T3 · Product exporter position

Germany exports of Perfumery, cosmetic or toilet preparations: personal deodorants and antiperspirants (HS 330720)

See where Germany stands in perfumery, cosmetic or toilet preparations: personal deodorants and antiperspirants: export scale, destination breadth, market position, growth, and reported trade history.

Exporter DEUHS6 330720Latest year 2024Rapid growth

Latest exports

$570.3MLatest observed lane total

Destination markets

157Reported active markets

Three-year growth

+10.1%Annualized change

Destination HHI

477Destination concentration

Weighted share

27.2%Reported market position

Exporter evidence

How strong is Germany in Perfumery, cosmetic or toilet preparations: personal deodorants and antiperspirants?

Reported exporter totals and calculated indicators for HS 330720. Values retain their observed coverage period.

Exporter scale

Latest exports$570.3M
Current 2024 exports$569.8M
Three-year average$547.1M
Historical peak$886.9M

Market position

Active destinations157
Destination HHI477
Weighted share27.2%
Share change+0.3 pp

Competitiveness

Three-year growth+10.1%
Volatility0.7
Maximum drawdown54.9%
TrendRapid growth
MeasureValueWhat it describes
ExporterGermanyCountry represented by this profile
Latest observed exports$570.3MSum of latest observed destination-lane values
Current 2024 exports$569.8MCommon-year comparison where reported
Three-year growth+10.1%Annualized change in exporter totals
Five-year growth+4.6%Annualized change in exporter totals
Leading destinationPOLDestination with the largest observed export value
Leading destination share12.6%Share of observed exporter totals
Destination concentration477HHI across destination markets
Weighted share change+0.3 ppValue-weighted latest change in market share
Limited-history lanes5.3%Share of lanes with shorter history

Destination markets

Where does Germany sell perfumery, cosmetic or toilet preparations: personal deodorants and antiperspirants?

Leading destination observations ranked by reported export value, with market position and access context.

DestinationLatest exportsMarket shareGrowthAccessSignal
Poland$72.0M45.5%+17.5%FTA reportedGrowing
United Kingdom$39.7M22.7%-1.9%FTA reportedGrowing
Netherlands$37.4M15.5%+5.9%FTA reportedGrowing
Slovakia$36.7M52%+15.2%FTA reportedAccelerating
South Africa$31.5M62.6%+7.3%FTA reportedGrowing
Mexico$28.2M23%+18.5%FTA reportedAccelerating
Italy$25.6M19.9%+18.7%FTA reportedGrowing
United Arab Emirates$25.3M19.4%+22.3%0.1% tariffAccelerating
Spain$23.2M13.8%+21.7%FTA reportedGrowing
France$21.5M10.4%+11.4%FTA reportedStable
Austria$21.4M47.6%+7%FTA reportedGrowing
Czechia$18.8M22.1%+11.4%FTA reportedGrowing
Switzerland, Liechtenstein$15.5M39.9%+3.1%FTA reportedGrowing
Turkey$12.8M25.9%+11.3%FTA reportedGrowing
Sweden$11.0M26%+9.1%FTA reportedGrowing

Destination

Poland

Latest exports
$72.0M
Market share
45.5%
Growth
+17.5%
Access
FTA reported
Signal
Growing

Destination

United Kingdom

Latest exports
$39.7M
Market share
22.7%
Growth
-1.9%
Access
FTA reported
Signal
Growing

Destination

Netherlands

Latest exports
$37.4M
Market share
15.5%
Growth
+5.9%
Access
FTA reported
Signal
Growing

Destination

Slovakia

Latest exports
$36.7M
Market share
52%
Growth
+15.2%
Access
FTA reported
Signal
Accelerating

Destination

South Africa

Latest exports
$31.5M
Market share
62.6%
Growth
+7.3%
Access
FTA reported
Signal
Growing

Destination

Mexico

Latest exports
$28.2M
Market share
23%
Growth
+18.5%
Access
FTA reported
Signal
Accelerating

Destination

Italy

Latest exports
$25.6M
Market share
19.9%
Growth
+18.7%
Access
FTA reported
Signal
Growing

Destination

United Arab Emirates

Latest exports
$25.3M
Market share
19.4%
Growth
+22.3%
Access
0.1% tariff
Signal
Accelerating

Destination

Spain

Latest exports
$23.2M
Market share
13.8%
Growth
+21.7%
Access
FTA reported
Signal
Growing

Destination

France

Latest exports
$21.5M
Market share
10.4%
Growth
+11.4%
Access
FTA reported
Signal
Stable

Destination

Austria

Latest exports
$21.4M
Market share
47.6%
Growth
+7%
Access
FTA reported
Signal
Growing

Destination

Czechia

Latest exports
$18.8M
Market share
22.1%
Growth
+11.4%
Access
FTA reported
Signal
Growing

Destination

Switzerland, Liechtenstein

Latest exports
$15.5M
Market share
39.9%
Growth
+3.1%
Access
FTA reported
Signal
Growing

Destination

Turkey

Latest exports
$12.8M
Market share
25.9%
Growth
+11.3%
Access
FTA reported
Signal
Growing

Destination

Sweden

Latest exports
$11.0M
Market share
26%
Growth
+9.1%
Access
FTA reported
Signal
Growing

Price intelligence

How does Germany's price position vary?

Price comparisons are shown where market-level unit-value observations are available. They describe reported trade values and quantities, not quoted selling prices.

Highest reported price

Argentina: $239.8K / ton.

Lowest reported price

Benin: $481.3 / ton.

Median price

$8.1K / ton across reported markets.

Export trend

Reported export history

Annual observations for Germany and HS 330720 where available.

YearExportsYear-on-year changeActive destinations
2010$494.1M+13.8%156
2011$568.1M+15%154
2012$557.6M-1.9%165
2013$554.2M-0.6%166
2014$559.9M+1%165
2015$452.1M-19.3%162
2016$397.9M-12%165
2017$426.3M+7.1%162
2018$459.6M+7.8%163
2019$455.7M-0.8%162
2020$410.4M-9.9%164
2021$426.7M+4%167
2022$508.5M+19.2%163
2023$563.0M+10.7%159
2024$569.8M+1.2%157

Exporter context

Germany economy and trade network

The exporter profile adds country-level trade and structural context to the selected product position. These indicators describe the country overall and are not limited to HS 330720.

Germany has reported exports of $1.6T and a trade balance of $239.2B in 2024.

Available structural indicators include 64.1% trade openness, 22.1% investment, and 1,080 active trade partners.

Reported values

Export totals and destination values describe reported merchandise trade for the stated exporter, HS6 classification, and available year.

Calculated indicators

Growth, concentration, weighted share, volatility, drawdown, and price comparisons are calculated from reported observations.

Coverage

Missing values remain “Not reported”. Country-level indicators are presented separately from product-level observations.

Frequently asked questions

Questions about Germany perfumery, cosmetic or toilet preparations: personal deodorants and antiperspirants exports

Quick answers based on the figures and coverage shown on this page.

How strong is this exporter?

Use latest exports, destination breadth, growth, concentration, and weighted share together rather than relying on one measure.

Which markets are most important?

The destination table ranks reported markets by the latest observed export value.

Does the price section show quotes?

No. It summarizes reported trade value and quantity observations converted to unit values.

What should be checked next?

Compare this exporter with buyer markets, corridors, and the product overview before making a commercial decision.