Largest market shown
Not reported
$3.9B of latest reported imports and $2.9B of calculated three-year opportunity.
Importer opportunity guide
New Zealand import opportunities
where to source next
Explore New Zealand's import market by product, supplier concentration, demand growth, and sourcing gaps. Use reported market size and calculated indicators to decide where deeper supplier research may be useful.
Latest imports$44.0B2024 reported value
Import CAGR-2.0%Three-year reported change
GDP$260.2BLatest reported value
GDP per capita$49.2KLatest reported value
Trade openness36.8%Reported share of GDP
New Zealand import opportunities
What makes this an attractive import market?
Compare market size and growth with supplier concentration. A large market may still need product, quality, tariff, logistics, and buyer validation.
Current import base
$44.0B in imports
New Zealand recorded $44.0B in imports in 2024, with a three-year change of -2.0%.
How to use the guide
Compare demand with supply
Start with the highest-value products, then review supplier concentration and market conditions before choosing a sourcing route.
Import market overview
Find products where demand and sourcing options meet
This page separates reported import observations from calculated indicators so market size is not mistaken for a guaranteed sourcing opportunity.
New Zealand imports products from suppliers across major trade regions. The current profile reports $44.0B of imports in 2024, while the opportunity view highlights product and supplier combinations where market demand and supply context may justify further research.
Use the opportunity table to compare product market size, demand growth, supplier counts, concentration, and projected imports. High concentration can indicate reliance on a small supplier base; it can also reflect specialized products that require careful validation.
Top import opportunities
Products and supplier context to review
The top 50 screened products are ranked by calculated three-year opportunity. Reported market values and calculated indicators are labeled separately.
| Rank | Product | Market size | Demand growth | Suppliers | Concentration | Top supplier | Projected imports |
|---|---|---|---|---|---|---|---|
| 1 | HS 271019Product description unavailable | $3.9BLatest imports | +12.2% | 61 | 3641 | KORDeclining | $5.5B |
| 2 | HS 870340Vehicles: with both spark-ignition internal combustion piston engine and electric motor for propulsion, incapable of being charged by plugging to external source of electric power | $861.1MLatest imports | +28.0% | 25 | 5390 | JPNDeclining | $1.7B |
| 3 | HS 880240Aeroplanes and other aircraft: of an unladen weight exceeding 15,000kg | $1.0BLatest imports | +6.4% | 7 | 8195 | USASlowing | $1.2B |
| 4 | HS 271012Product description unavailable | $1.7BLatest imports | +12.3% | 31 | 3707 | KORGrowing | $2.4B |
| 5 | HS 851712Telephones for cellular networks or for other wireless networks | $696.2MLatest imports | +8.5% | 57 | 5512 | CHNStable | $889.8M |
| 6 | HS 870421Vehicles: compression-ignition internal combustion piston engine (diesel or semi-diesel), for transport of goods, (of a gvw not exceeding 5 tonnes), n.e.c. in item no 8704.1 | $602.7MLatest imports | +6.6% | 23 | 5300 | THADeclining | $729.4M |
| 7 | HS 841112Turbo-jets: of a thrust exceeding 25kN | $511.9MLatest imports | +11.3% | 8 | 5673 | GBRDeclining | $706.1M |
| 8 | HS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $489.4MLatest imports | +6.5% | 66 | 7247 | CHNDeclining | $591.6M |
| 9 | HS 841191Turbines: parts of turbo-jets and turbo-propellers | $801.6MLatest imports | +10.0% | 38 | 1964 | USADeclining | $1.1B |
| 10 | HS 870323Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc | $652.8MLatest imports | +0.1% | 33 | 3345 | JPNDeclining | $655.4M |
