Destination
France
- Latest exports
- $81.1M
- Market share
- 37.7%
- Growth
- +30.3%
- Access
- FTA reported
- Signal
- Growing
T3 · Product exporter position
Italy exports of Tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state (HS 480300)
See where Italy stands in tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state: export scale, destination breadth, market position, growth, and reported trade history.
Latest exports
$538.2MLatest observed lane totalDestination markets
122Reported active marketsThree-year growth
+4.2%Annualized changeDestination HHI
853Destination concentrationWeighted share
28.9%Reported market positionExporter evidence
How strong is Italy in Tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state?
Reported exporter totals and calculated indicators for HS 480300. Values retain their observed coverage period.
Exporter scale
Latest exports$538.2M
Current 2024 exports$537.6M
Three-year average$538.7M
Historical peak$832.5M
Market position
Active destinations122
Destination HHI853
Weighted share28.9%
Share change+0.2 pp
Competitiveness
Three-year growth+4.2%
Volatility0.7
Maximum drawdown67%
TrendGrowing
| Measure | Value | What it describes |
|---|---|---|
| Exporter | Italy | Country represented by this profile |
| Latest observed exports | $538.2M | Sum of latest observed destination-lane values |
| Current 2024 exports | $537.6M | Common-year comparison where reported |
| Three-year growth | +4.2% | Annualized change in exporter totals |
| Five-year growth | +5% | Annualized change in exporter totals |
| Leading destination | FRA | Destination with the largest observed export value |
| Leading destination share | 15.1% | Share of observed exporter totals |
| Destination concentration | 853 | HHI across destination markets |
| Weighted share change | +0.2 pp | Value-weighted latest change in market share |
| Limited-history lanes | 14.4% | Share of lanes with shorter history |
Destination markets
Where does Italy sell tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state?
Leading destination observations ranked by reported export value, with market position and access context.
| Destination | Latest exports | Market share | Growth | Access | Signal |
|---|---|---|---|---|---|
| France | $81.1M | 37.7% | +30.3% | FTA reported | Growing |
| Germany | $74.5M | 23.8% | +27.6% | FTA reported | Growing |
| Poland | $61.8M | 22.1% | +36.9% | FTA reported | Accelerating |
| United Kingdom | $48.0M | 9.1% | -7.8% | FTA reported | Growing |
| Spain | $43.3M | 38.6% | +8.8% | FTA reported | Stable |
| Netherlands | $35.2M | 44% | +11% | FTA reported | Growing |
| Croatia | $32.5M | 48.3% | +7.5% | FTA reported | Growing |
| Belgium | $24.0M | 33.8% | +30.7% | FTA reported | Growing |
| Hungary | $23.2M | 48% | -11% | FTA reported | Growing |
| USA, Puerto Rico and US Virgin Islands | $22.8M | 3.8% | -21.3% | 0% tariff | Growing |
| Austria | $15.0M | 36.5% | +53.3% | FTA reported | Growing |
Destination
Germany
- Latest exports
- $74.5M
- Market share
- 23.8%
- Growth
- +27.6%
- Access
- FTA reported
- Signal
- Growing
Destination
Poland
- Latest exports
- $61.8M
- Market share
- 22.1%
- Growth
- +36.9%
- Access
- FTA reported
- Signal
- Accelerating
Destination
United Kingdom
- Latest exports
- $48.0M
- Market share
- 9.1%
- Growth
- -7.8%
- Access
- FTA reported
- Signal
- Growing
Destination
Spain
- Latest exports
- $43.3M
- Market share
- 38.6%
- Growth
- +8.8%
- Access
- FTA reported
- Signal
- Stable
Destination
Netherlands
- Latest exports
- $35.2M
- Market share
- 44%
- Growth
- +11%
- Access
- FTA reported
- Signal
- Growing
Destination
Croatia
- Latest exports
- $32.5M
- Market share
- 48.3%
- Growth
- +7.5%
- Access
- FTA reported
- Signal
- Growing
Destination
Belgium
- Latest exports
- $24.0M
- Market share
- 33.8%
- Growth
- +30.7%
- Access
- FTA reported
- Signal
- Growing
Destination
Hungary
- Latest exports
- $23.2M
- Market share
- 48%
- Growth
- -11%
- Access
- FTA reported
- Signal
- Growing
Destination
USA, Puerto Rico and US Virgin Islands
- Latest exports
- $22.8M
- Market share
- 3.8%
- Growth
- -21.3%
- Access
- 0% tariff
- Signal
- Growing
Destination
Austria
- Latest exports
- $15.0M
- Market share
- 36.5%
- Growth
- +53.3%
- Access
- FTA reported
- Signal
- Growing
Price intelligence
How does Italy's price position vary?
Price comparisons are shown where market-level unit-value observations are available. They describe reported trade values and quantities, not quoted selling prices.
Highest reported price
Brunei: $528.0K / ton.
Lowest reported price
El Salvador: $84.8 / ton.
Median price
$1.8K / ton across reported markets.
Export trend
Reported export history
Annual observations for Italy and HS 480300 where available.
| Year | Exports | Year-on-year change | Active destinations |
|---|---|---|---|
| 2010 | $357.2M | +19.8% | 110 |
| 2011 | $395.4M | +10.7% | 117 |
| 2012 | $372.9M | -5.7% | 123 |
| 2013 | $424.0M | +13.7% | 125 |
| 2014 | $449.7M | +6.1% | 126 |
| 2015 | $378.9M | -15.7% | 120 |
| 2016 | $361.4M | -4.6% | 128 |
| 2017 | $361.7M | +0.1% | 126 |
| 2018 | $477.6M | +32.1% | 131 |
| 2019 | $422.1M | -11.6% | 127 |
| 2020 | $467.9M | +10.9% | 121 |
| 2021 | $475.5M | +1.6% | 120 |
| 2022 | $573.5M | +20.6% | 122 |
| 2023 | $505.0M | -12% | 119 |
| 2024 | $537.6M | +6.5% | 122 |
Exporter context
Italy economy and trade network
The exporter profile adds country-level trade and structural context to the selected product position. These indicators describe the country overall and are not limited to HS 480300.
Italy has reported exports of $654.3B and a trade balance of $59.2B in 2024.
Available structural indicators include 59.5% trade openness, 21.3% investment, and 270 active trade partners.
Reported values
Export totals and destination values describe reported merchandise trade for the stated exporter, HS6 classification, and available year.
Calculated indicators
Growth, concentration, weighted share, volatility, drawdown, and price comparisons are calculated from reported observations.
Coverage
Missing values remain “Not reported”. Country-level indicators are presented separately from product-level observations.
Frequently asked questions
Questions about Italy tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state exports
Quick answers based on the figures and coverage shown on this page.
How strong is this exporter?+
Use latest exports, destination breadth, growth, concentration, and weighted share together rather than relying on one measure.
Which markets are most important?+
The destination table ranks reported markets by the latest observed export value.
Does the price section show quotes?+
No. It summarizes reported trade value and quantity observations converted to unit values.
What should be checked next?+
Compare this exporter with buyer markets, corridors, and the product overview before making a commercial decision.