T3 · Product exporter position

United Kingdom exports of Perfumery, cosmetic or toilet preparations: personal deodorants and antiperspirants (HS 330720)

See where United Kingdom stands in perfumery, cosmetic or toilet preparations: personal deodorants and antiperspirants: export scale, destination breadth, market position, growth, and reported trade history.

Exporter GBRHS6 330720Latest year 2024Rapid growth

Latest exports

$535.1MLatest observed lane total

Destination markets

154Reported active markets

Three-year growth

+10.7%Annualized change

Destination HHI

741Destination concentration

Weighted share

26.5%Reported market position

Exporter evidence

How strong is United Kingdom in Perfumery, cosmetic or toilet preparations: personal deodorants and antiperspirants?

Reported exporter totals and calculated indicators for HS 330720. Values retain their observed coverage period.

Exporter scale

Latest exports$535.1M
Current 2024 exports$533.4M
Three-year average$508.5M
Historical peak$788.0M

Market position

Active destinations154
Destination HHI741
Weighted share26.5%
Share change-0.7 pp

Competitiveness

Three-year growth+10.7%
Volatility0.5
Maximum drawdown51.9%
TrendRapid growth
MeasureValueWhat it describes
ExporterUnited KingdomCountry represented by this profile
Latest observed exports$535.1MSum of latest observed destination-lane values
Current 2024 exports$533.4MCommon-year comparison where reported
Three-year growth+10.7%Annualized change in exporter totals
Five-year growth+2.6%Annualized change in exporter totals
Leading destinationNLDDestination with the largest observed export value
Leading destination share13.8%Share of observed exporter totals
Destination concentration741HHI across destination markets
Weighted share change-0.7 ppValue-weighted latest change in market share
Limited-history lanes6.3%Share of lanes with shorter history

Destination markets

Where does United Kingdom sell perfumery, cosmetic or toilet preparations: personal deodorants and antiperspirants?

Leading destination observations ranked by reported export value, with market position and access context.

DestinationLatest exportsMarket shareGrowthAccessSignal
Netherlands$73.9M30.7%+11%FTA reportedGrowing
France$71.2M34.6%+10.9%FTA reportedGrowing
Germany$68.8M23.1%+6.5%FTA reportedStable
Italy$37.7M29.2%+16.8%FTA reportedStable
Spain$36.2M21.5%+15.4%FTA reportedGrowing
Ireland$34.6M88.6%+5.2%FTA reportedGrowing
Belgium$23.1M18%-1.2%FTA reportedGrowing
Poland$16.8M10.6%+4.5%FTA reportedStable
Czechia$14.3M16.9%+28.4%FTA reportedGrowing
Romania$12.5M15.2%-3%0.1% tariffGrowing
USA, Puerto Rico and US Virgin Islands$12.4M3.1%+61.8%0% tariffGrowing

Destination

Netherlands

Latest exports
$73.9M
Market share
30.7%
Growth
+11%
Access
FTA reported
Signal
Growing

Destination

France

Latest exports
$71.2M
Market share
34.6%
Growth
+10.9%
Access
FTA reported
Signal
Growing

Destination

Germany

Latest exports
$68.8M
Market share
23.1%
Growth
+6.5%
Access
FTA reported
Signal
Stable

Destination

Italy

Latest exports
$37.7M
Market share
29.2%
Growth
+16.8%
Access
FTA reported
Signal
Stable

Destination

Spain

Latest exports
$36.2M
Market share
21.5%
Growth
+15.4%
Access
FTA reported
Signal
Growing

Destination

Ireland

Latest exports
$34.6M
Market share
88.6%
Growth
+5.2%
Access
FTA reported
Signal
Growing

Destination

Belgium

Latest exports
$23.1M
Market share
18%
Growth
-1.2%
Access
FTA reported
Signal
Growing

Destination

Poland

Latest exports
$16.8M
Market share
10.6%
Growth
+4.5%
Access
FTA reported
Signal
Stable

Destination

Czechia

Latest exports
$14.3M
Market share
16.9%
Growth
+28.4%
Access
FTA reported
Signal
Growing

Destination

Romania

Latest exports
$12.5M
Market share
15.2%
Growth
-3%
Access
0.1% tariff
Signal
Growing

Destination

USA, Puerto Rico and US Virgin Islands

Latest exports
$12.4M
Market share
3.1%
Growth
+61.8%
Access
0% tariff
Signal
Growing

Price intelligence

How does United Kingdom's price position vary?

Price comparisons are shown where market-level unit-value observations are available. They describe reported trade values and quantities, not quoted selling prices.

Highest reported price

Uruguay: $198.7K / ton.

Lowest reported price

Angola: $208.3 / ton.

Median price

$8.1K / ton across reported markets.

Export trend

Reported export history

Annual observations for United Kingdom and HS 330720 where available.

YearExportsYear-on-year changeActive destinations
2010$328.1M-17.2%154
2011$458.4M+39.7%155
2012$411.7M-10.2%160
2013$440.3M+6.9%162
2014$527.5M+19.8%164
2015$469.0M-11.1%161
2016$465.5M-0.7%160
2017$455.2M-2.2%157
2018$509.0M+11.8%165
2019$469.6M-7.7%161
2020$428.3M-8.8%156
2021$393.5M-8.1%160
2022$448.6M+14%158
2023$543.7M+21.2%157
2024$533.4M-1.9%154

Exporter context

United Kingdom economy and trade network

The exporter profile adds country-level trade and structural context to the selected product position. These indicators describe the country overall and are not limited to HS 330720.

United Kingdom has reported exports of $442.2B and a trade balance of -$311.2B in 2024.

Available structural indicators include 35.3% trade openness, 17.9% investment, and 270 active trade partners.

Reported values

Export totals and destination values describe reported merchandise trade for the stated exporter, HS6 classification, and available year.

Calculated indicators

Growth, concentration, weighted share, volatility, drawdown, and price comparisons are calculated from reported observations.

Coverage

Missing values remain “Not reported”. Country-level indicators are presented separately from product-level observations.

Frequently asked questions

Questions about United Kingdom perfumery, cosmetic or toilet preparations: personal deodorants and antiperspirants exports

Quick answers based on the figures and coverage shown on this page.

How strong is this exporter?

Use latest exports, destination breadth, growth, concentration, and weighted share together rather than relying on one measure.

Which markets are most important?

The destination table ranks reported markets by the latest observed export value.

Does the price section show quotes?

No. It summarizes reported trade value and quantity observations converted to unit values.

What should be checked next?

Compare this exporter with buyer markets, corridors, and the product overview before making a commercial decision.