| 11 | HS 230660Oil-cake and other solid residues: whether or not ground or in the form of pellets, resulting from the extraction of palm nuts or kernels oils | $304.5MLatest imports | +47.2% | 3 | 4950 | IDNStable | $594.7M |
| 12 | HS 281820Aluminium oxide: other than artificial corundum | $248.6MLatest imports | +2.3% | 15 | 9969 | AUSDeclining | $266.3M |
| 13 | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $675.5MLatest imports | +4.8% | 76 | 1499 | AUSDeclining | $776.8M |
| 14 | HS 870380Vehicles: with only electric motor for propulsion | $215.7MLatest imports | +26.7% | 22 | 2780 | CHNDeclining | $421.2M |
| 15 | HS 100199Cereals: wheat and meslin, other than durum wheat, other than seed | $154.5MLatest imports | +6.3% | 2 | 10000 | AUSDeclining | $185.7M |
| 16 | HS 382499Chemical products, mixtures and preparations: n.e.c. heading 3824 | $141.6MLatest imports | +29.8% | 58 | 4572 | CHNDeclining | $276.6M |
| 17 | HS 851762Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $449.7MLatest imports | +7.3% | 81 | 1596 | CHNGrowing | $556.0M |
| 18 | HS 950300Tricycles, scooters, pedal cars and similar wheeled toys: dolls' carriages: dolls: other toys: reduced-size (scale) models and similar recreational models, working or not: puzzles of all kinds | $177.1MLatest imports | +4.9% | 89 | 6067 | CHNDeclining | $204.6M |
| 19 | HS 850760Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) | $136.7MLatest imports | +17.8% | 50 | 4847 | CHNDeclining | $223.2M |
| 20 | HS 901890Medical, surgical or dental instruments and appliances: n.e.c. in heading no. 9018 | $296.1MLatest imports | +7.8% | 85 | 2448 | AUSDeclining | $371.3M |
| 21 | HS 270119Coal: (other than anthracite and bituminous), whether or not pulverised but not agglomerated | $74.8MLatest imports | +41.6% | 1 | 10000 | IDNDeclining | $146.1M |
| 22 | HS 210690Food preparations: n.e.s. in item no. 2106.10 | $425.1MLatest imports | +7.5% | 87 | 1741 | SGPDeclining | $527.8M |
| 23 | HS 870333Vehicles: compression-ignition internal combustion piston engine (diesel or semi-diesel), cylinder capacity exceeding 2500cc | $252.8MLatest imports | +6.1% | 22 | 3248 | THAStable | $302.0M |
| 24 | HS 310210Fertilizers, mineral or chemical: nitrogenous, urea, whether or not in aqueous solution | $171.3MLatest imports | +10.4% | 27 | 4242 | SAUStable | $230.5M |
| 25 | HS 870332Vehicles: compression-ignition internal combustion piston engine (diesel or semi-diesel), cylinder capacity exceeding 1500cc but not exceeding 2500cc | $249.5MLatest imports | +5.1% | 25 | 2629 | THADeclining | $289.7M |
| 26 | HS 230330Brewing or distilling dregs and waste: whether or not in the form of pellets | $115.2MLatest imports | +55.9% | 7 | 4374 | USADeclining | $225.1M |
| 27 | HS 880330Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $218.6MLatest imports | +2.6% | 70 | 3081 | USADeclining | $236.1M |
| 28 | HS 330499Cosmetic and toilet preparations: n.e.c. in heading no. 3304, for the care of the skin (excluding medicaments, including sunscreen or sun tan preparations) | $205.6MLatest imports | +7.0% | 81 | 2671 | AUSDeclining | $252.1M |
| 29 | HS 230400Oil-cake and other solid residues: whether or not ground or in the form of pellets, resulting from the extraction of soya-bean oil | $114.5MLatest imports | +7.9% | 7 | 6332 | ARGDeclining | $143.7M |
| 30 | HS 230910Dog or cat food: put up for retail sale, used in animal feeding | $185.3MLatest imports | +6.9% | 31 | 2746 | AUSDeclining | $226.2M |
| 31 | HS 880230Aeroplanes and other aircraft: of an unladen weight exceeding 2000kg but not exceeding 15,000kg | $110.5MLatest imports | +0.7% | 4 | 8142 | USADeclining | $112.9M |
| 32 | HS 847930Machinery and mechanical appliances: presses for the manufacture of particle or fibre building board of wood or other ligneous materials and other machinery for treating wood or cork | $59.6MLatest imports | +25.0% | 11 | 7615 | DEUSlowing | $116.3M |
