ground or in the form of pellets, resulting from the extraction of soya-bean oil$1.3B$19.0$818.9M-19.8%1+0.0%
HS 071310Vegetables, leguminous: peas (pisum sativum), shelled, whether or not skinned or split, dried$1.2B$221.1K$809.0M+36.6%1+0.0%
HS 210390Sauces and preparations therefor: mixed condiments and mixed seasonings$796.7M$49.6$762.5M-10.8%1+0.0%
HS 200410Vegetable preparations: potatoes, prepared or preserved otherwise than by vinegar or acetic acid, frozen$868.2M$1.5K$754.7M-41.8%1+0.0%
HS 040610Dairy produce: fresh cheese (including whey cheese), not fermented, and curd$969.9M$3.7K$747.2M+37.8%1+0.0%
HS 080390Fruit, edible: bananas, other than plantains, fresh or dried$836.9M$530.9$742.7M+187.3%1+0.0%
HS 071320Vegetables, leguminous: chickpeas (garbanzos), shelled, whether or not skinned or split, dried$634.0M$5.9K$733.5M-36.4%1+0.0%
HS 071331Vegetables, leguminous: beans of the species vigna mungo (l.) hepper or vigna radiata (l.) wilczek, shelled, whether or not skinned or split, dried$617.9M$24.3K$730.4M-0.1%1+0.0%
HS 100590Cereals: maize (corn), other than seed$2.4B$12.9$711.3M-89.0%1+0.0%
HS 150910Vegetable oils: olive oil and its fractions, virgin, whether or not refined, but not chemically modified$887.3M$0.2$670.3M-26.3%1+0.0%
HS 120510Oil seeds: low erucic acid rape or colza seeds, whether or not broken$347.0M$71.5$638.3M-13.8%1+0.0%
HS 040510Dairy produce: derived from milk, butter$1.4B$10.1K$624.0M+33.6%1+0.0%
HS 090240Tea, black: (fermented) and partly fermented tea, in immediate packings of a content exceeding 3kg$607.2M$36.8K$620.2M+1.8%1+0.0%
HS 180632Chocolate and other food preparations containing cocoa: in blocks, slabs or bars, (not filled), weighing 2kg or less$959.8M$4.6M$605.0M+43.5%1+0.5%
HS 030743Molluscs: cuttle fish and squid, whether in shell or not, frozen$1.1B$932.3$601.3M-1.6%1+0.0%
HS 071410Vegetable roots and tubers: manioc (cassava), with high starch or inulin content, whether or not sliced or in the form of pellets, fresh or dried$629.1M$21.7K$597.7M+102.9%1+0.0%
HS 070960Vegetables: fruits of the genus capsicum or of the genus pimenta$1.1B$19.4$595.3M-16.5%1+0.0%
HS 071340Vegetables, leguminous: lentils, shelled, whether or not skinned or split, dried$787.2M$4.4$586.0M-68.0%1+0.0%
HS 220299Non-alcoholic beverages: other than non-alcoholic beer, n.e.c. in item no. 2202.10, not including fruit, nut or vegetable juices of heading no. 2009$540.5M$69.2$585.4M+10.1%1+0.0%
HS 030752Molluscs: octopus (Octopus spp.), frozen$687.3M$13.1K$579.8M-15.2%1+0.0%
HS 170114Sugars: cane sugar, raw, in solid form, other than as specified in Subheading Note 2 to this chapter, not containing added flavouring or colouring matter$1.7B$16.4$571.8M-45.0%1+0.0%
HS 120242Ground-nuts: other than seed, not roasted or otherwise cooked, shelled, whether or not broken,$529.6M$9.9K$541.4M+3.9%1+0.0%
HS 170199Sugars: sucrose, chemically pure, in solid form, not containing added flavouring or colouring matter$1.0B$241.5$534.3M-29.2%1+0.0%
HS 160414Fish preparations: tunas, skipjack and Atlantic bonito (sarda spp.), prepared or preserved, whole or in pieces (but not minced)$891.0M$3.5M$493.5M+40.2%1+0.4%

Best markets

Where does sector demand concentrate?

Markets are ranked by calculated opportunity across the qualifying products in this sector view.

USA

USA, Puerto Rico and US Virgin Islands

17 products represented in the sector.

