Largest market shown
France
$80.2B calculated opportunity across 193 screened products.
Regional export playbook
Compare buyer markets, access conditions, and product opportunities across Europe. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.
Europe regional view
The answer depends on demand, product fit, access, competition, and route economics. This playbook shows where the available trade signals are strongest.
Largest market shown
$80.2B calculated opportunity across 193 screened products.
Regional footprint
Reported trade and access indicators are available for the qualifying markets shown below.
How to use the guide
Start with the strongest markets, then validate buyers, tariffs, standards, logistics, and competition at product level.
Market comparison
Markets are ranked by calculated three-year opportunity across the qualifying products in this regional view.
| Market | Opportunity | Products | FTA | Distance | Entry days | Top product |
|---|---|---|---|---|---|---|
| FranceFRA | $80.2B | 193 | Not reported | 5,186 km | 4 | Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 |
| Switzerland, LiechtensteinCHE | $65.1B | 13 | Not reported | 4,858 km | 10 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| GermanyDEU | $56.2B | 45 | Not reported | 5,351 km | 8 | Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas |
| BelgiumBEL | $13.2B | 12 | Not reported | 5,339 km | 5 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| NetherlandsNLD | $12.6B | 12 | Not reported | 5,486 km | 4 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| United KingdomGBR | $8.1B | 10 | Not reported | 5,526 km | 5 | Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus |
| CzechiaCZE | $7.5B | 22 | Not reported | 5,103 km | 25 | Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units |
| PolandPOL | $6.7B | 14 | Not reported | 5,332 km | 37 | Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units |
| AustriaAUT | $6.5B | 15 | Not reported | 4,883 km | 21 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| ItalyITA | $5.7B | 5 | Not reported | 4,218 km | 11 | Metals: gold, non-monetary, unwrought (but not powder) |
| RussiaRUS | $1.9B | 6 | Not reported | 5,965 km | 10 | Unused postage, revenue or similar stamps of current or new issue in the country in which they have, or will have, a recognised face value: stamp-impressed paper: cheque forms: banknotes, stock, share or bond certificates and the like of similar title |
| SpainESP | $1.2B | 4 | Not reported | 4,592 km | 13 | Coffee: not roasted or decaffeinated |
| IrelandIRL | $1.1B | 6 | Not reported | 5,901 km | 11 | Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 |
| HungaryHUN | $1.1B | 2 | Not reported | 4,799 km | 7 | Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus |
| DenmarkDNK | $631.4M | 1 | Not reported | 5,733 km | 4 | Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus |
| SlovakiaSVK | $343.7M | 2 | Not reported | 4,875 km | 22 | Food preparations: n.e.s. in item no. 2106.10 |
| SloveniaSVN | $313.5M | 4 | Not reported | 4,656 km | 8 | Coffee: not roasted or decaffeinated |
| SwedenSWE | $204.8M | 1 | Not reported | 6,116 km | 8 | Plastics: other articles n.e.s. in chapter 39 |
| PortugalPRT | $103.2M | 1 | Not reported | 4,741 km | 7 | Wood: of eucalyptus (Eucalyptus spp.), in the rough, whether or not stripped of bark or sapwood, or roughly squared, untreated |
| LuxembourgLUX | $94.6M | 1 | Not reported | 5,168 km | 17 | Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 |
| BelarusBLR | $87.0M | 1 | Not reported | 5,565 km | 9 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
Top regional opportunities
The rows below are screened by reported buyer demand, exporter position, and available history. Calculated opportunity is a research signal, not a forecast.
| Rank | Market | Product | Opportunity | Buyer growth | Current share |
|---|---|---|---|---|---|
| 1 | Switzerland, LiechtensteinCHE | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $27.7B | +12.3% | +0.0% |
| 2 | Switzerland, LiechtensteinCHE | HS 710812Metals: gold, non-monetary, unwrought (but not powder) | $17.3B | +12.8% | +0.0% |
| 3 | Switzerland, LiechtensteinCHE | HS 710813Metals: gold, semi-manufactured | $17.2B | +14.3% | +0.0% |
| 4 | GermanyDEU | HS 271121Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $16.4B | +4.2% | +0.0% |
| 5 | GermanyDEU | HS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $8.4B | +3.5% | +0.0% |
| 6 | BelgiumBEL | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $7.0B | +8.9% | +0.0% |
| 7 | GermanyDEU | HS 851762Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $6.0B | +11.4% | +0.0% |
| 8 | FranceFRA | HS 880330Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $5.9B | +6.0% | +0.0% |
| 9 | NetherlandsNLD | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $5.3B | +6.9% | +0.0% |
| 10 | GermanyDEU | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $4.8B | +8.6% | +0.0% |
| 11 | FranceFRA | HS 710812Metals: gold, non-monetary, unwrought (but not powder) | $3.8B | +7.2% | +0.0% |
| 12 | FranceFRA | HS 271012Product description unavailable | $3.6B | +8.1% | +0.0% |
| 13 | FranceFRA | HS 870322Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc | $3.4B | +3.5% | +0.0% |
| 14 | ItalyITA | HS 710812Metals: gold, non-monetary, unwrought (but not powder) | $3.3B | +5.4% | +0.1% |
| 15 | NetherlandsNLD | HS 851762Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $3.2B | +13.3% | +0.0% |
| 16 | FranceFRA | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $3.1B | +6.7% | +0.0% |
| 17 | FranceFRA | HS 851712Telephones for cellular networks or for other wireless networks | $3.0B | +7.2% | +0.0% |
| 18 | United KingdomGBR | HS 851762Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $2.8B | +7.4% | +0.0% |
| 19 | GermanyDEU | HS 850440Electrical static converters | $2.8B | +8.7% | +0.0% |
| 20 | FranceFRA | HS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $2.8B | +2.8% | +0.0% |
Sector opportunities
HS2 groups make it easier to compare broad product families before moving to individual HS6 products.
HS2 30
8 screened products with $113.5B of reported buyer imports.
$49.9BCalculated opportunity · +8.5% average growthHS2 71
14 screened products with $137.7B of reported buyer imports.
$49.4BCalculated opportunity · +7.1% average growthHS2 85
48 screened products with $87.6B of reported buyer imports.
$32.3BCalculated opportunity · +5.8% average growthHS2 84
66 screened products with $67.9B of reported buyer imports.
$30.2BCalculated opportunity · +4.9% average growthHS2 87
42 screened products with $63.4B of reported buyer imports.
$22.7BCalculated opportunity · +5.8% average growthHS2 27
2 screened products with $21.9B of reported buyer imports.
$17.2BCalculated opportunity · +4.2% average growthHS2 88
5 screened products with $16.1B of reported buyer imports.
$6.7BCalculated opportunity · +4.1% average growthHS2 39
21 screened products with $19.7B of reported buyer imports.
$6.4BCalculated opportunity · +4.8% average growthFrequently asked questions
Practical guidance for interpreting regional market and product comparisons.
Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.
It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.
Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.
Data source
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.