Largest market shown
Egypt
$18.9B calculated opportunity across 9 screened products.
Regional export playbook
Jordan in Africa
where to look next
Compare buyer markets, access conditions, and product opportunities across Africa. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
3-year opportunity$52.1BCalculated addressable value
Buyer markets10Markets with qualifying rows
FTA markets4Reported access indicator
Avg. distance4,224 kmAverage reported distance
Avg. entry days19Business entry indicator
Africa regional view
Should Jordan focus here?
The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.
Regional footprint
10 buyer markets
Reported trade and access indicators are available for the qualifying markets shown below.
How to use the guide
Compare demand with access
Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.
Market comparison
Which markets deserve a closer look?
Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.
| Market | Opportunity | Products | FTA | Distance | Entry days | Top product |
|---|---|---|---|---|---|---|
| EgyptEGY | $18.9B | 9 | Reported | 494 km | 13 | Product not reported |
| LiberiaLBR | $8.8B | 1 | Not reported | 5,615 km | 18 | Commodities not specified according to kind |
| NigeriaNGA | $8.5B | 2 | Not reported | 4,405 km | 7 | Product not reported |
| MoroccoMAR | $6.1B | 2 | Reported | 3,972 km | 9 | Product not reported |
| South AfricaZAF | $3.6B | 3 | Not reported | 7,558 km | 40 | Telephones for cellular networks or for other wireless networks |
| LibyaLBY | $1.9B | 2 | Reported | 2,143 km | 35 | Product not reported |
| TunisiaTUN | $1.3B | 1 | Reported | 2,416 km | 9 | Product not reported |
| SenegalSEN | $1.2B | 1 | Not reported | 5,725 km | 6 | Product not reported |
| GhanaGHA | $956.1M | 1 | Not reported | 4,772 km | 13 | Product not reported |
| AngolaAGO | $889.5M | 1 | Not reported | 5,140 km | 36 | Product not reported |
Top regional opportunities
Products and markets to review
The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.
| Rank | Market | Product | Opportunity | Buyer growth | Current share |
|---|---|---|---|---|---|
| 1 | LiberiaLBR | HS 999999Commodities not specified according to kind | $8.8B | +12.0% | +0.0% |
| 2 | NigeriaNGA | HS 271012Product description unavailable | $6.4B | +16.8% | +0.0% |
| 3 | EgyptEGY | HS 271012Product description unavailable | $5.2B | +22.7% | +0.0% |
| 4 | EgyptEGY | HS 100119Cereals: wheat and meslin, durum wheat, other than seed | $5.1B | +22.8% | +0.0% |
| 5 | MoroccoMAR | HS 271019Product description unavailable | $4.4B | +17.9% | +0.0% |
| 6 | NigeriaNGA | HS 271019Product description unavailable | $2.1B | +13.0% | +0.0% |
| 7 | EgyptEGY | HS 271019Product description unavailable | $2.0B | +18.7% | +0.0% |
| 8 | MoroccoMAR | HS 880330Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $1.6B | +15.0% | +0.0% |
| 9 | South AfricaZAF | HS 851712Telephones for cellular networks or for other wireless networks | $1.5B | +6.3% | +0.0% |
| 10 | TunisiaTUN | HS 271019Product description unavailable | $1.3B | +8.3% | +0.0% |
| 11 | EgyptEGY | HS 100590Cereals: maize (corn), other than seed | $1.3B | +6.6% | +0.1% |
| 12 | EgyptEGY | HS 740811Copper: wire, of refined copper, of which the maximum cross-sectional dimension exceeds 6mm | $1.2B | +31.8% | +0.0% |
| 13 | SenegalSEN | HS 271019Product description unavailable | $1.2B | +14.1% | +0.0% |
| 14 | South AfricaZAF | HS 870322Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc | $1.2B | +13.3% | +0.0% |
| 15 | EgyptEGY | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $1.2B | +21.0% | +3.9% |
| 16 | EgyptEGY | HS 880510Aircraft launching gear, deck-arrestor or similar gear and parts thereof | $1.0B | +29.6% | +0.0% |
| 17 | EgyptEGY | HS 720449Ferrous waste and scrap: n.e.s. in heading no. 7204 | $1.0B | +16.9% | +0.0% |
| 18 | LibyaLBY | HS 271012Product description unavailable | $995.6M | +9.1% | +0.0% |
| 19 | GhanaGHA | HS 271012Product description unavailable | $956.1M | +15.4% | +0.0% |
| 20 | South AfricaZAF | HS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $942.5M | +9.5% | +0.0% |
Sector opportunities
Which product families lead?
HS2 groups make it easier to compare broad product families before moving to individual HS6 products.
HS2 00
HS2 sector 00
10 screened products with $37.6B of reported buyer imports.
$25.5BCalculated opportunity · +15.3% average growthHS2 99
HS2 sector 99
1 screened products with $6.3B of reported buyer imports.
$8.8BCalculated opportunity · +12.0% average growthHS2 10
HS2 sector 10
2 screened products with $5.4B of reported buyer imports.
$6.4BCalculated opportunity · +14.7% average growthHS2 88
HS2 sector 88
2 screened products with $2.5B of reported buyer imports.
$2.6BCalculated opportunity · +22.3% average growthHS2 85
HS2 sector 85
2 screened products with $2.6B of reported buyer imports.
$2.4BCalculated opportunity · +11.9% average growthHS2 74
HS2 sector 74
1 screened products with $675.7M of reported buyer imports.
$1.2BCalculated opportunity · +31.8% average growthHS2 87
HS2 sector 87
1 screened products with $1.5B of reported buyer imports.
$1.2BCalculated opportunity · +13.3% average growthHS2 27
HS2 sector 27
1 screened products with $848.0M of reported buyer imports.
$1.2BCalculated opportunity · +21.0% average growthFrequently asked questions
Using the Africa export playbook
Practical guidance for interpreting regional market and product comparisons.
Should Jordan focus on this region?
Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.
What does calculated opportunity mean?
It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.
How should exporters use this page?
Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.