Export market opportunity guide
Explore Vanuatu's export markets, products, sectors, and regions. Compare reported trade with calculated opportunity indicators to decide where further research may be useful.
Vanuatu export opportunities
The ranking combines buyer-market size, calculated projections, exporter position, access conditions, and observed history. It is a research starting point, not a guarantee of sales.
Largest opportunity shown
$93.1B is the calculated three-year addressable value in the leading opportunity shown, alongside $158.0B of reported buyer imports.
Current export position
Vanuatu has 270 active buyer markets in the latest reported trade profile.
How to use the guide
Use the addressable value to find scale, then review market share, buyer growth, suppliers, access indicators, and history before acting.
Vanuatu export market overview
This guide brings together reported trade data and calculated indicators to help exporters, advisors, sourcing teams, and market researchers decide where to investigate next.
Vanuatu trades with buyer markets across every major region. The current profile shows $307.7M in reported exports for 2024, while the opportunity view highlights market and product combinations where buyer demand, growth, and exporter position may justify further research.
Use the tables to compare the size of each buyer market, Vanuatu's current share, the gap to the peer benchmark, and recent demand growth. The 3-year CAGR shows average annual growth over the period. HS2 sectors group detailed product codes into broad product families.
Start with the largest opportunities, then check the current trade footprint, sector breadth, regional concentration, and market-watch signals. The calculated addressable opportunity is a screening indicator, not a confirmed order, sales forecast, or guarantee of market entry. Product-level requirements, tariffs, buyers, logistics, and commercial conditions should be validated before making an export decision.
Current trade footprint
Reported country, trade-route, and product data adds context around the calculated opportunity ranking.
| Buyer market | Exports | Year-on-year | 3-year CAGR |
|---|---|---|---|
| ThailandTHA | $188.3M | +118.8% | +12.4% |
| JapanJPN | $31.2M | -7.4% | -12.1% |
| ChinaCHN | $17.5M | +39.4% | +18.3% |
| KiribatiKIR | $17.0M | +8.8% | +25.6% |
| USA, Puerto Rico and US Virgin IslandsUSA | $13.4M | +120.3% | +29.2% |
| PhilippinesPHL | $8.3M | +82.2% | -5.3% |
| MalaysiaMYS | $6.5M | +257.6% | +33.9% |
| FijiFJI | $5.9M | +10% | +2% |
| Sector | Exports | Trade balance | Products tracked |
|---|---|---|---|
| Fish and crustaceansHS2 03 | $130.4M | $129.2M | 67 |
| ShipsHS2 89 | $113.8M | $47.9M | 15 |
| Oil seeds and oleaginous fruitsHS2 12 | $49.0M | $48.8M | 22 |
| Cocoa and cocoa preparationsHS2 18 | $8.6M | $7.3M | 8 |
| Wood articlesHS2 44 | $1.5M | -$6.7M | 54 |
| Electrical machineryHS2 85 | $562.8K | -$27.8M | 207 |
| CerealsHS2 10 | $449.6K | -$10.1M | 12 |
| CopperHS2 74 | $392.9K | -$883.8K | 21 |
Top opportunities
The top 50 screened opportunities are ranked by calculated three-year addressable value. Reported trade and calculated indicators are labeled separately so the comparison is clear.
