Largest market shown
Germany
$187.5B calculated opportunity across 55 screened products.
Regional export playbook
Ireland in Europe
where to look next
Compare buyer markets, access conditions, and product opportunities across Europe. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
3-year opportunity$971.4BCalculated addressable value
Buyer markets24Markets with qualifying rows
FTA markets21Reported access indicator
Avg. distance1,531 kmAverage reported distance
Avg. entry days10Business entry indicator
Europe regional view
Should Ireland focus here?
The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.
Regional footprint
24 buyer markets
Reported trade and access indicators are available for the qualifying markets shown below.
How to use the guide
Compare demand with access
Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.
Market comparison
Which markets deserve a closer look?
Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.
| Market | Opportunity | Products | FTA | Distance | Entry days | Top product |
|---|---|---|---|---|---|---|
| GermanyDEU | $187.5B | 55 | Reported | 921 km | 8 | Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) |
| United KingdomGBR | $154.9B | 34 | Reported | 460 km | 5 | Metals: gold, non-monetary, unwrought (but not powder) |
| NetherlandsNLD | $115.8B | 28 | Reported | 757 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Switzerland, LiechtensteinCHE | $79.2B | 10 | Reported | 1,204 km | 10 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| FranceFRA | $77.1B | 28 | Reported | 778 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| ItalyITA | $68.9B | 16 | Reported | 1,888 km | 11 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| BelgiumBEL | $58.0B | 12 | Reported | 776 km | 5 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| SloveniaSVN | $40.0B | 7 | Reported | 1,690 km | 8 | Heterocyclic compounds: containing a pyrimidine ring (whether or not hydrogenated) or piperazine ring in the structure, (other than malonylurea (barbituric acid) and its derivatives),and loprazolam, mecloqualone, methaqualone, zipeprol and salts thereof |
| PolandPOL | $33.5B | 14 | Reported | 1,827 km | 37 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| SpainESP | $29.5B | 11 | Reported | 1,450 km | 13 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| RussiaRUS | $27.5B | 10 | Not reported | 2,802 km | 10 | Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc |
| CzechiaCZE | $19.8B | 9 | Reported | 1,465 km | 25 | Telephones for cellular networks or for other wireless networks |
| HungaryHUN | $15.8B | 7 | Reported | 1,896 km | 7 | Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas |
| AustriaAUT | $12.8B | 7 | Reported | 1,682 km | 21 | Blood, human or animal, antisera, other blood fractions and immunological products: antisera and other blood fractions |
| GreeceGRC | $12.6B | 5 | Reported | 2,855 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| DenmarkDNK | $9.9B | 4 | Reported | 1,240 km | 4 | Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas |
| RomaniaROU | $6.8B | 3 | Not reported | 0 km | 0 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| NorwayNOR | $5.7B | 2 | Reported | 1,267 km | 4 | Vehicles: with only electric motor for propulsion |
| SlovakiaSVK | $4.9B | 3 | Reported | 1,737 km | 22 | Telephones for cellular networks or for other wireless networks |
| LithuaniaLTU | $3.0B | 1 | Reported | 2,053 km | 6 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| PortugalPRT | $2.7B | 1 | Reported | 1,640 km | 7 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| SwedenSWE | $2.5B | 2 | Reported | 1,631 km | 8 | Fish: fresh or chilled, Atlantic salmon (Salmo salar) and Danube salmon (Hucho hucho), excluding fillets, fish meat of 0304, and edible fish offal of subheadings 0302.91 to 0302.99 |
| BelarusBLR | $1.5B | 1 | Not reported | 2,209 km | 9 | Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc |
| UkraineUKR | $1.4B | 1 | Reported | 2,518 km | 7 | Product not reported |
Top regional opportunities
Products and markets to review
The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.
