T3 · Product exporter position

Turkey exports of Tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state (HS 480300)

See where Turkey stands in tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state: export scale, destination breadth, market position, growth, and reported trade history.

Exporter TURHS6 480300Latest year 2024Rapid growth

Latest exports

$595.9MLatest observed lane total

Destination markets

140Reported active markets

Three-year growth

+23.6%Annualized change

Destination HHI

1,236Destination concentration

Weighted share

36.5%Reported market position

Exporter evidence

How strong is Turkey in Tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state?

Reported exporter totals and calculated indicators for HS 480300. Values retain their observed coverage period.

Exporter scale

Latest exports$595.9M
Current 2024 exports$595.2M
Three-year average$552.8M
Historical peak$798.4M

Market position

Active destinations140
Destination HHI1,236
Weighted share36.5%
Share change+1 pp

Competitiveness

Three-year growth+23.6%
Volatility1.4
Maximum drawdown88.3%
TrendRapid growth
MeasureValueWhat it describes
ExporterTurkeyCountry represented by this profile
Latest observed exports$595.9MSum of latest observed destination-lane values
Current 2024 exports$595.2MCommon-year comparison where reported
Three-year growth+23.6%Annualized change in exporter totals
Five-year growth+13.7%Annualized change in exporter totals
Leading destinationGBRDestination with the largest observed export value
Leading destination share29.4%Share of observed exporter totals
Destination concentration1,236HHI across destination markets
Weighted share change+1 ppValue-weighted latest change in market share
Limited-history lanes11.9%Share of lanes with shorter history

Destination markets

Where does Turkey sell tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state?

Leading destination observations ranked by reported export value, with market position and access context.

DestinationLatest exportsMarket shareGrowthAccessSignal
United Kingdom$175.4M33.4%+33.6%FTA reportedAccelerating
USA, Puerto Rico and US Virgin Islands$61.4M10.2%+52.2%0% tariffAccelerating
Greece$55.2M45.8%+20.4%FTA reportedAccelerating
Iraq$43.4M76.8%+6.1%Not reportedGrowing
Romania$39.9M55.7%+80.2%0.2% tariffAccelerating
Israel$23.7M36.6%-22.1%FTA reportedGrowing
Bulgaria$21.9M41.1%+18.9%FTA reportedAccelerating
Canada$21.4M10.2%+473.8%0.1% tariffAccelerating
Ukraine$17.3M47.5%+42.3%0.1% tariffAccelerating
Morocco$14.8M61.7%+91.8%FTA reportedGrowing
Croatia$13.0M19.3%+230.7%FTA reportedAccelerating

Destination

United Kingdom

Latest exports
$175.4M
Market share
33.4%
Growth
+33.6%
Access
FTA reported
Signal
Accelerating

Destination

USA, Puerto Rico and US Virgin Islands

Latest exports
$61.4M
Market share
10.2%
Growth
+52.2%
Access
0% tariff
Signal
Accelerating

Destination

Greece

Latest exports
$55.2M
Market share
45.8%
Growth
+20.4%
Access
FTA reported
Signal
Accelerating

Destination

Iraq

Latest exports
$43.4M
Market share
76.8%
Growth
+6.1%
Access
Not reported
Signal
Growing

Destination

Romania

Latest exports
$39.9M
Market share
55.7%
Growth
+80.2%
Access
0.2% tariff
Signal
Accelerating

Destination

Israel

Latest exports
$23.7M
Market share
36.6%
Growth
-22.1%
Access
FTA reported
Signal
Growing

Destination

Bulgaria

Latest exports
$21.9M
Market share
41.1%
Growth
+18.9%
Access
FTA reported
Signal
Accelerating

Destination

Canada

Latest exports
$21.4M
Market share
10.2%
Growth
+473.8%
Access
0.1% tariff
Signal
Accelerating

Destination

Ukraine

Latest exports
$17.3M
Market share
47.5%
Growth
+42.3%
Access
0.1% tariff
Signal
Accelerating

Destination

Morocco

Latest exports
$14.8M
Market share
61.7%
Growth
+91.8%
Access
FTA reported
Signal
Growing

Destination

Croatia

Latest exports
$13.0M
Market share
19.3%
Growth
+230.7%
Access
FTA reported
Signal
Accelerating

Price intelligence

How does Turkey's price position vary?

Price comparisons are shown where market-level unit-value observations are available. They describe reported trade values and quantities, not quoted selling prices.

Highest reported price

Not reported: $46.0K / ton.

Lowest reported price

Thailand: $142.9 / ton.

Median price

$1.4K / ton across reported markets.

Export trend

Reported export history

Annual observations for Turkey and HS 480300 where available.

YearExportsYear-on-year changeActive destinations
2010$70.2M+8.1%83
2011$112.0M+59.5%90
2012$164.7M+47%109
2013$203.1M+23.4%117
2014$182.1M-10.4%124
2015$183.4M+0.7%124
2016$256.7M+40%131
2017$303.6M+18.3%130
2018$350.4M+15.4%134
2019$313.3M-10.6%140
2020$265.9M-15.1%144
2021$315.3M+18.6%142
2022$552.1M+75.1%146
2023$511.1M-7.4%144
2024$595.2M+16.4%140

Exporter context

Turkey economy and trade network

The exporter profile adds country-level trade and structural context to the selected product position. These indicators describe the country overall and are not limited to HS 480300.

Turkey has reported exports of $266.5B and a trade balance of -$53.8B in 2024.

Available structural indicators include 37.9% trade openness, 27.5% investment, and 270 active trade partners.

Reported values

Export totals and destination values describe reported merchandise trade for the stated exporter, HS6 classification, and available year.

Calculated indicators

Growth, concentration, weighted share, volatility, drawdown, and price comparisons are calculated from reported observations.

Coverage

Missing values remain “Not reported”. Country-level indicators are presented separately from product-level observations.

Frequently asked questions

Questions about Turkey tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state exports

Quick answers based on the figures and coverage shown on this page.

How strong is this exporter?

Use latest exports, destination breadth, growth, concentration, and weighted share together rather than relying on one measure.

Which markets are most important?

The destination table ranks reported markets by the latest observed export value.

Does the price section show quotes?

No. It summarizes reported trade value and quantity observations converted to unit values.

What should be checked next?

Compare this exporter with buyer markets, corridors, and the product overview before making a commercial decision.