| Rank | Buyer market | Product | Addressable 3-year value | Buyer demand growth | Exporter share | Share gap | Signal |
|---|---|---|---|---|---|---|---|
| 1 | ChinaCHN | HS 854231Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits | $93.1BCalculated indicator | +18.1% | 0% | 35.8% | Declining |
| 2 | ChinaCHN | HS 854232Electronic integrated circuits: memories | $65.7BCalculated indicator | +17.4% | 0% | 50.3% | Declining |
| 3 | ChinaCHN | HS 854239Electronic integrated circuits: n.e.c. in heading no. 8542 | $61.4BCalculated indicator | +15.9% | 0% | 48.2% | Declining |
| 4 | USA, Puerto Rico and US Virgin IslandsUSA | HS 847150Digital processing units: other than those of subheadings 8471.41 or 8471.49, whether or not containing in the same housing one or two of the following types of unit: storage units, input units or output units | $45.6BCalculated indicator | +11.1% | 0% | 61.8% | Growing |
| 5 | Switzerland, LiechtensteinCHE | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $27.7BCalculated indicator | +12.3% | 0% | 47.7% | Declining |
| 6 | USA, Puerto Rico and US Virgin IslandsUSA | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $19.0BCalculated indicator | +14% | 0% | 16.7% | |
| 7 | USA, Puerto Rico and US Virgin IslandsUSA | HS 851762Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $16.3BCalculated indicator | +14.1% | 0% | 21.3% | Stable |
| 8 | USA, Puerto Rico and US Virgin IslandsUSA | HS 847330Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units | $14.3BCalculated indicator | +1.2% | 0% | 42.4% | Declining |
| 9 | NetherlandsNLD | HS 271019Product description unavailable | $11.9BCalculated indicator | +12.2% | 0% | 32% | |
| 10 | AustraliaAUS | HS 271019Product description unavailable | $10.7BCalculated indicator | +13.8% | 0% | 29.2% | |
| 11 | USA, Puerto Rico and US Virgin IslandsUSA | HS 853710Boards, panels, consoles, desks and other bases: for electric control or the distribution of electricity, (other than switching apparatus of heading no. 8517), for a voltage not exceeding 1000 volts | $10.6BCalculated indicator | +10.8% | 0% | 41.2% | |
| 12 | USA, Puerto Rico and US Virgin IslandsUSA | HS 220300Beer: made from malt | $7.6BCalculated indicator | +6.5% | 0% | 82.9% | |
| 13 | SingaporeSGP | HS 271019Product description unavailable | $7.3BCalculated indicator | +9.1% | 0% | 18.1% | |
| 14 | USA, Puerto Rico and US Virgin IslandsUSA | HS 999999Commodities not specified according to kind | $6.8BCalculated indicator | +11.1% | 0% | 80.3% | Slowing |
| 15 | USA, Puerto Rico and US Virgin IslandsUSA | HS 220890Spirits, liqueurs and other spirituous beverages: n.e.c. in heading no. 2208 | $6.6BCalculated indicator | +12.6% | 0% | 94.1% | |
| 16 | USA, Puerto Rico and US Virgin IslandsUSA | HS 440712Wood: coniferous species, of fir (Abies spp.) and spruce (Picea spp.), sawn or chipped lengthwise, sliced or peeled, whether or not planed, sanded or finger-jointed, of a thickness exceeding 6mm | $6.0BCalculated indicator | +13.5% | 0% | 82.7% | Slowing |
| 17 | MexicoMEX | HS 854231Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits | $6.0BCalculated indicator | +8.6% | 0% | 26% | |
| 18 | FranceFRA | HS 880330Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $5.9BCalculated indicator | +6% | 0% | 34.7% | |
| 19 | GermanyDEU | HS 271012Product description unavailable | $5.6BCalculated indicator | +5.8% | 0% | 64.7% | Slowing |
| 20 | NetherlandsNLD | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $5.3BCalculated indicator | +6.9% | 0% | 41.1% | Slowing |
| 21 | ChinaCHN | HS 999999Commodities not specified according to kind | $5.2BCalculated indicator | +42.1% | 0% | 92.6% | Declining |
| 22 | MexicoMEX | HS 850760Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) | $4.8BCalculated indicator | +20.1% | 0% | 54.4% | |
| 23 | AustraliaAUS | HS 870421Vehicles: compression-ignition internal combustion piston engine (diesel or semi-diesel), for transport of goods, (of a gvw not exceeding 5 tonnes), n.e.c. in item no 8704.1 | $4.7BCalculated indicator | +9.5% | 0% | 61.1% | Declining |
| 24 | SingaporeSGP | HS 880330Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $4.6BCalculated indicator | +7.9% | 0% | 71.9% | Stable |
| 25 | AustraliaAUS | HS 271012Product description unavailable | $4.4BCalculated indicator | +11.6% | 0% | 47.5% | Declining |