| 33 | HS 940161Seats: with wooden frames, upholstered, (excluding medical, surgical, dental, veterinary or barber furniture) | $88.7MLatest imports | +10.1% | 48 | 6918 | CHNDeclining | $118.5M |
| 34 | HS 170211Sugars: lactose and lactose syrup, containing by weight 99% or more lactose, expressed as anhydrous lactose, calculated on the dry matter | $95.1MLatest imports | +21.8% | 14 | 4018 | USADeclining | $171.7M |
| 35 | HS 870322Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc | $214.9MLatest imports | +2.3% | 26 | 2187 | JPNDeclining | $230.3M |
| 36 | HS 190590Food preparations: bakers' wares n.e.c. in heading no. 1605, whether or not containing cocoa: communion wafers, empty cachets suitable for pharmaceutical use, sealing wafers, rice papers and similar products | $141.9MLatest imports | +9.8% | 71 | 2595 | AUSDeclining | $188.0M |
| 37 | HS 392690Plastics: other articles n.e.s. in chapter 39 | $190.5MLatest imports | +5.7% | 106 | 2051 | CHNDeclining | $224.9M |
| 38 | HS 310530Fertilizers, mineral or chemical: diammonium hydrogenorthophosphate (diammonium phosphate) | $111.5MLatest imports | +2.1% | 12 | 6066 | CHNSlowing | $118.6M |
| 39 | HS 854140Electrical apparatus: photosensitive, including photovoltaic cells, whether or not assembled in modules or made up into panels, light emitting diodes | $73.6MLatest imports | +10.3% | 52 | 8134 | CHNDeclining | $98.9M |
| 40 | HS 854449Insulated electric conductors: for a voltage not exceeding 80 volts, not fitted with connectors | $120.3MLatest imports | +8.1% | 64 | 3651 | CHNDeclining | $152.0M |
| 41 | HS 847150Digital processing units: other than those of subheadings 8471.41 or 8471.49, whether or not containing in the same housing one or two of the following types of unit: storage units, input units or output units | $227.0MLatest imports | +4.2% | 43 | 1852 | SGPDeclining | $256.8M |
| 42 | HS 271112Petroleum gases and other gaseous hydrocarbons: liquefied, propane | $42.1MLatest imports | +32.8% | 6 | 9953 | AUSDeclining | $82.3M |
| 43 | HS 870360Vehicles: with both spark-ignition internal combustion reciprocating piston engine and electric motor for propulsion, capable of being charged by plugging to external source of electric power | $114.4MLatest imports | +28.0% | 21 | 1765 | JPNDeclining | $223.4M |
| 44 | HS 180690Chocolate and other food preparations containing cocoa: n.e.c. in chapter 18 | $101.3MLatest imports | +8.2% | 69 | 3952 | AUSDeclining | $128.3M |
| 45 | HS 871610Trailers and semi-trailers: of the caravan type, for housing or camping | $79.1MLatest imports | +14.0% | 17 | 5178 | AUSDeclining | $117.2M |
| 46 | HS 151419Vegetable oils: low erucic acid rape or colza oil and its fractions, other than crude, but not chemically modified | $73.0MLatest imports | +14.0% | 13 | 5662 | AUSSlowing | $108.2M |
| 47 | HS 401110Rubber: new pneumatic tyres, of a kind used on motor cars (including station wagons and racing cars) | $139.2MLatest imports | +6.1% | 46 | 2360 | CHNDeclining | $166.4M |
| 48 | HS 940320Furniture: metal, other than for office use | $79.2MLatest imports | +9.0% | 67 | 5239 | CHNDeclining | $102.7M |
| 49 | HS 910121Wrist-watches: (not electrically operated), automatic winding, whether or not incorporating a stop-watch facility, case of precious metal or of metal clad with precious metal | $43.6MLatest imports | +24.3% | 23 | 7155 | CHEDeclining | $83.7M |
| 50 | HS 850239Electric generating sets: (excluding those with spark-ignition or compression-ignition internal combustion piston engines), other than wind powered | $54.5MLatest imports | +11.2% | 18 | 8547 | ISRDeclining | $74.9M |
Showing the five highest-ranked products on mobile. View the complete import opportunity data.
Product sectors
Which sectors carry the most demand?
