Privacy Policy
Last updated: January 2025 · Version 2.0
1. About Yugalinks
Yugalinks Global Connect Pvt Ltd ("Yugalinks", "we", "our", "us") runs a managed online platform that helps Indian micro, small and medium businesses create, manage, and grow their own branded digital storefronts for customers in India and around the world.
Our role is to manage the complicated digital operations in the background. Business owners focus on their products, quality, and brand. Yugalinks handles the technology, day‑to‑day platform operations, and customer‑facing experience.
This Privacy Policy explains how we handle information for:
- MSMEs and business teams using Yugalinks in India
- customers and visitors from India and other countries
- anyone who visits our websites or interacts with Yugalinks‑powered experiences
By using our website or services, you agree to the practices described in this Privacy Policy.
2. Scope of this policy
This policy covers information we collect when you:
- browse our website or any Yugalinks‑powered storefront
- create or manage a business account
- place, track, or manage an order
- subscribe to newsletters, webinars, or learning content
- communicate with our team by email, phone, chat, or forms
It does not apply to websites or services we do not control. When you leave Yugalinks environments or click links to other sites, their own privacy policies apply.
3. Information we collect
3.1 Information about MSME owners and teams
When you work with Yugalinks as a business, we may collect:
- name, phone number, email address, role in the organisation
- business name, brand name, address, and basic registration details
- product data: titles, descriptions, images, pricing, variants, inventory
- preference data: packaging styles, content tone, target regions, language preferences
- support data: messages, call notes, feedback, and training history
3.2 Information about customers
When customers use Yugalinks‑powered experiences to place or manage orders, we may collect:
- contact details: name, email address, phone number
- delivery details: shipping address, country, postal code
- order details: products purchased, quantities, amounts, order history
- payment‑related details: payment method, payment status, transaction reference
- service data: returns, complaints, enquiries, and satisfaction feedback
3.3 Technical and usage information
To ensure a smooth and secure experience, we collect:
- device details: device type, operating system, browser type and version
- log data: pages visited, actions taken, time spent, referring pages
- approximate location based on IP address (city or country level)
- cookie identifiers and similar technologies used for login, analytics, and preferences
3.4 Optional information
In some cases, we may ask for extra details to better understand your needs. For example, typical order volumes, product categories you focus on, or preferred markets. Sharing this information is optional and helps us tailor recommendations and platform features for you.
4. How we collect information
We collect information in three main ways:
- Directly from you: when you fill out forms, sign up, share catalogs, respond to surveys, contact us, or participate in training and onboarding.
- Automatically: when you or your customers browse our websites, use dashboards, interact with emails, or use other digital tools connected to Yugalinks.
- From trusted partners: from providers that help with payments, communication, analytics, infrastructure, or compliance, in line with applicable laws and agreements.
5. How we use information
5.1 Running the platform and services
- set up and manage business and customer accounts
- publish and maintain online catalogs and brand pages
- process orders, coordinate background operations, and share status updates
- provide dashboards, insights, and performance views for MSMEs
5.2 Supporting MSMEs and customers
- respond to queries, feedback, and complaints
- help with account issues, onboarding, and training
- coordinate return and issue resolution with relevant stakeholders
- share suggestions to strengthen digital presence and trust
5.3 Improving the Yugalinks experience
- understand which pages, flows, and features are most used
- simplify complex steps and reduce friction in key journeys
- improve speed, stability, and mobile usability
- design playbooks and tools that fit MSMEs in different parts of India
5.4 Communication and learning
- send account and service‑related notifications (for example, important changes, downtime, or security alerts)
- share new features, improvements, and helpful usage tips
- invite you to trainings, webinars, and knowledge sessions
- send marketing or promotional messages where allowed, always with a simple opt‑out
5.5 Safety, trust, and legal reasons
- identify and reduce fraud, abuse, and suspicious activity
- protect the rights, safety, and property of users and Yugalinks
- comply with applicable laws and respond to lawful information requests
- maintain records needed for audits, risk management, and dispute handling
We do not use your information for purposes that are unrelated to the above without informing you and, where required, obtaining your consent.
