Largest market shown
Thailand
$1.6B calculated opportunity across 16 screened products.
Regional export playbook
Compare buyer markets, access conditions, and product opportunities across Southeast Asia. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
Southeast Asia regional view
The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.
Largest market shown
$1.6B calculated opportunity across 16 screened products.
Regional footprint
Reported trade and access indicators are available for the qualifying markets shown below.
How to use the guide
Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.
Market comparison
Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.
| Market | Opportunity | Products | FTA | Distance | Entry days | Top product |
|---|---|---|---|---|---|---|
| ThailandTHA | $1.6B | 16 | Not reported | 8,105 km | 6 | Plastics: other articles n.e.s. in chapter 39 |
| Viet NamVNM | $668.5M | 6 | Not reported | 7,607 km | 16 | Textile fabrics: impregnated, coated, covered or laminated with plastics, (excluding polyvinyl chloride, polyurethane and those of heading no. 5902) |
| MalaysiaMYS | $384.4M | 3 | Not reported | 7,947 km | 18 | Vegetable oils: coconut (copra) oil and its fractions, crude, not chemically modified |
| IndonesiaIDN | $232.7M | 2 | Not reported | 7,425 km | 13 | Vegetable oils: coconut (copra) oil and its fractions, crude, not chemically modified |
| PhilippinesPHL | $181.9M | 6 | Not reported | 5,920 km | 33 | Vegetable oils: coconut (copra) oil and its fractions, crude, not chemically modified |
| SingaporeSGP | $71.1M | 3 | Not reported | 7,711 km | 2 | Machinery: for filling, closing, sealing, capsuling or labelling bottles, cans, bags or other containers, machinery for aerating beverages |
| MyanmarMMR | $20.7M | 2 | Not reported | 8,586 km | 7 | Machinery: parts of machines handling earth, minerals or ores and n.e.c. in heading no. 8431 |
| Timor-LesteTLS | $11.1M | 7 | Not reported | 0 km | 0 | Furniture: metal, other than for office use |
Top regional opportunities
The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.
| Rank | Market | Product | Opportunity | Buyer growth | Current share |
|---|---|---|---|---|---|
| 1 | ThailandTHA | HS 392690Plastics: other articles n.e.s. in chapter 39 | $1.0B | +5.7% | +0.0% |
| 2 | Viet NamVNM | HS 590390Textile fabrics: impregnated, coated, covered or laminated with plastics, (excluding polyvinyl chloride, polyurethane and those of heading no. 5902) | $471.7M | +10.0% | +0.0% |
| 3 | MalaysiaMYS | HS 151311Vegetable oils: coconut (copra) oil and its fractions, crude, not chemically modified | $220.7M | +11.1% | +0.2% |
| 4 | MalaysiaMYS | HS 151319Vegetable oils: coconut (copra) oil and its fractions, other than crude, whether or not refined, but not chemically modified | $162.3M | +18.3% | +1.5% |
| 5 | ThailandTHA | HS 030359Fish: frozen, n.e.c. in item no. 0303.5, excluding fillets, fish meat of 0304, and edible fish offal of subheadings 0303.91 to 0303.99 | $160.8M | +8.7% | +0.0% |
| 6 | IndonesiaIDN | HS 151311Vegetable oils: coconut (copra) oil and its fractions, crude, not chemically modified | $138.6M | +6.9% | +0.0% |
| 7 | ThailandTHA | HS 030343Fish: frozen, skipjack tuna (stripe-bellied bonito) (Katsuwonus pelamis), excluding fillets, fish meat of 0304, and edible fish offal of subheadings 0303.91 to 0303.99 | $131.8M | +5.2% | +6.3% |
| 8 | ThailandTHA | HS 630790Textiles: made up articles (including dress patterns), n.e.c. in chapter 63, n.e.c. in heading no. 6307 | $108.8M | +9.2% | +0.0% |
| 9 | Viet NamVNM | HS 030342Fish: yellowfin tunas (thunnus albacares), frozen (excluding fillets, livers, roes and other fish meat of heading no. 0304) | $108.7M | +46.1% | +0.0% |
| 10 | IndonesiaIDN | HS 890120Tankers | $94.1M | +13.5% | +2.7% |
| 11 | PhilippinesPHL | HS 151311Vegetable oils: coconut (copra) oil and its fractions, crude, not chemically modified | $81.4M | +50.0% | +55.4% |
| 12 | PhilippinesPHL | HS 030343Fish: frozen, skipjack tuna (stripe-bellied bonito) (Katsuwonus pelamis), excluding fillets, fish meat of 0304, and edible fish offal of subheadings 0303.91 to 0303.99 | $47.1M | +8.0% | +1.6% |
| 13 | Viet NamVNM | HS 621710Clothing accessories: other than those of heading no. 6212 (not knitted or crocheted) | $46.8M | +1.8% | +0.0% |
| 14 | ThailandTHA | HS 820790Tools, interchangeable: (for machine or hand tools, whether or not power-operated), for screw-driving or uses n.e.s. in heading no. 8207 | $40.7M | +2.9% | +0.0% |
| 15 | ThailandTHA | HS 030341Fish: albacore or longfinned tunas (thunnus alalunga), frozen (excluding fillets, livers, roes and other fish meat of heading no. 0304) | $33.1M | +3.9% | +0.0% |
| 16 | SingaporeSGP | HS 842230Machinery: for filling, closing, sealing, capsuling or labelling bottles, cans, bags or other containers, machinery for aerating beverages | $30.9M | +3.2% | +0.0% |
| 17 | ThailandTHA | HS 843143Boring or sinking machinery: parts of the machinery of item no. 8430.41 or 8430.41 | $30.8M | +2.3% | +0.0% |
| 18 | PhilippinesPHL | HS 030342Fish: yellowfin tunas (thunnus albacares), frozen (excluding fillets, livers, roes and other fish meat of heading no. 0304) | $30.2M | +9.2% | +0.1% |
| 19 | SingaporeSGP | HS 901812Medical, surgical instruments and appliances: ultrasonic scanning apparatus | $27.4M | +8.2% | +0.0% |
| 20 | ThailandTHA | HS 030342Fish: yellowfin tunas (thunnus albacares), frozen (excluding fillets, livers, roes and other fish meat of heading no. 0304) | $21.6M | +2.8% | +3.6% |
Sector opportunities
HS2 groups make it easier to compare broad product families before moving to individual HS6 products.
HS2 39
1 screened products with $1.6B of reported buyer imports.
$1.0BCalculated opportunity · +5.7% average growthHS2 15
4 screened products with $633.4M of reported buyer imports.
$603.0MCalculated opportunity · +21.6% average growthHS2 03
12 screened products with $1.9B of reported buyer imports.
$567.8MCalculated opportunity · +13.9% average growthHS2 59
1 screened products with $598.7M of reported buyer imports.
$471.7MCalculated opportunity · +10.0% average growthHS2 63
1 screened products with $125.5M of reported buyer imports.
$108.8MCalculated opportunity · +9.2% average growthHS2 84
9 screened products with $232.3M of reported buyer imports.
$104.3MCalculated opportunity · +11.9% average growthHS2 89
1 screened products with $265.3M of reported buyer imports.
$94.1MCalculated opportunity · +13.5% average growthHS2 82
2 screened products with $117.0M of reported buyer imports.
$47.8MCalculated opportunity · +2.6% average growthFrequently asked questions
Practical guidance for interpreting regional market and product comparisons.
Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.
It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.
Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.
Data source
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.