Largest market shown
Germany
$195.8B calculated opportunity across 52 screened products.
Regional export playbook
Japan in Europe
where to look next
Compare buyer markets, access conditions, and product opportunities across Europe. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
3-year opportunity$959.1BCalculated addressable value
Buyer markets24Markets with qualifying rows
FTA markets19Reported access indicator
Avg. distance8,775 kmAverage reported distance
Avg. entry days11Business entry indicator
Europe regional view
Should Japan focus here?
The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.
Regional footprint
24 buyer markets
Reported trade and access indicators are available for the qualifying markets shown below.
How to use the guide
Compare demand with access
Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.
Market comparison
Which markets deserve a closer look?
Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.
| Market | Opportunity | Products | FTA | Distance | Entry days | Top product |
|---|---|---|---|---|---|---|
| GermanyDEU | $195.8B | 52 | Reported | 9,298 km | 8 | Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) |
| United KingdomGBR | $128.1B | 29 | Reported | 9,574 km | 5 | Metals: gold, non-monetary, unwrought (but not powder) |
| NetherlandsNLD | $118.4B | 29 | Reported | 9,303 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Switzerland, LiechtensteinCHE | $81.5B | 9 | Reported | 9,681 km | 10 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| BelgiumBEL | $78.2B | 12 | Reported | 9,463 km | 5 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| FranceFRA | $75.5B | 23 | Reported | 9,726 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| SloveniaSVN | $44.1B | 7 | Reported | 9,413 km | 8 | Heterocyclic compounds: containing a pyrimidine ring (whether or not hydrogenated) or piperazine ring in the structure, (other than malonylurea (barbituric acid) and its derivatives),and loprazolam, mecloqualone, methaqualone, zipeprol and salts thereof |
| ItalyITA | $42.6B | 11 | Reported | 9,869 km | 11 | Polypeptide hormones, protein hormones and glycoprotein hormones, their derivatives and structural analogues: other than somatotropin, (its derivatives and structural anaologues) and insulin and its salts |
| RussiaRUS | $40.7B | 10 | Not reported | 7,486 km | 10 | Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc |
| PolandPOL | $33.5B | 13 | Reported | 8,591 km | 37 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| SpainESP | $24.7B | 11 | Reported | 10,777 km | 13 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| CzechiaCZE | $19.1B | 8 | Reported | 9,082 km | 25 | Telephones for cellular networks or for other wireless networks |
| IrelandIRL | $17.2B | 6 | Reported | 9,599 km | 11 | Aeroplanes and other aircraft: of an unladen weight exceeding 15,000kg |
| AustriaAUT | $10.5B | 5 | Reported | 9,141 km | 21 | Blood, human or animal, antisera, other blood fractions and immunological products: antisera and other blood fractions |
| SwedenSWE | $10.4B | 3 | Reported | 8,181 km | 8 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| DenmarkDNK | $7.3B | 3 | Reported | 8,703 km | 4 | Vehicles: with only electric motor for propulsion |
| HungaryHUN | $6.3B | 3 | Reported | 9,059 km | 7 | Salts of oxometallic or peroxometallic acids: n.e.c. in heading no. 2841 |
| NorwayNOR | $6.1B | 3 | Not reported | 8,417 km | 4 | Vehicles: with only electric motor for propulsion |
| RomaniaROU | $5.6B | 2 | Not reported | 0 km | 0 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| SlovakiaSVK | $5.0B | 3 | Reported | 9,104 km | 22 | Telephones for cellular networks or for other wireless networks |
| MaltaMLT | $4.1B | 1 | Reported | 10,257 km | 21 | Vessels: n.e.s. in heading no. 8901, for the transport of goods and other vessels for the transport of both persons and goods |
| BelarusBLR | $1.5B | 1 | Not reported | 8,145 km | 9 | Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc |
| GreeceGRC | $1.5B | 1 | Reported | 9,518 km | 4 | Electrical apparatus: photosensitive, including photovoltaic cells, whether or not assembled in modules or made up into panels, light emitting diodes |
| UkraineUKR | $1.4B | 1 | Not reported | 8,216 km | 7 | Product not reported |
Top regional opportunities
Products and markets to review
The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.