6. Cookies and similar technologies
Cookies are small text files that help us remember you and understand how our site and dashboards are used.
We use:
- Essential cookies: for login, security, session management, and core platform functions.
- Performance and analytics cookies: to understand traffic, page performance, and errors, so we can improve reliability.
- Functional cookies: to remember preferences such as language, region, and basic settings.
- Marketing cookies (where used): to show more relevant content and measure campaign effectiveness, in compliance with applicable laws.
You can control cookies via your browser settings and any cookie tools we provide. If you block essential or some functional cookies, certain features may not work as expected.
7. How we share information
We do not sell your personal information to third‑party data brokers or unrelated advertisers.
We may share information with:
- Service providers: payment processors, communication tools, hosting providers, analytics platforms, and other technology partners supporting our services.
- Operational partners: partners that help us run day‑to‑day platform operations, such as delivery coordination and customer communication, where needed.
- Regulators and authorities: when required by law or necessary to respond to lawful requests.
- Professional advisers: such as auditors or legal advisers, under appropriate confidentiality obligations.
We share only what is needed for a specific purpose, require partners to protect it, and expect them to use it only as agreed with Yugalinks.
8. International handling of information
Our customers, partners, and technology providers may be located in different countries. As a result, your information may be stored, processed, or accessed outside your home country.
Wherever information is handled, we seek to work with providers who follow strong security and privacy standards and use appropriate technical and organisational safeguards. We aim to keep your information protected even when borders are crossed.
9. How we protect your information
We treat your information with care and use multiple layers of protection, including:
- encrypted connections when you access our websites and dashboards
- role‑based access controls so that only authorised people can access sensitive data
- monitoring for unusual activity and potential misuse
- regular software updates and security improvements
- internal policies, confidentiality obligations, and training for our teams
No method of storage or transmission is completely risk‑free, but we continuously work to strengthen our safeguards.
10. Data retention
We keep information only for as long as it is needed for the purposes described in this policy or as required by law.
- Account and profile data: kept while your account is active and for a reasonable period after closure, unless a longer period is required or permitted by law.
- Order and transaction records: kept for periods needed for accounting, tax, and regulatory requirements.
- Support and communication records: kept for a limited time to track history and improve service.
- Aggregated or anonymised data: may be kept longer, but it cannot reasonably be used to identify you.
When data is no longer required, we aim to delete it, anonymise it, or store it in a secure, restricted archive.
11. Your rights and choices
Depending on your location and applicable laws, you may have the right to:
- Access the information we hold about you.
- Correct inaccurate or incomplete information.
- Request deletion of information in certain situations.
- Restrict how we use your information in specific cases.
- Object to certain uses, such as direct marketing.
- Request portability of some information in a structured, commonly used format, where applicable.
You can also unsubscribe from marketing emails at any time by using the link in each message. Service‑critical messages may still be sent where necessary.
To exercise your rights, please contact us using the details in the "Contact us" section. We may need to verify your identity before processing certain requests.
12. Children's privacy
Our services are designed for adults and businesses. We do not knowingly collect personal information from children below the age allowed by local law.
If you believe a child has provided information to us, please contact us so we can review and, where required, delete or anonymise that information.
13. Changes to this policy
We may update this Privacy Policy when laws change, when we launch new features, or when we improve our security and service design.
When we make important changes, we will update the "Last updated" date at the top and may notify you through email, dashboards, or prominent notices on our website. In some cases we may ask for your consent again if the changes significantly affect how we use your information.
14. Contact us
If you have questions, concerns, or requests about this Privacy Policy or how Yugalinks handles your information, you can reach us at:
Address
Yugalinks Global Connect Pvt Ltd, Palakkad, Kerala 678613, India
We aim to respond to privacy‑related queries and requests within 30 days, subject to applicable laws.
15. One‑line summary
Yugalinks exists to make global‑ready digital business feel as simple as domestic e‑commerce for MSMEs across India; we collect only what is needed, protect it carefully, share it only with trusted partners when necessary, and respect your rights at every step.