| Rank | Market | Product | Opportunity | Buyer growth | Current share |
|---|---|---|---|---|---|
| 1 | Switzerland, LiechtensteinCHE | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $27.3B | +12.3% | +0.7% |
| 2 | United KingdomGBR | HS 710812Metals: gold, non-monetary, unwrought (but not powder) | $26.2B | +15.3% | +0.0% |
| 3 | BelgiumBEL | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $20.7B | +7.6% | +0.0% |
| 4 | GermanyDEU | HS 850760Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) | $19.8B | +19.2% | +0.0% |
| 5 | United KingdomGBR | HS 271121Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $19.3B | +16.1% | +0.0% |
| 6 | NetherlandsNLD | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $18.5B | +6.5% | +0.0% |
| 7 | Switzerland, LiechtensteinCHE | HS 710812Metals: gold, non-monetary, unwrought (but not powder) | $17.3B | +12.8% | +0.0% |
| 8 | Switzerland, LiechtensteinCHE | HS 710813Metals: gold, semi-manufactured | $17.2B | +14.3% | +0.0% |
| 9 | GermanyDEU | HS 271121Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $16.4B | +4.2% | +0.0% |
| 10 | United KingdomGBR | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $14.4B | +5.5% | +0.0% |
| 11 | ItalyITA | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $13.0B | +5.3% | +0.0% |
| 12 | BelgiumBEL | HS 271019Product description unavailable | $12.8B | +9.1% | +0.0% |
| 13 | GermanyDEU | HS 271019Product description unavailable | $12.3B | +5.8% | +0.2% |
| 14 | NetherlandsNLD | HS 271019Product description unavailable | $11.9B | +12.2% | +0.1% |
| 15 | SloveniaSVN | HS 293359Heterocyclic compounds: containing a pyrimidine ring (whether or not hydrogenated) or piperazine ring in the structure, (other than malonylurea (barbituric acid) and its derivatives),and loprazolam, mecloqualone, methaqualone, zipeprol and salts thereof | $11.3B | +34.8% | +0.0% |
| 16 | ItalyITA | HS 271121Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $10.9B | +7.2% | +0.0% |
| 17 | SloveniaSVN | HS 293399Heterocyclic compounds: n.e.c. in headings no. 2933 | $10.5B | +30.0% | +0.0% |
| 18 | United KingdomGBR | HS 870380Vehicles: with only electric motor for propulsion | $10.2B | +40.0% | +0.1% |
| 19 | PolandPOL | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $9.9B | +8.1% | +0.0% |
| 20 | GermanyDEU | HS 851712Telephones for cellular networks or for other wireless networks | $9.7B | +9.2% | +0.0% |
Sector opportunities
Which product families lead?
HS2 groups make it easier to compare broad product families before moving to individual HS6 products.
HS2 27
HS2 sector 27
38 screened products with $427.2B of reported buyer imports.
$234.1BCalculated opportunity · +14.6% average growthHS2 85
HS2 sector 85
41 screened products with $209.8B of reported buyer imports.
$128.9BCalculated opportunity · +13.0% average growthHS2 87
HS2 sector 87
42 screened products with $226.2B of reported buyer imports.
$110.6BCalculated opportunity · +15.9% average growthHS2 30
HS2 sector 30
29 screened products with $220.7B of reported buyer imports.
$101.1BCalculated opportunity · +11.9% average growthHS2 00
HS2 sector 00
25 screened products with $207.9B of reported buyer imports.
$91.5BCalculated opportunity · +8.1% average growthHS2 71
HS2 sector 71
13 screened products with $227.1B of reported buyer imports.
$86.2BCalculated opportunity · +10.0% average growthHS2 84
HS2 sector 84
26 screened products with $111.9B of reported buyer imports.
$78.7BCalculated opportunity · +9.3% average growthHS2 29
HS2 sector 29
12 screened products with $43.7B of reported buyer imports.
$48.4BCalculated opportunity · +24.0% average growthFrequently asked questions
Using the Europe export playbook
Practical guidance for interpreting regional market and product comparisons.
Should Ireland focus on this region?
Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.
What does calculated opportunity mean?
It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.
How should exporters use this page?
Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.