| Rank | Market | Product | Opportunity | Buyer growth | Current share |
|---|---|---|---|---|---|
| 1 | Switzerland, LiechtensteinCHE | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $27.2B | +12.3% | +0.8% |
| 2 | United KingdomGBR | HS 710812Metals: gold, non-monetary, unwrought (but not powder) | $25.1B | +15.3% | +1.0% |
| 3 | BelgiumBEL | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $20.7B | +7.6% | +0.0% |
| 4 | GermanyDEU | HS 850760Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) | $19.6B | +19.2% | +0.6% |
| 5 | United KingdomGBR | HS 271121Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $19.3B | +16.1% | +0.0% |
| 6 | NetherlandsNLD | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $18.5B | +6.5% | +0.0% |
| 7 | GermanyDEU | HS 271121Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $16.4B | +4.2% | +0.0% |
| 8 | Switzerland, LiechtensteinCHE | HS 710813Metals: gold, semi-manufactured | $16.3B | +14.3% | +4.0% |
| 9 | Switzerland, LiechtensteinCHE | HS 710812Metals: gold, non-monetary, unwrought (but not powder) | $14.6B | +12.8% | +2.2% |
| 10 | BelgiumBEL | HS 271019Product description unavailable | $12.8B | +9.1% | +0.0% |
| 11 | GermanyDEU | HS 271019Product description unavailable | $12.3B | +5.8% | +0.0% |
| 12 | NetherlandsNLD | HS 271019Product description unavailable | $11.9B | +12.2% | +0.0% |
| 13 | RussiaRUS | HS 870323Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc | $11.9B | +12.7% | +2.8% |
| 14 | ItalyITA | HS 293719Polypeptide hormones, protein hormones and glycoprotein hormones, their derivatives and structural analogues: other than somatotropin, (its derivatives and structural anaologues) and insulin and its salts | $11.8B | +29.0% | +0.0% |
| 15 | SloveniaSVN | HS 293359Heterocyclic compounds: containing a pyrimidine ring (whether or not hydrogenated) or piperazine ring in the structure, (other than malonylurea (barbituric acid) and its derivatives),and loprazolam, mecloqualone, methaqualone, zipeprol and salts thereof | $11.3B | +34.8% | +0.0% |
| 16 | SloveniaSVN | HS 293399Heterocyclic compounds: n.e.c. in headings no. 2933 | $10.5B | +30.0% | +0.0% |
| 17 | PolandPOL | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $9.9B | +8.1% | +0.0% |
| 18 | SloveniaSVN | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $9.7B | +17.9% | +0.1% |
| 19 | GermanyDEU | HS 851712Telephones for cellular networks or for other wireless networks | $9.7B | +9.2% | +0.2% |
| 20 | GermanyDEU | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $9.0B | +4.4% | +0.0% |
Sector opportunities
Which product families lead?
HS2 groups make it easier to compare broad product families before moving to individual HS6 products.
HS2 30
HS2 sector 30
39 screened products with $300.2B of reported buyer imports.
$155.2BCalculated opportunity · +13.5% average growthHS2 87
HS2 sector 87
48 screened products with $253.1B of reported buyer imports.
$143.2BCalculated opportunity · +22.0% average growthHS2 85
HS2 sector 85
37 screened products with $201.9B of reported buyer imports.
$126.8BCalculated opportunity · +12.9% average growthHS2 27
HS2 sector 27
16 screened products with $218.8B of reported buyer imports.
$126.3BCalculated opportunity · +11.7% average growthHS2 00
HS2 sector 00
20 screened products with $197.8B of reported buyer imports.
$86.2BCalculated opportunity · +8.2% average growthHS2 71
HS2 sector 71
13 screened products with $226.7B of reported buyer imports.
$81.9BCalculated opportunity · +10.9% average growthHS2 84
HS2 sector 84
21 screened products with $102.4B of reported buyer imports.
$72.0BCalculated opportunity · +9.3% average growthHS2 29
HS2 sector 29
11 screened products with $53.3B of reported buyer imports.
$63.0BCalculated opportunity · +24.3% average growthFrequently asked questions
Using the Europe export playbook
Practical guidance for interpreting regional market and product comparisons.
Should Japan focus on this region?
Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.
What does calculated opportunity mean?
It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.
How should exporters use this page?
Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.