T3 · Product exporter position

Indonesia exports of Tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state (HS 480300)

See where Indonesia stands in tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state: export scale, destination breadth, market position, growth, and reported trade history.

Exporter IDNHS6 480300Latest year 2024Growing

Latest exports

$727.2MLatest observed lane total

Destination markets

104Reported active markets

Three-year growth

+7.4%Annualized change

Destination HHI

725Destination concentration

Weighted share

41%Reported market position

Exporter evidence

How strong is Indonesia in Tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state?

Reported exporter totals and calculated indicators for HS 480300. Values retain their observed coverage period.

Exporter scale

Latest exports$727.2M
Current 2024 exports$723.3M
Three-year average$778.7M
Historical peak$1.2B

Market position

Active destinations104
Destination HHI725
Weighted share41%
Share change-4.5 pp

Competitiveness

Three-year growth+7.4%
Volatility1.1
Maximum drawdown82.2%
TrendGrowing
MeasureValueWhat it describes
ExporterIndonesiaCountry represented by this profile
Latest observed exports$727.2MSum of latest observed destination-lane values
Current 2024 exports$723.3MCommon-year comparison where reported
Three-year growth+7.4%Annualized change in exporter totals
Five-year growth-1%Annualized change in exporter totals
Leading destinationUSADestination with the largest observed export value
Leading destination share19.3%Share of observed exporter totals
Destination concentration725HHI across destination markets
Weighted share change-4.5 ppValue-weighted latest change in market share
Limited-history lanes27.6%Share of lanes with shorter history

Destination markets

Where does Indonesia sell tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state?

Leading destination observations ranked by reported export value, with market position and access context.

DestinationLatest exportsMarket shareGrowthAccessSignal
USA, Puerto Rico and US Virgin Islands$140.4M23.4%+29.7%0% tariffAccelerating
Republic of Korea$76.6M49.3%-5.1%FTA reportedGrowing
Philippines$46.9M62.8%+1.9%FTA reportedGrowing
Taiwan$45.9M70.5%-4.9%Not reportedGrowing
Viet Nam$38.3M74%+19.1%FTA reportedGrowing
Poland$33.8M12.1%+38.3%0.1% tariffAccelerating
Australia$30.7M25%-13.1%FTA reportedGrowing
New Zealand$30.2M92.5%+1.6%FTA reportedGrowing
Malaysia$28.3M28.8%-15.1%FTA reportedGrowing
Thailand$27.3M54.9%-0.7%FTA reportedGrowing
China$24.0M66.2%+22.6%FTA reportedAccelerating
United Arab Emirates$17.6M44.2%+78%0.1% tariffGrowing
South Africa$17.1M79.2%+50%0.1% tariffGrowing
Dominican Republic$16.2M43.5%+77.1%0.1% tariffGrowing
India$13.4M53.2%+62.5%FTA reportedAccelerating

Destination

USA, Puerto Rico and US Virgin Islands

Latest exports
$140.4M
Market share
23.4%
Growth
+29.7%
Access
0% tariff
Signal
Accelerating

Destination

Republic of Korea

Latest exports
$76.6M
Market share
49.3%
Growth
-5.1%
Access
FTA reported
Signal
Growing

Destination

Philippines

Latest exports
$46.9M
Market share
62.8%
Growth
+1.9%
Access
FTA reported
Signal
Growing

Destination

Taiwan

Latest exports
$45.9M
Market share
70.5%
Growth
-4.9%
Access
Not reported
Signal
Growing

Destination

Viet Nam

Latest exports
$38.3M
Market share
74%
Growth
+19.1%
Access
FTA reported
Signal
Growing

Destination

Poland

Latest exports
$33.8M
Market share
12.1%
Growth
+38.3%
Access
0.1% tariff
Signal
Accelerating

Destination

Australia

Latest exports
$30.7M
Market share
25%
Growth
-13.1%
Access
FTA reported
Signal
Growing

Destination

New Zealand

Latest exports
$30.2M
Market share
92.5%
Growth
+1.6%
Access
FTA reported
Signal
Growing

Destination

Malaysia

Latest exports
$28.3M
Market share
28.8%
Growth
-15.1%
Access
FTA reported
Signal
Growing

Destination

Thailand

Latest exports
$27.3M
Market share
54.9%
Growth
-0.7%
Access
FTA reported
Signal
Growing

Destination

China

Latest exports
$24.0M
Market share
66.2%
Growth
+22.6%
Access
FTA reported
Signal
Accelerating

Destination

United Arab Emirates

Latest exports
$17.6M
Market share
44.2%
Growth
+78%
Access
0.1% tariff
Signal
Growing

Destination

South Africa

Latest exports
$17.1M
Market share
79.2%
Growth
+50%
Access
0.1% tariff
Signal
Growing

Destination

Dominican Republic

Latest exports
$16.2M
Market share
43.5%
Growth
+77.1%
Access
0.1% tariff
Signal
Growing

Destination

India

Latest exports
$13.4M
Market share
53.2%
Growth
+62.5%
Access
FTA reported
Signal
Accelerating

Price intelligence

How does Indonesia's price position vary?

Price comparisons are shown where market-level unit-value observations are available. They describe reported trade values and quantities, not quoted selling prices.

Highest reported price

Norway: $95.0K / ton.

Lowest reported price

Liberia: $78.6 / ton.

Median price

$1.2K / ton across reported markets.

Export trend

Reported export history

Annual observations for Indonesia and HS 480300 where available.

YearExportsYear-on-year changeActive destinations
2010$282.0M+50%96
2011$321.8M+14.1%99
2012$314.8M-2.2%96
2013$346.2M+10%91
2014$344.8M-0.4%100
2015$418.3M+21.3%93
2016$490.7M+17.3%95
2017$505.5M+3%102
2018$599.7M+18.6%96
2019$759.6M+26.7%105
2020$758.6M-0.1%115
2021$583.2M-23.1%96
2022$772.1M+32.4%97
2023$840.7M+8.9%110
2024$723.3M-14%104

Exporter context

Indonesia economy and trade network

The exporter profile adds country-level trade and structural context to the selected product position. These indicators describe the country overall and are not limited to HS 480300.

Indonesia has reported exports of $277.9B and a trade balance of $49.8B in 2024.

Available structural indicators include 30.7% trade openness, 30.1% investment, and 1,080 active trade partners.

Reported values

Export totals and destination values describe reported merchandise trade for the stated exporter, HS6 classification, and available year.

Calculated indicators

Growth, concentration, weighted share, volatility, drawdown, and price comparisons are calculated from reported observations.

Coverage

Missing values remain “Not reported”. Country-level indicators are presented separately from product-level observations.

Frequently asked questions

Questions about Indonesia tissue, towel, napkin stock or similar: for household or sanitary use, cellulose, wadding webs of cellulose fibres, in rolls exceeding 36cm in width or rectangular sheets with one side more than 36cm in unfolded state exports

Quick answers based on the figures and coverage shown on this page.

How strong is this exporter?

Use latest exports, destination breadth, growth, concentration, and weighted share together rather than relying on one measure.

Which markets are most important?

The destination table ranks reported markets by the latest observed export value.

Does the price section show quotes?

No. It summarizes reported trade value and quantity observations converted to unit values.

What should be checked next?

Compare this exporter with buyer markets, corridors, and the product overview before making a commercial decision.