HS2 sectors group the screened products into broader families for an easier first comparison.
| Sector | Products | Market size | Opportunity | Average growth |
|---|---|---|---|---|
| HS2 sector 00HS2 00 | 2 | $5.6B | $3.9B | +12.2% |
| VehiclesHS2 87 | 9 | $3.2B | $2.8B | +13.0% |
| MachineryHS2 84 | 5 | $2.1B | $1.6B | +11.4% |
| AircraftHS2 88 | 3 | $1.4B | $1.3B | +3.3% |
| Electrical equipmentHS2 85 | 6 | $1.5B | $1.2B | +10.5% |
| Food industry residuesHS2 23 | 4 | $719.5M | $672.3M | +29.5% |
| Inorganic chemicalsHS2 28 | 1 | $248.6M | $265.9M | +2.3% |
| Pharmaceutical productsHS2 30 | 1 | $675.5M | $264.0M | +4.8% |
| Mineral fuelsHS2 27 | 2 | $116.9M | $228.2M | +37.2% |
| FertilizersHS2 31 | 2 | $282.8M | $226.1M | +6.2% |
| CerealsHS2 10 | 1 | $154.5M | $185.7M | +6.3% |
| Chemical productsHS2 38 | 1 | $141.6M | $183.3M | +29.8% |
Supply gaps
Where supplier concentration deserves attention
The concentration index helps identify products where reported imports rely more heavily on a smaller supplier base. It is a screening signal, not a recommendation by itself.
| Product | Market size | Suppliers | Concentration | Top supplier | Share gap |
|---|---|---|---|---|---|
| HS 270119Coal: (other than anthracite and bituminous), whether or not pulverised but not agglomerated | $74.8M | 1 | 10000 | IDN | 100.0% |
| HS 100199Cereals: wheat and meslin, other than durum wheat, other than seed | $154.5M | 2 | 10000 | AUS | 100.0% |
| HS 281820Aluminium oxide: other than artificial corundum | $248.6M | 15 | 9969 | AUS | 99.8% |
| HS 271112Petroleum gases and other gaseous hydrocarbons: liquefied, propane | $42.1M | 6 | 9953 | AUS | 99.8% |
| HS 850239Electric generating sets: (excluding those with spark-ignition or compression-ignition internal combustion piston engines), other than wind powered | $54.5M | 18 | 8547 | ISR | 92.3% |
| HS 880240Aeroplanes and other aircraft: of an unladen weight exceeding 15,000kg | $1.0B | 7 | 8195 | USA | 90.3% |
| HS 880230Aeroplanes and other aircraft: of an unladen weight exceeding 2000kg but not exceeding 15,000kg | $110.5M | 4 | 8142 | USA | 89.8% |
| HS 854140Electrical apparatus: photosensitive, including photovoltaic cells, whether or not assembled in modules or made up into panels, light emitting diodes | $73.6M | 52 | 8134 | CHN | 90.1% |
Supplier landscape
Which supplier markets appear most often?
These supplier names come from the leading peer signal in the screened opportunity rows and should be validated at product level.
KOR
Republic of Korea
2 screened products
$3.9BCalculated opportunity across these rowsCHN
China
14 screened products
$2.6BCalculated opportunity across these rowsUSA
USA, Puerto Rico and US Virgin Islands
6 screened products
$2.0BCalculated opportunity across these rowsJPN
Japan
4 screened products
$1.8BCalculated opportunity across these rowsAUS
Australia
11 screened products
$1.5BCalculated opportunity across these rowsTHA
Thailand
3 screened products
$802.2MCalculated opportunity across these rowsGBR
United Kingdom
1 screened products
$513.7MCalculated opportunity across these rowsIDN
Indonesia
2 screened products
$479.7MCalculated opportunity across these rowsFrequently asked questions
Using the New Zealand import opportunity index
Definitions and practical guidance for interpreting market size, growth, suppliers, and concentration.
What are the import opportunities?
They are product and supplier combinations in New Zealand's screened import market with substantial reported demand and calculated opportunity indicators. They are research priorities, not guaranteed savings or supply contracts.
What does supplier concentration mean?
The concentration index indicates how much reported imports rely on a smaller supplier base. A high value can suggest supply dependence, but it can also reflect specialized products or limited reporting.
How should sourcing teams use this page?
Start with products that fit your specification and volume needs, then validate suppliers, tariffs, standards, logistics, pricing, and continuity for New Zealand.
Data source
OECD trade statistics with CEPII context
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.