T3 · Product exporter position

China exports of Printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91 (HS 490199)

See where China stands in printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91: export scale, destination breadth, market position, growth, and reported trade history.

Exporter CHNHS6 490199Latest year 2024Stable

Latest exports

$1.6BLatest observed lane total

Destination markets

191Reported active markets

Three-year growth

+2.2%Annualized change

Destination HHI

2,033Destination concentration

Weighted share

24.1%Reported market position

Exporter evidence

How strong is China in Printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91?

Reported exporter totals and calculated indicators for HS 490199. Values retain their observed coverage period.

Exporter scale

Latest exports$1.6B
Current 2024 exports$1.6B
Three-year average$1.5B
Historical peak$2.3B

Market position

Active destinations191
Destination HHI2,033
Weighted share24.1%
Share change+3.5 pp

Competitiveness

Three-year growth+2.2%
Volatility0.7
Maximum drawdown52.8%
TrendStable
MeasureValueWhat it describes
ExporterChinaCountry represented by this profile
Latest observed exports$1.6BSum of latest observed destination-lane values
Current 2024 exports$1.6BCommon-year comparison where reported
Three-year growth+2.2%Annualized change in exporter totals
Five-year growth+0.8%Annualized change in exporter totals
Leading destinationUSADestination with the largest observed export value
Leading destination share43.2%Share of observed exporter totals
Destination concentration2,033HHI across destination markets
Weighted share change+3.5 ppValue-weighted latest change in market share
Limited-history lanes0.5%Share of lanes with shorter history

Destination markets

Where does China sell printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91?

Leading destination observations ranked by reported export value, with market position and access context.

DestinationLatest exportsMarket shareGrowthAccessSignal
USA, Puerto Rico and US Virgin Islands$678.9M34%+7.5%0% tariffAccelerating
Canada$104.1M11.9%-1.9%0.1% tariffAccelerating
Australia$90.5M34.4%-6.2%FTA reportedAccelerating
United Kingdom$83.0M12.4%-5.4%Not reportedGrowing
France$65.1M9.4%+2.4%0% tariffGrowing
Spain$48.7M14.5%+17.5%0% tariffAccelerating
Germany$48.2M3.9%+6%0% tariffGrowing
Mexico$39.7M13.6%+38.2%0.1% tariffAccelerating
China, Hong Kong Special Administrative Region$31.6M29.5%-42.9%FTA reportedStable
Brazil$25.9M34.3%+50.8%0.3% tariffAccelerating
Ethiopia$25.2M63.3%+122.2%0.3% tariffGrowing
Italy$24.6M13.4%+0.7%0% tariffGrowing

Destination

USA, Puerto Rico and US Virgin Islands

Latest exports
$678.9M
Market share
34%
Growth
+7.5%
Access
0% tariff
Signal
Accelerating

Destination

Canada

Latest exports
$104.1M
Market share
11.9%
Growth
-1.9%
Access
0.1% tariff
Signal
Accelerating

Destination

Australia

Latest exports
$90.5M
Market share
34.4%
Growth
-6.2%
Access
FTA reported
Signal
Accelerating

Destination

United Kingdom

Latest exports
$83.0M
Market share
12.4%
Growth
-5.4%
Access
Not reported
Signal
Growing

Destination

France

Latest exports
$65.1M
Market share
9.4%
Growth
+2.4%
Access
0% tariff
Signal
Growing

Destination

Spain

Latest exports
$48.7M
Market share
14.5%
Growth
+17.5%
Access
0% tariff
Signal
Accelerating

Destination

Germany

Latest exports
$48.2M
Market share
3.9%
Growth
+6%
Access
0% tariff
Signal
Growing

Destination

Mexico

Latest exports
$39.7M
Market share
13.6%
Growth
+38.2%
Access
0.1% tariff
Signal
Accelerating

Destination

China, Hong Kong Special Administrative Region

Latest exports
$31.6M
Market share
29.5%
Growth
-42.9%
Access
FTA reported
Signal
Stable

Destination

Brazil

Latest exports
$25.9M
Market share
34.3%
Growth
+50.8%
Access
0.3% tariff
Signal
Accelerating

Destination

Ethiopia

Latest exports
$25.2M
Market share
63.3%
Growth
+122.2%
Access
0.3% tariff
Signal
Growing

Destination

Italy

Latest exports
$24.6M
Market share
13.4%
Growth
+0.7%
Access
0% tariff
Signal
Growing

Price intelligence

How does China's price position vary?

Price comparisons are shown where market-level unit-value observations are available. They describe reported trade values and quantities, not quoted selling prices.

Highest reported price

Ecuador: $1.2M / ton.

Lowest reported price

Gambia: $76.4 / ton.

Median price

$5.2K / ton across reported markets.

Export trend

Reported export history

Annual observations for China and HS 490199 where available.

YearExportsYear-on-year changeActive destinations
2010$1.6B+10.6%185
2011$1.6B-1.3%186
2012$1.7B+3.2%186
2013$1.6B-5.3%188
2014$1.6B+3.2%192
2015$1.5B-4.2%191
2016$1.4B-8.2%190
2017$1.4B-1.3%195
2018$1.5B+5.8%197
2019$1.5B+1.7%193
2020$1.2B-20.3%192
2021$1.5B+22.3%193
2022$1.5B+3%195
2023$1.4B-9.4%192
2024$1.6B+14.5%191

Exporter context

China economy and trade network

The exporter profile adds country-level trade and structural context to the selected product position. These indicators describe the country overall and are not limited to HS 490199.

China has reported exports of $3.5T and a trade balance of $1.2T in 2024.

Available structural indicators include 34.6% trade openness, 44.5% investment, and 270 active trade partners.

Reported values

Export totals and destination values describe reported merchandise trade for the stated exporter, HS6 classification, and available year.

Calculated indicators

Growth, concentration, weighted share, volatility, drawdown, and price comparisons are calculated from reported observations.

Coverage

Missing values remain “Not reported”. Country-level indicators are presented separately from product-level observations.

Frequently asked questions

Questions about China printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91 exports

Quick answers based on the figures and coverage shown on this page.

How strong is this exporter?

Use latest exports, destination breadth, growth, concentration, and weighted share together rather than relying on one measure.

Which markets are most important?

The destination table ranks reported markets by the latest observed export value.

Does the price section show quotes?

No. It summarizes reported trade value and quantity observations converted to unit values.

What should be checked next?

Compare this exporter with buyer markets, corridors, and the product overview before making a commercial decision.