T13 · Trade opportunity evidence

New Zealand (NZL) to China (CHN) dog or cat food: put up for retail sale, used in animal feeding (HS6 230910)

A country-to-country view of reported dog or cat food: put up for retail sale, used in animal feeding trade, combining buyer demand, exporter position, market structure, access conditions, and observed lane history.

Exporter New Zealand (NZL)Importer China (CHN)HS6 230910Two-way horizontal tradeCoverage 2002-2024Growing

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3-year buyer projection

$878.2MCalculated from reported demand

Exporter growth

+43.4%Full available history

Suppliers in market

30Latest reported count

Observed history

23 yearsLast year: 2024

Reported observations

What this dog or cat food: put up for retail sale, used in animal feeding lane shows for HS 230910

Core values for New Zealand (NZL) → China (CHN) in HS 230910.

Buyer market

Latest imports$449.6M

Five-year projection$1.4B

Buyer CAGR+29.4%

Latest annual change-6.9%

Exporter position

Latest exports$53.6M

Market share11.9%

Share change-1.9 pp

Best observed share68.4%

Market structure

Reported suppliers30

Concentration index4,929.8

Share gap+56.5 pp

SignalGrowing

Detailed evidence

Complete lane evidence

Reported values, calculated indicators, and country-pair context for this route.

Measure	Value	What it describes
Buyer imports	$449.6M	China (CHN)'s latest reported imports
Exporter exports	$53.6M	New Zealand (NZL)'s exports to China (CHN)
Exporter market share	11.9%	Exporter share of the reported buyer market
Buyer five-year CAGR	+29.4%	Annualized change in buyer imports
Exporter full-history CAGR	+43.4%	Annualized change in exporter exports
Three-year buyer projection	$878.2M	Calculated projection from reported demand
Five-year buyer projection	$1.4B	Calculated projection from reported demand
Average buyer imports	$110.0M	Average reported importer value
Peak buyer imports	$586.9M	Highest reported importer value
Average exporter exports	$17.0M	Average reported lane exports
Peak exporter exports	$76.0M	Highest reported lane exports
Share change	-1.9 pp	Latest one-year change in exporter share
Reported suppliers	30	Supplier countries observed in the latest period
Buyer GDP	$17.7T	Latest buyer-country GDP estimate
Buyer GDP per person	$12.6K	Latest buyer-country GDP per person
Buyer population	1,412,360 thousand	Latest buyer-country population estimate
Buyer investment rate	44.5%	Reported buyer-country investment rate
Buyer secondary education	84.8%	Reported secondary education coverage
Distance	11,041 km	Approximate country-pair distance
Business entry time	8.5 days	Reported days to start a business
Shared legal system	No	Country-pair institutional relationship
Reported FTA	Yes	Reported trade-agreement indicator
WTO member	Yes	Buyer-country WTO membership indicator
Lane volatility	1.6	Variation indicator across observed lane values
Maximum drawdown	99.5%	Largest observed decline from a prior peak
Observed history	23 years	Coverage through 2024

Research reading

Dog or cat food: put up for retail sale, used in animal feeding demand and the New Zealand (NZL) to China (CHN) lane

China (CHN) reported $449.6M of dog or cat food: put up for retail sale, used in animal feeding imports in 2024. New Zealand (NZL) accounted for 11.9% of the observed market and reported $53.6M in exports on this lane.

The latest annual values eased slightly, while the longer available history shows +29.4% buyer growth and +43.4% exporter growth. The page separates reported values from projections and indicators.

Product classification

What does HS 230910 include?

HS 230910 covers Dog or cat food: put up for retail sale, used in animal feeding. This page studies the six-digit Harmonized System classification rather than a company, brand, retail category, or individual shipment.

The classification sits in HS chapter 23 and heading 2309. The recorded trade type is two-way horizontal trade, with a medium price range classification in the available product reference data.

How to interpret this page

Compare demand, position, and history together

This HS 230910 trade opportunity page brings together the buyer market in China (CHN), the exporter position of New Zealand (NZL), and the observed conditions of their trade lane. A large buyer market does not by itself show that every exporter has equal access, and a positive growth rate does not remove the need to examine volatility and historical coverage.

Use the reported imports and exports to understand scale, market share to understand position, projections to understand the calculated forward view, and lane history to understand how much evidence supports the comparison.

Frequently asked questions

Questions about New Zealand (NZL) to China (CHN) dog or cat food: put up for retail sale, used in animal feeding trade

What is the HS code for this product?

This page covers HS 230910, the six-digit product classification shown in the trade records.

How large is the China (CHN) market?

The page reports the latest buyer imports, historical averages, peaks, growth, and calculated projections for dog or cat food: put up for retail sale, used in animal feeding.

How strong is New Zealand (NZL) in this market?

Exporter performance is shown through lane exports, market share, share change, growth, and the number of reported suppliers.

What should be checked before entering this market?

Review market scale, competition, access indicators, volatility, drawdown, and the available history together rather than relying on one signal.

Definitions and coverage

How to read this page

Reported values

Trade values describe reported merchandise trade for the stated HS6 classification. They are not company-level sales or shipment records.

Calculated indicators

Growth, projections, concentration, volatility, and share-gap figures are calculated from the reported observations and should be interpreted with their coverage period.

Coverage

This sample covers 23 observed years through 2024. Missing values are shown as not reported rather than estimated.

Explore the classification

Compare this product across markets and routes

Use the trade data and methodology pages to study other exporters, importers, and HS6 products.