Largest market shown
Germany
$179.6B calculated opportunity across 48 screened products.
Regional export playbook
Switzerland, Liechtenstein in Europe
where to look next
Compare buyer markets, access conditions, and product opportunities across Europe. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
3-year opportunity$869.4BCalculated addressable value
Buyer markets23Markets with qualifying rows
FTA markets20Reported access indicator
Avg. distance1,019 kmAverage reported distance
Avg. entry days10Business entry indicator
Europe regional view
Should Switzerland, Liechtenstein focus here?
The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.
Regional footprint
23 buyer markets
Reported trade and access indicators are available for the qualifying markets shown below.
How to use the guide
Compare demand with access
Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.
Market comparison
Which markets deserve a closer look?
Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.
| Market | Opportunity | Products | FTA | Distance | Entry days | Top product |
|---|---|---|---|---|---|---|
| GermanyDEU | $179.6B | 48 | Reported | 504 km | 8 | Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) |
| NetherlandsNLD | $122.8B | 30 | Reported | 628 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| United KingdomGBR | $109.4B | 27 | Reported | 749 km | 5 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| BelgiumBEL | $88.3B | 15 | Reported | 487 km | 5 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| FranceFRA | $78.3B | 22 | Reported | 436 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| ItalyITA | $65.6B | 15 | Reported | 693 km | 11 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| RussiaRUS | $40.5B | 9 | Not reported | 2,296 km | 10 | Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc |
| PolandPOL | $39.1B | 15 | Reported | 1,140 km | 37 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| SpainESP | $36.7B | 14 | Reported | 1,153 km | 13 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| CzechiaCZE | $19.3B | 8 | Reported | 623 km | 25 | Telephones for cellular networks or for other wireless networks |
| IrelandIRL | $15.3B | 5 | Reported | 1,204 km | 11 | Aeroplanes and other aircraft: of an unladen weight exceeding 15,000kg |
| DenmarkDNK | $13.0B | 4 | Reported | 1,034 km | 4 | Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas |
| HungaryHUN | $11.6B | 5 | Reported | 879 km | 7 | Aeroplanes and other aircraft: of an unladen weight exceeding 15,000kg |
| SwedenSWE | $10.8B | 3 | Reported | 1,547 km | 8 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| AustriaAUT | $8.7B | 4 | Reported | 685 km | 21 | Product not reported |
| SlovakiaSVK | $7.4B | 4 | Reported | 743 km | 22 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| NorwayNOR | $7.0B | 3 | Reported | 1,459 km | 4 | Vehicles: with only electric motor for propulsion |
| RomaniaROU | $5.6B | 2 | Not reported | 0 km | 0 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| GreeceGRC | $3.0B | 2 | Reported | 1,663 km | 4 | Heterocyclic compounds: with oxygen hetero-atom(s) only, containing an unfused furan ring (whether or not hydrogenated) in the structure, n.e.c. in item no. 2932.1 |
| SloveniaSVN | $2.7B | 2 | Reported | 550 km | 8 | Product not reported |
| PortugalPRT | $1.8B | 1 | Reported | 1,627 km | 7 | Electrical energy |
| BelarusBLR | $1.5B | 1 | Not reported | 1,610 km | 9 | Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc |
| UkraineUKR | $1.4B | 1 | Reported | 1,731 km | 7 | Product not reported |
Top regional opportunities
Products and markets to review
The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.
| Rank | Market | Product | Opportunity | Buyer growth | Current share |
|---|---|---|---|---|---|
| 1 | BelgiumBEL | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $20.7B | +7.6% | +0.0% |
| 2 | GermanyDEU | HS 850760Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) | $19.7B | +19.2% | +0.2% |
| 3 | NetherlandsNLD | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $18.5B | +6.5% | +0.0% |
| 4 | GermanyDEU | HS 271121Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $16.4B | +4.2% | +0.0% |
| 5 | United KingdomGBR | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $14.4B | +5.5% | +0.0% |
| 6 | ItalyITA | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $13.0B | +5.3% | +0.0% |
| 7 | BelgiumBEL | HS 271019Product description unavailable | $12.8B | +9.1% | +0.0% |
| 8 | RussiaRUS | HS 870323Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc | $12.3B | +12.7% | +0.0% |
| 9 | GermanyDEU | HS 271019Product description unavailable | $12.2B | +5.8% | +0.6% |
| 10 | NetherlandsNLD | HS 271019Product description unavailable | $11.9B | +12.2% | +0.0% |
| 11 | ItalyITA | HS 293719Polypeptide hormones, protein hormones and glycoprotein hormones, their derivatives and structural analogues: other than somatotropin, (its derivatives and structural anaologues) and insulin and its salts | $11.5B | +29.0% | +1.4% |
| 12 | ItalyITA | HS 271121Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $10.9B | +7.2% | +0.0% |
| 13 | United KingdomGBR | HS 870380Vehicles: with only electric motor for propulsion | $10.2B | +40.0% | +0.0% |
| 14 | United KingdomGBR | HS 710812Metals: gold, non-monetary, unwrought (but not powder) | $10.0B | +15.3% | +14.7% |
| 15 | PolandPOL | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $9.9B | +8.1% | +0.0% |
| 16 | GermanyDEU | HS 851712Telephones for cellular networks or for other wireless networks | $9.7B | +9.2% | +0.2% |
| 17 | GermanyDEU | HS 270900Oils: petroleum oils and oils obtained from bituminous minerals, crude | $9.0B | +4.4% | +0.0% |
| 18 | RussiaRUS | HS 870322Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc | $8.5B | +16.6% | +0.0% |
| 19 | GermanyDEU | HS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $8.4B | +3.5% | +0.1% |
| 20 | BelgiumBEL | HS 271121Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $8.1B | +10.1% | +0.0% |
Sector opportunities
Which product families lead?
HS2 groups make it easier to compare broad product families before moving to individual HS6 products.
HS2 27
HS2 sector 27
31 screened products with $384.8B of reported buyer imports.
$200.1BCalculated opportunity · +13.5% average growthHS2 87
HS2 sector 87
57 screened products with $296.0B of reported buyer imports.
$172.8BCalculated opportunity · +23.7% average growthHS2 85
HS2 sector 85
39 screened products with $209.0B of reported buyer imports.
$131.0BCalculated opportunity · +12.7% average growthHS2 00
HS2 sector 00
20 screened products with $195.0B of reported buyer imports.
$84.3BCalculated opportunity · +8.3% average growthHS2 84
HS2 sector 84
21 screened products with $102.4B of reported buyer imports.
$73.2BCalculated opportunity · +9.3% average growthHS2 30
HS2 sector 30
20 screened products with $137.0B of reported buyer imports.
$65.9BCalculated opportunity · +14.9% average growthHS2 88
HS2 sector 88
10 screened products with $60.3B of reported buyer imports.
$34.2BCalculated opportunity · +9.5% average growthHS2 29
HS2 sector 29
5 screened products with $22.4B of reported buyer imports.
$24.0BCalculated opportunity · +19.8% average growthFrequently asked questions
Using the Europe export playbook
Practical guidance for interpreting regional market and product comparisons.
Should Switzerland, Liechtenstein focus on this region?
Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.
What does calculated opportunity mean?
It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.
How should exporters use this page?
Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.