$30.3B$47.9B reported buyer imports

DEU

Germany

15 products represented in the sector.

$15.1B$28.9B reported buyer imports

CHN

China

7 products represented in the sector.

$10.6B$14.7B reported buyer imports

CAN

Canada

7 products represented in the sector.

$8.6B$7.8B reported buyer imports

FRA

France

12 products represented in the sector.

$8.6B$14.1B reported buyer imports

BEL

Belgium

4 products represented in the sector.

$3.3B$5.4B reported buyer imports

IND

India

4 products represented in the sector.

$2.9B$3.2B reported buyer imports

NLD

Netherlands

3 products represented in the sector.

$2.6B$6.4B reported buyer imports

JPN

Japan

3 products represented in the sector.

$1.8B$2.9B reported buyer imports

KOR

Republic of Korea

2 products represented in the sector.

$1.7B$4.1B reported buyer imports

VNM

Viet Nam

1 products represented in the sector.

$1.7B$2.3B reported buyer imports

ITA

Italy

2 products represented in the sector.

$1.6B$3.6B reported buyer imports

Growth stars

Which products show the strongest growth?

Average product-level CAGR is a screening signal. Confirm the latest trend, base effects, buyer quality, and commercial feasibility before acting.

ProductAverage CAGROpportunityMarkets
HS 080390Fruit, edible: bananas, other than plantains, fresh or dried+187.3%$742.7M1
HS 071410Vegetable roots and tubers: manioc (cassava), with high starch or inulin content, whether or not sliced or in the form of pellets, fresh or dried+102.9%$597.7M1
HS 030633Crustaceans: live, fresh or chilled, crabs, whether in shell or not+61.6%$2.1B1
HS 220830Whiskies+47.2%$3.2B4
HS 180632Chocolate and other food preparations containing cocoa: in blocks, slabs or bars, (not filled), weighing 2kg or less+43.5%$605.0M1
HS 160414Fish preparations: tunas, skipjack and Atlantic bonito (sarda spp.), prepared or preserved, whole or in pieces (but not minced)+40.2%$493.5M1
HS 220410Wine: sparkling+39.5%$1.6B2
HS 040610Dairy produce: fresh cheese (including whey cheese), not fermented, and curd+37.8%$747.2M1
HS 071310Vegetables, leguminous: peas (pisum sativum), shelled, whether or not skinned or split, dried+36.6%$809.0M1
HS 040510Dairy produce: derived from milk, butter+33.6%$624.0M1

Diversification opportunities

Which products reach the widest buyer base?

Destination count is a simple breadth indicator. It does not measure destination concentration or guarantee resilience.

HS 210690

Food preparations: n.e.s. in item no. 2106.10

8 markets$11.1B calculated opportunity

HS 180100

Cocoa beans: whole or broken, raw or roasted

6 markets$4.8B calculated opportunity

HS 090111

Coffee: not roasted or decaffeinated

5 markets$6.6B calculated opportunity

HS 220421

Wine: still, in containers holding 2 litres or less

4 markets$5.0B calculated opportunity

HS 190590

Food preparations: bakers' wares n.e.c. in heading no. 1605, whether or not containing cocoa: communion wafers, empty cachets suitable for pharmaceutical use, sealing wafers, rice papers and similar products

4 markets$3.4B calculated opportunity

HS 220830

Whiskies

4 markets$3.2B calculated opportunity

HS 090121

Coffee: roasted, not decaffeinated

3 markets$3.1B calculated opportunity

HS 180620

Chocolate & other food preparations containing cocoa: in blocks, slabs or bars weighing more than 2kg or in liquid, paste, powder, granular or other bulk form in containers or immediate packings, content exceeding 2kg

3 markets$2.7B calculated opportunity

Frequently asked questions

Using the Agriculture and food export playbook

Practical guidance for interpreting sector scale, growth, product breadth, and buyer markets.

How strong is Madagascar in this sector?

Compare sector exports, product breadth, buyer markets, growth, and global demand. These signals identify research priorities rather than guarantee market access.

What are growth stars?

Products with higher average reported growth in the screened rows. Validate the time period, base effects, buyer demand, and current exporter position.

What does diversification mean here?

Products reaching more buyer markets in the screened data. Destination breadth is useful context but does not replace concentration, route, or buyer analysis.

Data source

OECD trade statistics with CEPII context

OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.