| 26 | United KingdomGBR | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $4.1BCalculated indicator | +6.9% | 0% | 24.5% | Stable |
| 27 | USA, Puerto Rico and US Virgin IslandsUSA | HS 210690Food preparations: n.e.s. in item no. 2106.10 | $4.0BCalculated indicator | +11.7% | 0% | 39.3% | Stable |
| 28 | Republic of KoreaKOR | HS 870323Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc | $4.0BCalculated indicator | +12.6% | 0% | 56.9% | Declining |
| 29 | USA, Puerto Rico and US Virgin IslandsUSA | HS 854239Electronic integrated circuits: n.e.c. in heading no. 8542 | $4.0BCalculated indicator | -1.6% | 0% | 39.4% | Growing |
| 30 | USA, Puerto Rico and US Virgin IslandsUSA | HS 854231Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits | $3.9BCalculated indicator | -0.8% | 0% | 25.3% | |
| 31 | CanadaCAN | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $3.9BCalculated indicator | +8.2% | 0% | 38.6% | Declining |
| 32 | ChinaCHN | HS 440122Wood: in chips or particles, non-coniferous | $3.7BCalculated indicator | +44.6% | 0% | 67.7% | |
| 33 | CanadaCAN | HS 880330Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $3.6BCalculated indicator | +6.3% | 0% | 57.7% | Declining |
| 34 | JapanJPN | HS 851762Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $3.6BCalculated indicator | +11.2% | 0% | 44.2% | |
| 35 | AustraliaAUS | HS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $3.5BCalculated indicator | +5.9% | 0% | 86.8% | Stable |
| 36 | United KingdomGBR | HS 880330Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $3.5BCalculated indicator | +4.3% | 0% | 49.7% | |
| 37 | MexicoMEX | HS 392690Plastics: other articles n.e.s. in chapter 39 | $3.4BCalculated indicator | +5.2% | 0% | 57.4% | Slowing |
| 38 | USA, Puerto Rico and US Virgin IslandsUSA | HS 940320Furniture: metal, other than for office use | $3.4BCalculated indicator | +8% | 0% | 43.5% | Slowing |
| 39 | CanadaCAN | HS 870829Vehicles: parts and accessories, of bodies, other than safety seat belts | $3.4BCalculated indicator | -0.1% | 0% | 79.4% | Declining |
| 40 | IrelandIRL | HS 300490Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $3.2BCalculated indicator | +10.9% | 0% | 36.9% | Declining |
| 41 | CanadaCAN | HS 870899Vehicle parts and accessories: n.e.c. in heading no. 8708 | $3.2BCalculated indicator | +1.3% | 0% | 68.8% | Declining |
| 42 | AustraliaAUS | HS 851712Telephones for cellular networks or for other wireless networks | $3.1BCalculated indicator | +8.8% | 0% | 73.9% | Declining |
| 43 | MexicoMEX | HS 853890Electrical apparatus: parts suitable for use solely or principally with the apparatus of heading no. 8535, 8536 or 8537 | $3.1BCalculated indicator | +8% | 0% | 56.2% | |
| 44 | FranceFRA | HS 851712Telephones for cellular networks or for other wireless networks | $3.0BCalculated indicator | +7.2% | 0% | 50.2% | Declining |
| 45 | USA, Puerto Rico and US Virgin IslandsUSA | HS 851770Telephone sets and other apparatus for the transmission or reception of voice, images or other data, via a wired or wireless network: parts | $3.0BCalculated indicator | +4.4% | 0% | 34.5% | Declining |
| 46 | United KingdomGBR | HS 999999Commodities not specified according to kind | $2.9BCalculated indicator | +16.4% | 0% | 96.5% | Stable |
| 47 | New ZealandNZL | HS 271019Product description unavailable | $2.9BCalculated indicator | +12.2% | 0% | 52.3% | Declining |
| 48 | Republic of KoreaKOR | HS 847330Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units | $2.8BCalculated indicator | +5.9% | 0% | 46.3% | Declining |
| 49 | GermanyDEU | HS 850440Electrical static converters | $2.8BCalculated indicator | +8.7% | 0% | 25.9% | Growing |
| 50 | FranceFRA | HS 847130Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $2.8BCalculated indicator | +2.8% | 0% | 66.1% |
Showing the five highest-ranked opportunities on mobile. View the complete opportunity data.
How to use this guide
A large calculated opportunity is more useful when it is compared with the exporter's current markets, product breadth, and trade-route exposure.
Product breadth
The country profile reports 270 active markets and 13 trade-agreement partners in the latest available year.
Current trade base
Compare the current export base with the addressable opportunity rather than treating the projection as reported trade.
Market coverage
Reported trade-route and sector data provide a factual starting point for prioritizing deeper market research.
