Largest market shown
China
$669.3B calculated opportunity across 103 screened products.
Regional export playbook
Switzerland, Liechtenstein in East Asia
where to look next
Compare buyer markets, access conditions, and product opportunities across East Asia. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
3-year opportunity$1.1TCalculated addressable value
Buyer markets7Markets with qualifying rows
FTA markets4Reported access indicator
Avg. distance8,856 kmAverage reported distance
Avg. entry days6Business entry indicator
East Asia regional view
Should Switzerland, Liechtenstein focus here?
The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.
Regional footprint
7 buyer markets
Reported trade and access indicators are available for the qualifying markets shown below.
How to use the guide
Compare demand with access
Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.
Market comparison
Which markets deserve a closer look?
Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.
| Market | Opportunity | Products | FTA | Distance | Entry days | Top product |
|---|---|---|---|---|---|---|
| ChinaCHN | $669.3B | 103 | Reported | 8,084 km | 9 | Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits |
| China, Hong Kong Special Administrative RegionHKG | $187.9B | 25 | Reported | 9,409 km | 2 | Telephones for cellular networks or for other wireless networks |
| Republic of KoreaKOR | $121.0B | 28 | Reported | 8,878 km | 8 | Electronic integrated circuits: memories |
| JapanJPN | $96.0B | 30 | Reported | 9,681 km | 11 | Telephones for cellular networks or for other wireless networks |
| TaiwanTWN | $67.0B | 14 | Not reported | 9,651 km | 0 | Electronic integrated circuits: memories |
| China, Macao SARMAC | $2.7B | 2 | Not reported | 9,369 km | 0 | Jewellery: of precious metal (excluding silver) whether or not plated or clad with precious metal, and parts thereof |
| MongoliaMNG | $1.9B | 1 | Not reported | 6,917 km | 12 | Product not reported |
Top regional opportunities
Products and markets to review
The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.
| Rank | Market | Product | Opportunity | Buyer growth | Current share |
|---|---|---|---|---|---|
| 1 | ChinaCHN | HS 854231Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits | $93.0B | +18.1% | +0.1% |
| 2 | ChinaCHN | HS 854232Electronic integrated circuits: memories | $65.7B | +17.4% | +0.0% |
| 3 | ChinaCHN | HS 854239Electronic integrated circuits: n.e.c. in heading no. 8542 | $61.3B | +15.9% | +0.1% |
| 4 | ChinaCHN | HS 260300Copper ores and concentrates | $35.3B | +20.3% | +0.0% |
| 5 | China, Hong Kong Special Administrative RegionHKG | HS 851712Telephones for cellular networks or for other wireless networks | $32.7B | +11.6% | +0.0% |
| 6 | China, Hong Kong Special Administrative RegionHKG | HS 854239Electronic integrated circuits: n.e.c. in heading no. 8542 | $29.1B | +7.1% | +0.0% |
| 7 | ChinaCHN | HS 851712Telephones for cellular networks or for other wireless networks | $26.3B | +15.4% | +0.0% |
| 8 | Republic of KoreaKOR | HS 854232Electronic integrated circuits: memories | $24.8B | +13.4% | +0.0% |
| 9 | ChinaCHN | HS 720260Ferro-alloys: ferro-nickel | $24.7B | +40.3% | +0.0% |
| 10 | TaiwanTWN | HS 854232Electronic integrated circuits: memories | $23.1B | +8.4% | +0.0% |
| 11 | China, Hong Kong Special Administrative RegionHKG | HS 854231Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits | $21.3B | +9.8% | +0.0% |
| 12 | ChinaCHN | HS 710813Metals: gold, semi-manufactured | $20.6B | +31.4% | +0.3% |
| 13 | JapanJPN | HS 851712Telephones for cellular networks or for other wireless networks | $19.3B | +12.3% | +0.0% |
| 14 | ChinaCHN | HS 848620Machines and apparatus of a kind used solely or principally for the manufacture of semiconductor devices or of electronic integrated circuits | $19.0B | +29.9% | +0.2% |
| 15 | China, Hong Kong Special Administrative RegionHKG | HS 710812Metals: gold, non-monetary, unwrought (but not powder) | $18.1B | +10.6% | +0.1% |
| 16 | ChinaCHN | HS 740311Copper: refined, unwrought, cathodes and sections of cathodes | $17.6B | +17.5% | +0.0% |
| 17 | ChinaCHN | HS 847180Data processing machines: automatic, units thereof n.e.s. in heading no. 8471 | $16.9B | +19.1% | +0.0% |
| 18 | ChinaCHN | HS 870323Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc | $13.9B | +13.2% | +0.0% |
| 19 | Republic of KoreaKOR | HS 854231Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits | $10.5B | +5.7% | +0.0% |
| 20 | Republic of KoreaKOR | HS 854239Electronic integrated circuits: n.e.c. in heading no. 8542 | $10.5B | +7.4% | +0.1% |
Sector opportunities
Which product families lead?
HS2 groups make it easier to compare broad product families before moving to individual HS6 products.
HS2 85
HS2 sector 85
55 screened products with $852.5B of reported buyer imports.
$566.0BCalculated opportunity · +11.7% average growthHS2 84
HS2 sector 84
32 screened products with $239.1B of reported buyer imports.
$149.0BCalculated opportunity · +12.4% average growthHS2 71
HS2 sector 71
11 screened products with $98.8B of reported buyer imports.
$64.2BCalculated opportunity · +19.1% average growthHS2 26
HS2 sector 26
3 screened products with $71.0B of reported buyer imports.
$40.0BCalculated opportunity · +14.9% average growthHS2 87
HS2 sector 87
8 screened products with $52.2B of reported buyer imports.
$37.1BCalculated opportunity · +18.5% average growthHS2 00
HS2 sector 00
9 screened products with $89.0B of reported buyer imports.
$37.0BCalculated opportunity · +7.3% average growthHS2 74
HS2 sector 74
5 screened products with $58.7B of reported buyer imports.
$30.4BCalculated opportunity · +15.8% average growthHS2 28
HS2 sector 28
9 screened products with $16.3B of reported buyer imports.
$26.2BCalculated opportunity · +30.2% average growthFrequently asked questions
Using the East Asia export playbook
Practical guidance for interpreting regional market and product comparisons.
Should Switzerland, Liechtenstein focus on this region?
Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.
What does calculated opportunity mean?
It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.
How should exporters use this page?
Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.