# USA, Puerto Rico and US Virgin Islands Export Playbook for Southeast Asia

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> Yugalinks regional export playbook

Compare buyer markets, access conditions, and calculated product opportunities in Southeast Asia. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.

## Navigation

- [Yugalinks home](https://www.yugalinks.com/)
- [Trade data](https://www.yugalinks.com/trade/)
- [Open country workspace](https://www.yugalinks.com/app/countries)
- [Data sources](https://www.yugalinks.com/data-sources)
- [Methodology](https://www.yugalinks.com/methodology)

## Overview

- Exporter: USA, Puerto Rico and US Virgin Islands (USA)
- Region: Southeast Asia
- Latest trade year: 2024
- Buyer markets: 10
- Calculated three-year opportunity: $427.4B
- Reported FTA markets: 1
- Average reported distance: 14,356 km
- Average business entry indicator: 37 days

## Market comparison

| Market | ISO3 | Opportunity | Products | FTA | Distance | Entry days | Top product |
| --- | --- | ---: | ---: | --- | ---: | ---: | --- |
| Viet Nam | VNM | $145.5B | 41 | Not reported | 13,159 km | 16 | Telephones for cellular networks or for other wireless networks |
| Singapore | SGP | $86.1B | 23 | Reported | 15,351 km | 2 | Electronic integrated circuits: n.e.c. in heading no. 8542 |
| Thailand | THA | $61.5B | 19 | Not reported | 13,943 km | 6 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Malaysia | MYS | $58.6B | 22 | Not reported | 15,130 km | 18 | Product not reported |
| Indonesia | IDN | $41.3B | 15 | Not reported | 16,180 km | 13 | Product not reported |
| Philippines | PHL | $18.2B | 8 | Not reported | 13,681 km | 33 | Coal: (other than anthracite and bituminous), whether or not pulverised but not agglomerated |
| Cambodia | KHM | $5.8B | 1 | Not reported | 14,208 km | 99 | Metals: gold, non-monetary, unwrought (but not powder) |
| Brunei | BRN | $4.9B | 2 | Not reported | 14,868 km | 6 | Metals: gold, semi-manufactured |
| Myanmar | MMR | $4.1B | 2 | Not reported | 13,550 km | 7 | Product not reported |
| Laos | LAO | $1.4B | 1 | Not reported | 13,488 km | 173 | Product not reported |

## Product and market opportunities

| Rank | Market | Product | Opportunity | Buyer growth | Current share |
| ---: | --- | --- | ---: | ---: | ---: |
| 1 | Singapore (SGP) | HS 854239 - Electronic integrated circuits: n.e.c. in heading no. 8542 | $17.2B | +4.4% | +0.8% |
| 2 | Viet Nam (VNM) | HS 851712 - Telephones for cellular networks or for other wireless networks | $16.8B | +26.8% | +0.7% |
| 3 | Singapore (SGP) | HS 854231 - Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits | $12.9B | +6.4% | +0.4% |
| 4 | Viet Nam (VNM) | HS 851770 - Telephone sets and other apparatus for the transmission or reception of voice, images or other data, via a wired or wireless network: parts | $12.0B | +20.7% | +0.1% |
| 5 | Viet Nam (VNM) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $11.8B | +46.6% | +2.7% |
| 6 | Viet Nam (VNM) | HS 854232 - Electronic integrated circuits: memories | $11.6B | +29.9% | +0.1% |
| 7 | Viet Nam (VNM) | HS 854239 - Electronic integrated circuits: n.e.c. in heading no. 8542 | $11.3B | +22.2% | +0.7% |
| 8 | Thailand (THA) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $10.9B | +8.4% | +11.6% |
| 9 | Indonesia (IDN) | HS 271012 - Product description unavailable | $10.1B | +10.6% | +0.0% |
| 10 | Thailand (THA) | HS 710812 - Metals: gold, non-monetary, unwrought (but not powder) | $8.1B | +13.7% | +0.9% |
| 11 | Malaysia (MYS) | HS 271012 - Product description unavailable | $7.7B | +11.1% | +0.6% |
| 12 | Malaysia (MYS) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $7.0B | +16.0% | +6.0% |
| 13 | Singapore (SGP) | HS 854232 - Electronic integrated circuits: memories | $6.6B | +3.4% | +2.5% |
| 14 | Viet Nam (VNM) | HS 850760 - Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) | $6.4B | +36.5% | +0.0% |
| 15 | Singapore (SGP) | HS 271019 - Product description unavailable | $6.1B | +9.1% | +3.0% |
| 16 | Cambodia (KHM) | HS 710812 - Metals: gold, non-monetary, unwrought (but not powder) | $5.8B | +31.9% | +0.1% |
| 17 | Thailand (THA) | HS 847180 - Data processing machines: automatic, units thereof n.e.s. in heading no. 8471 | $5.6B | +16.0% | +0.6% |
| 18 | Singapore (SGP) | HS 851712 - Telephones for cellular networks or for other wireless networks | $5.6B | +9.4% | +0.7% |
| 19 | Singapore (SGP) | HS 271012 - Product description unavailable | $5.5B | +8.9% | +1.1% |
| 20 | Malaysia (MYS) | HS 271019 - Product description unavailable | $5.4B | +10.6% | +0.9% |

## Sector opportunities

| Sector | Products | Reported buyer imports | Opportunity | Average growth |
| --- | ---: | ---: | ---: | ---: |
| HS2 85 - HS2 sector 85 | 36 | $274.6B | $172.5B | +13.7% |
| HS2 27 - HS2 sector 27 | 16 | $96.2B | $69.9B | +30.4% |
| HS2 00 - HS2 sector 00 | 14 | $125.4B | $57.6B | +11.6% |
| HS2 84 - HS2 sector 84 | 18 | $47.4B | $34.2B | +13.3% |
| HS2 71 - HS2 sector 71 | 8 | $35.9B | $24.3B | +24.0% |
| HS2 87 - HS2 sector 87 | 6 | $7.5B | $9.1B | +23.0% |
| HS2 72 - HS2 sector 72 | 4 | $6.4B | $7.1B | +19.3% |
| HS2 89 - HS2 sector 89 | 3 | $9.5B | $6.2B | +10.1% |

## Frequently asked questions

### Should USA, Puerto Rico and US Virgin Islands focus on Southeast Asia?

Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.

### What does calculated opportunity mean?

It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.

### How should exporters use this page?

Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.

## Method

Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.

Yugalinks presents derived views for research and planning. [Read the full methodology](https://www.yugalinks.com/methodology).

## Data sources

- Primary trade series: OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). [OECD Data Explorer](https://data-explorer.oecd.org/) - [OECD Terms & Conditions](https://www.oecd.org/termsandconditions/)
- CEPII BACI bilateral trade flows (202601): [dataset page](https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37) - [BACI documentation](https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html) - [Etalab 2.0 Open Licence](https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf)

This page presents derived Yugalinks views of reported observations and calculated indicators.