Export opportunity by sector
HS2 chapters show where screened market and product opportunities are concentrated by product family.
| Sector | Opportunities | Addressable 3-year value | Buyer imports |
|---|---|---|---|
| Electrical machineryHS2 85 | 390 | $338.6B | $579.4B |
| MachineryHS2 84 | 395 | $89.2B | $157.1B |
| Pharmaceutical productsHS2 30 | 52 | $70.1B | $172.6B |
| Other or unclassified productsOther or unclassified products | 23 | $48.0B | $115.4B |
| AircraftHS2 88 | 25 | $25.6B | $53.7B |
| BeveragesHS2 22 | 157 | $24.9B | $29.7B |
| VehiclesHS2 87 | 115 | $21.0B | $33.8B |
| HS2 sector 99HS2 99 | 38 | $17.9B | $14.2B |
| Wood and wood articlesHS2 44 | 153 | $17.1B | $18.3B |
| Miscellaneous edible preparationsHS2 21 | 27 | $9.7B | $21.1B |
Buyer markets by region
Regions group buyer markets to make the country's export opportunity landscape easier to compare.
East Asia
293 screened opportunities across 6 buyer markets. Reported buyer imports total $415.5B.
Leading markets: China, Japan, Republic of Korea, China, Hong Kong Special Administrative Region, Taiwan
North America
258 screened opportunities across 3 buyer markets. Reported buyer imports total $488.7B.
Leading markets: USA, Puerto Rico and US Virgin Islands, Mexico, Canada
Europe
536 screened opportunities across 28 buyer markets. Reported buyer imports total $297.4B.
Leading markets: France, Switzerland, Liechtenstein, Netherlands, United Kingdom, Germany
Oceania
1,567 screened opportunities across 11 buyer markets. Reported buyer imports total $124.2B.
Leading markets: Australia, New Zealand, Fiji, Papua New Guinea, Solomon Islands
Southeast Asia
197 screened opportunities across 7 buyer markets. Reported buyer imports total $72.1B.
Leading markets: Singapore, Malaysia, Thailand, Philippines, Indonesia
South Asia
38 screened opportunities across 6 buyer markets. Reported buyer imports total $7.1B.
Leading markets: India, Pakistan, Nepal, Sri Lanka, Bangladesh
Other markets
312 screened opportunities across 3 buyer markets. Reported buyer imports total $9.0B.
Leading markets: World excl. Intra-EU, New Caledonia, French Polynesia
Middle East
44 screened opportunities across 9 buyer markets. Reported buyer imports total $5.0B.
Leading markets: United Arab Emirates, Turkey, Kuwait, Saudi Arabia, Lebanon
Market watch
Current trade-route risk and new-market observations are shown separately from the historical opportunity ranking.
| Buyer market | Trade | Attention | Main factor |
|---|---|---|---|
| ThailandTHA | $188.2M | Critical attention | Tariff, distance or agreement conditions create market-access friction |
| JapanJPN | $31.1M | Critical attention | Current trade remains materially below historical peaks |
| KiribatiKIR | $14.1M | High attention | Volatile products account for the largest observed corridor exposure |
| USA, Puerto Rico and US Virgin IslandsUSA | $12.9M | High attention | Tariff, distance or agreement conditions create market-access friction |
| ChinaCHN | $15.7M | Watch | Tariff, distance or agreement conditions create market-access friction |
| PhilippinesPHL | $8.3M | High attention | Current trade remains materially below historical peaks |
New market signals
These observations identify recent product-market relationships that may deserve a closer look.
How to read the numbers
This guide supports market research. It does not replace commercial validation, buyer conversations, or product-level due diligence.
A calculated screening indicator based on buyer demand and exporter position. It is not a reported order value, sales forecast, or guarantee of market entry.
Share describes the exporter's position in the reported buyer market. The gap indicates room relative to the peer benchmark in the available data.
Opportunities shown here exceed $50.0K in latest buyer imports and have at least 3 observed trade years.
Frequently asked questions
Definitions and practical guidance for interpreting the market, product, and sector comparisons.
The leading opportunities are buyer-market and product combinations with the highest calculated three-year addressable value in the screened results. Review reported buyer imports, Vanuatu's current share, demand growth, and market conditions before prioritizing one.
It is a calculated indicator that compares buyer demand context with exporter position and available market signals. It helps prioritize research; it is not a confirmed order, forecast, or promise of sales.
Begin with a market and product that fits your capability, compare the current trade footprint and market-watch factors, then validate tariffs, buyers, standards, logistics, pricing, and competition at product level.
Data source
OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). OECD BIMTS is the primary trade series for this view. Supporting bilateral trade context uses CEPII BACI bilateral trade flows (202601) under Etalab 2.0 Open Licence. Yugalinks presents derived views of reported observations and calculated indicators. Data terms: OECD Terms & Conditions.
