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"addressable_proj_3y_usd": 1366142390.14, "addressable_proj_5y_usd": 1664045152.92, "peer_best_share_pct": 52.668774301516066, "peer_top_exporter": "ARE", "num_suppliers_latest": 34, "buyer_herfindahl_index": 3228.82, "distance_km": 4106.48193359375, "shares_official_language": 1, "common_spoken_language_score": 0.02029999904334545, "has_wto_reported_fta": 0, "buyer_is_eu_member": 0, "buyer_is_wto_member": 1, "buyer_biz_entry_days": 23, "shared_legal_system": 1, "shared_religion": 0, "shares_land_border": 0, "lane_volatility_cv": 1.3512731269552984, "lane_max_drawdown_pct": 98.73748409132199, "signal_flag": "Declining", "lane_data_years": 25, "lane_last_year": 2024, "rank": 950, "importer_name": "Kenya" } ], "sectors": [ { "hs2": "00", "sector_name": "HS2 sector 00", "opportunity_count": 14, "addressable_usd": 37270773810.6, "market_size_usd": 47051105626.58013, "growth": 243.05800000000002, "growthCount": 14, "average_growth_pct": 17.361285714285717 }, { "hs2": "99", "sector_name": "HS2 sector 99", "opportunity_count": 1, "addressable_usd": 8782746160.15, "market_size_usd": 6269903173.455322, "growth": 12.0451, "growthCount": 1, "average_growth_pct": 12.0451 }, { "hs2": "74", "sector_name": "HS2 sector 74", "opportunity_count": 2, "addressable_usd": 4748964957.75, "market_size_usd": 2711265132.808461, "growth": 43.393100000000004, "growthCount": 2, "average_growth_pct": 21.696550000000002 }, { "hs2": "27", "sector_name": "HS2 sector 27", "opportunity_count": 2, "addressable_usd": 4599952897.05, "market_size_usd": 3411752947.474926, "growth": 29.546, "growthCount": 2, "average_growth_pct": 14.773 }, { "hs2": "84", "sector_name": "HS2 sector 84", "opportunity_count": 1, "addressable_usd": 2153365608.66, "market_size_usd": 1114069356.7044559, "growth": 24.8064, "growthCount": 1, "average_growth_pct": 24.8064 }, { "hs2": "88", "sector_name": "HS2 sector 88", "opportunity_count": 1, "addressable_usd": 1626413829.89, "market_size_usd": 1441634602.09424, "growth": 14.9657, "growthCount": 1, "average_growth_pct": 14.9657 }, { "hs2": "17", "sector_name": "HS2 sector 17", "opportunity_count": 1, "addressable_usd": 1347660098.29, "market_size_usd": 1048786404.86, "growth": 9.0439, "growthCount": 1, "average_growth_pct": 9.0439 } ], "sections": [ "overview", "markets", "opportunities", "sectors", "faq", "data-source" ], "methodology": { "summary": "Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.", "url": "https://www.yugalinks.com/methodology" }, "faq": [ { "question": "Should South Africa focus on Africa?", "answer": "Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions." }, { "question": "What does calculated opportunity mean?", "answer": "It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry." }, { "question": "How should exporters use this page?", "answer": "Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision." } ], "links": { "home": "https://www.yugalinks.com/", "trade": "https://www.yugalinks.com/trade/", "workspace": "https://www.yugalinks.com/app/countries", "dataSources": "https://www.yugalinks.com/data-sources", "methodology": "https://www.yugalinks.com/methodology", "json": "https://www.yugalinks.com/trade/playbook/ZAF/region/africa/index.json", "markdown": "https://www.yugalinks.com/trade/playbook/ZAF/region/africa/index.md", "jsonLd": "https://www.yugalinks.com/trade/playbook/ZAF/region/africa/index.ld.json" }, "sourceAttribution": { "publisher": "OECD", "dataset": "Balanced international merchandise trade statistics (BIMTS) - HS2017-6D", "year": 2025, "citation": "OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30)", "sourceUrl": "https://data-explorer.oecd.org/", "dataflowUrl": "https://sdmx.oecd.org/sti-public/rest/dataflow/OECD.SDD.TPS/DSD_BIMTS_6D@DF_BIMTS_HS2017_6D/1.0", "termsUrl": "https://www.oecd.org/termsandconditions/", "terms": "OECD Terms & Conditions", "accessed": "2026-08-30", "supportingSources": [ { "publisher": "CEPII", "dataset": "BACI bilateral trade flows", "release": "202601", "citation": "Gaulier, G. and Zignago, S. (2010), BACI: International Trade Database at the Product-Level. The 1994-2007 Version, CEPII Working Paper No. 2010-23.", "sourceUrl": "https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html", "datasetUrl": "https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37", "licenseUrl": "https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf", "license": "Etalab 2.0 Open Licence", "accessed": "2026-08-30" } ] }, "generatedAt": "2026-08-30T12:37:35.750Z" }