# Samoa Export Playbook for Southeast Asia

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> Yugalinks regional export playbook

Compare buyer markets, access conditions, and calculated product opportunities in Southeast Asia. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.

## Navigation

- [Yugalinks home](https://www.yugalinks.com/)
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- [Open country workspace](https://www.yugalinks.com/app/countries)
- [Data sources](https://www.yugalinks.com/data-sources)
- [Methodology](https://www.yugalinks.com/methodology)

## Overview

- Exporter: Samoa (WSM)
- Region: Southeast Asia
- Latest trade year: 2024
- Buyer markets: 6
- Calculated three-year opportunity: $67.0B
- Reported FTA markets: 0
- Average reported distance: 7,635 km
- Average business entry indicator: 14 days

## Market comparison

| Market | ISO3 | Opportunity | Products | FTA | Distance | Entry days | Top product |
| --- | --- | ---: | ---: | --- | ---: | ---: | --- |
| Indonesia | IDN | $19.3B | 27 | Not reported | 7,157 km | 13 | Product not reported |
| Singapore | SGP | $18.7B | 12 | Not reported | 7,669 km | 2 | Product not reported |
| Thailand | THA | $12.4B | 14 | Not reported | 8,428 km | 6 | Data processing machines: automatic, units thereof n.e.s. in heading no. 8471 |
| Malaysia | MYS | $10.3B | 5 | Not reported | 7,954 km | 18 | Product not reported |
| Philippines | PHL | $4.0B | 4 | Not reported | 6,425 km | 33 | Product not reported |
| Viet Nam | VNM | $2.4B | 4 | Not reported | 8,175 km | 16 | Machines and mechanical appliances: n.e.s. in item no. 8479.8, having individual functions |

## Product and market opportunities

| Rank | Market | Product | Opportunity | Buyer growth | Current share |
| ---: | --- | --- | ---: | ---: | ---: |
| 1 | Indonesia (IDN) | HS 271012 - Product description unavailable | $10.1B | +10.6% | +0.0% |
| 2 | Malaysia (MYS) | HS 271012 - Product description unavailable | $7.8B | +11.1% | +0.0% |
| 3 | Singapore (SGP) | HS 271019 - Product description unavailable | $7.3B | +9.1% | +0.0% |
| 4 | Singapore (SGP) | HS 271012 - Product description unavailable | $5.8B | +8.9% | +0.0% |
| 5 | Thailand (THA) | HS 847180 - Data processing machines: automatic, units thereof n.e.s. in heading no. 8471 | $5.7B | +16.0% | +0.0% |
| 6 | Singapore (SGP) | HS 851762 - Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $2.4B | +18.4% | +0.0% |
| 7 | Indonesia (IDN) | HS 851770 - Telephone sets and other apparatus for the transmission or reception of voice, images or other data, via a wired or wireless network: parts | $2.3B | +9.8% | +0.0% |
| 8 | Philippines (PHL) | HS 271012 - Product description unavailable | $1.9B | +13.3% | +0.0% |
| 9 | Malaysia (MYS) | HS 851770 - Telephone sets and other apparatus for the transmission or reception of voice, images or other data, via a wired or wireless network: parts | $1.6B | +5.1% | +0.0% |
| 10 | Thailand (THA) | HS 732690 - Iron or steel: articles n.e.s. in heading no. 7326 | $1.4B | +7.4% | +0.0% |
| 11 | Thailand (THA) | HS 271012 - Product description unavailable | $1.2B | +3.6% | +0.0% |
| 12 | Viet Nam (VNM) | HS 847989 - Machines and mechanical appliances: n.e.s. in item no. 8479.8, having individual functions | $1.2B | +14.6% | +0.0% |
| 13 | Singapore (SGP) | HS 847330 - Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units | $1.1B | -1.5% | +0.0% |
| 14 | Thailand (THA) | HS 392690 - Plastics: other articles n.e.s. in chapter 39 | $1.0B | +5.7% | +0.0% |
| 15 | Philippines (PHL) | HS 851712 - Telephones for cellular networks or for other wireless networks | $988.4M | +9.6% | +0.0% |
| 16 | Indonesia (IDN) | HS 730890 - Iron or steel: structures and parts thereof, n.e.s. in heading no. 7308 | $946.2M | +8.8% | +0.0% |
| 17 | Indonesia (IDN) | HS 870423 - Vehicles: compression-ignition internal combustion piston engine (diesel or semi-diesel), for transport of goods, (of a g.v.w. exceeding 20 tonnes), nes in item no 8704.1 | $832.7M | +6.7% | +0.0% |
| 18 | Thailand (THA) | HS 730890 - Iron or steel: structures and parts thereof, n.e.s. in heading no. 7308 | $805.8M | +6.9% | +0.0% |
| 19 | Philippines (PHL) | HS 847330 - Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units | $652.5M | +0.7% | +0.0% |
| 20 | Viet Nam (VNM) | HS 640690 - Footwear: parts, n.e.c. in heading 6406 | $554.4M | +8.6% | +0.0% |

## Sector opportunities

| Sector | Products | Reported buyer imports | Opportunity | Average growth |
| --- | ---: | ---: | ---: | ---: |
| HS2 00 - HS2 sector 00 | 6 | $82.7B | $34.2B | +9.4% |
| HS2 85 - HS2 sector 85 | 16 | $18.5B | $10.9B | +6.8% |
| HS2 84 - HS2 sector 84 | 12 | $16.0B | $10.6B | +6.4% |
| HS2 73 - HS2 sector 73 | 6 | $5.3B | $4.1B | +7.8% |
| HS2 39 - HS2 sector 39 | 5 | $3.1B | $2.0B | +9.5% |
| HS2 87 - HS2 sector 87 | 5 | $2.4B | $1.7B | +5.1% |
| HS2 64 - HS2 sector 64 | 3 | $1.3B | $1.1B | +7.2% |
| HS2 16 - HS2 sector 16 | 1 | $342.4M | $473.3M | +26.7% |

## Frequently asked questions

### Should Samoa focus on Southeast Asia?

Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.

### What does calculated opportunity mean?

It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.

### How should exporters use this page?

Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.

## Method

Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.

Yugalinks presents derived views for research and planning. [Read the full methodology](https://www.yugalinks.com/methodology).

## Data sources

- Primary trade series: OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). [OECD Data Explorer](https://data-explorer.oecd.org/) - [OECD Terms & Conditions](https://www.oecd.org/termsandconditions/)
- CEPII BACI bilateral trade flows (202601): [dataset page](https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37) - [BACI documentation](https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html) - [Etalab 2.0 Open Licence](https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf)

This page presents derived Yugalinks views of reported observations and calculated indicators.