T3 · Product exporter position

China exports of Printed matter: children\'s picture, drawing or colouring books (HS 490300)

See where China stands in printed matter: children\'s picture, drawing or colouring books: export scale, destination breadth, market position, growth, and reported trade history.

Exporter CHNHS6 490300Latest year 2024Stable

Latest exports

$1.0BLatest observed lane total

Destination markets

175Reported active markets

Three-year growth

-0.1%Annualized change

Destination HHI

2,178Destination concentration

Weighted share

78.1%Reported market position

Exporter evidence

How strong is China in Printed matter: children\'s picture, drawing or colouring books?

Reported exporter totals and calculated indicators for HS 490300. Values retain their observed coverage period.

Exporter scale

Latest exports$1.0B
Current 2024 exports$1.0B
Three-year average$1.0B
Historical peak$1.3B

Market position

Active destinations175
Destination HHI2,178
Weighted share78.1%
Share change+1.9 pp

Competitiveness

Three-year growth-0.1%
Volatility0.8
Maximum drawdown45.6%
TrendStable
MeasureValueWhat it describes
ExporterChinaCountry represented by this profile
Latest observed exports$1.0BSum of latest observed destination-lane values
Current 2024 exports$1.0BCommon-year comparison where reported
Three-year growth-0.1%Annualized change in exporter totals
Five-year growth+4.1%Annualized change in exporter totals
Leading destinationUSADestination with the largest observed export value
Leading destination share43.7%Share of observed exporter totals
Destination concentration2,178HHI across destination markets
Weighted share change+1.9 ppValue-weighted latest change in market share
Limited-history lanes3%Share of lanes with shorter history

Destination markets

Where does China sell printed matter: children\'s picture, drawing or colouring books?

Leading destination observations ranked by reported export value, with market position and access context.

DestinationLatest exportsMarket shareGrowthAccessSignal
USA, Puerto Rico and US Virgin Islands$449.7M90.1%-3.6%0% tariffAccelerating
China, Hong Kong Special Administrative Region$116.2M98.6%-5.1%FTA reportedGrowing
United Kingdom$81.9M75.6%+3.2%Not reportedAccelerating
France$38.8M52.9%+12.6%0% tariffGrowing
Canada$35.8M61.6%-1.2%0.1% tariffGrowing
Germany$35.1M35.1%+4.6%0% tariffAccelerating
Netherlands$31.3M61.1%+15.5%0% tariffAccelerating
Australia$26.7M79%+5.7%FTA reportedAccelerating
Republic of Korea$25.2M94.5%-12%FTA reportedGrowing
Japan$16.4M51.1%-7.9%0% tariffGrowing
Brazil$16.3M79.8%+48.8%0.3% tariffAccelerating
Poland$14.3M35.4%+24.7%0.1% tariffAccelerating
Italy$13.6M53.6%+26.8%0% tariffAccelerating
Malaysia$10.4M93.4%+12.9%FTA reportedAccelerating
Spain$8.9M39.9%+5.3%0% tariffGrowing

Destination

USA, Puerto Rico and US Virgin Islands

Latest exports
$449.7M
Market share
90.1%
Growth
-3.6%
Access
0% tariff
Signal
Accelerating

Destination

China, Hong Kong Special Administrative Region

Latest exports
$116.2M
Market share
98.6%
Growth
-5.1%
Access
FTA reported
Signal
Growing

Destination

United Kingdom

Latest exports
$81.9M
Market share
75.6%
Growth
+3.2%
Access
Not reported
Signal
Accelerating

Destination

France

Latest exports
$38.8M
Market share
52.9%
Growth
+12.6%
Access
0% tariff
Signal
Growing

Destination

Canada

Latest exports
$35.8M
Market share
61.6%
Growth
-1.2%
Access
0.1% tariff
Signal
Growing

Destination

Germany

Latest exports
$35.1M
Market share
35.1%
Growth
+4.6%
Access
0% tariff
Signal
Accelerating

Destination

Netherlands

Latest exports
$31.3M
Market share
61.1%
Growth
+15.5%
Access
0% tariff
Signal
Accelerating

Destination

Australia

Latest exports
$26.7M
Market share
79%
Growth
+5.7%
Access
FTA reported
Signal
Accelerating

Destination

Republic of Korea

Latest exports
$25.2M
Market share
94.5%
Growth
-12%
Access
FTA reported
Signal
Growing

Destination

Japan

Latest exports
$16.4M
Market share
51.1%
Growth
-7.9%
Access
0% tariff
Signal
Growing

Destination

Brazil

Latest exports
$16.3M
Market share
79.8%
Growth
+48.8%
Access
0.3% tariff
Signal
Accelerating

Destination

Poland

Latest exports
$14.3M
Market share
35.4%
Growth
+24.7%
Access
0.1% tariff
Signal
Accelerating

Destination

Italy

Latest exports
$13.6M
Market share
53.6%
Growth
+26.8%
Access
0% tariff
Signal
Accelerating

Destination

Malaysia

Latest exports
$10.4M
Market share
93.4%
Growth
+12.9%
Access
FTA reported
Signal
Accelerating

Destination

Spain

Latest exports
$8.9M
Market share
39.9%
Growth
+5.3%
Access
0% tariff
Signal
Growing

Price intelligence

How does China's price position vary?

Price comparisons are shown where market-level unit-value observations are available. They describe reported trade values and quantities, not quoted selling prices.

Highest reported price

Finland: $118.0K / ton.

Lowest reported price

Liberia: $108.1 / ton.

Median price

$4.7K / ton across reported markets.

Export trend

Reported export history

Annual observations for China and HS 490300 where available.

YearExportsYear-on-year changeActive destinations
2010$475.5M+30.2%164
2011$621.9M+30.8%169
2012$633.6M+1.9%174
2013$701.0M+10.6%179
2014$712.1M+1.6%181
2015$686.1M-3.6%184
2016$678.8M-1.1%186
2017$645.7M-4.9%188
2018$724.7M+12.2%183
2019$841.5M+16.1%183
2020$841.6M+0%180
2021$1.0B+22.6%183
2022$1.0B+0.9%179
2023$936.7M-10%180
2024$1.0B+9.7%175

Exporter context

China economy and trade network

The exporter profile adds country-level trade and structural context to the selected product position. These indicators describe the country overall and are not limited to HS 490300.

China has reported exports of $3.5T and a trade balance of $1.2T in 2024.

Available structural indicators include 34.6% trade openness, 44.5% investment, and 270 active trade partners.

Reported values

Export totals and destination values describe reported merchandise trade for the stated exporter, HS6 classification, and available year.

Calculated indicators

Growth, concentration, weighted share, volatility, drawdown, and price comparisons are calculated from reported observations.

Coverage

Missing values remain “Not reported”. Country-level indicators are presented separately from product-level observations.

Frequently asked questions

Questions about China printed matter: children\'s picture, drawing or colouring books exports

Quick answers based on the figures and coverage shown on this page.

How strong is this exporter?

Use latest exports, destination breadth, growth, concentration, and weighted share together rather than relying on one measure.

Which markets are most important?

The destination table ranks reported markets by the latest observed export value.

Does the price section show quotes?

No. It summarizes reported trade value and quantity observations converted to unit values.

What should be checked next?

Compare this exporter with buyer markets, corridors, and the product overview before making a commercial decision.