# USA, Puerto Rico and US Virgin Islands Export Playbook for North America

![Yugalinks](https://www.yugalinks.com/trade/yugalinks-logo-v3-dark-mode.webp)

> Yugalinks regional export playbook

Compare buyer markets, access conditions, and calculated product opportunities in North America. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.

## Navigation

- [Yugalinks home](https://www.yugalinks.com/)
- [Trade data](https://www.yugalinks.com/trade/)
- [Open country workspace](https://www.yugalinks.com/app/countries)
- [Data sources](https://www.yugalinks.com/data-sources)
- [Methodology](https://www.yugalinks.com/methodology)

## Overview

- Exporter: USA, Puerto Rico and US Virgin Islands (USA)
- Region: North America
- Latest trade year: 2024
- Buyer markets: 2
- Calculated three-year opportunity: $65.8B
- Reported FTA markets: 2
- Average reported distance: 1,959 km
- Average business entry indicator: 5 days

## Market comparison

| Market | ISO3 | Opportunity | Products | FTA | Distance | Entry days | Top product |
| --- | --- | ---: | ---: | --- | ---: | ---: | --- |
| Mexico | MEX | $45.6B | 15 | Reported | 3,369 km | 8 | Telephones for cellular networks or for other wireless networks |
| Canada | CAN | $20.2B | 8 | Reported | 548 km | 2 | Telephones for cellular networks or for other wireless networks |

## Product and market opportunities

| Rank | Market | Product | Opportunity | Buyer growth | Current share |
| ---: | --- | --- | ---: | ---: | ---: |
| 1 | Mexico (MEX) | HS 851712 - Telephones for cellular networks or for other wireless networks | $13.1B | +16.9% | +2.1% |
| 2 | Canada (CAN) | HS 851712 - Telephones for cellular networks or for other wireless networks | $5.6B | +11.9% | +4.4% |
| 3 | Mexico (MEX) | HS 847330 - Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units | $4.4B | +10.9% | +13.1% |
| 4 | Mexico (MEX) | HS 870322 - Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc | $3.9B | +26.5% | +5.6% |
| 5 | Canada (CAN) | HS 710812 - Metals: gold, non-monetary, unwrought (but not powder) | $3.8B | +13.8% | +5.5% |
| 6 | Mexico (MEX) | HS 854231 - Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits | $3.5B | +8.6% | +10.9% |
| 7 | Mexico (MEX) | HS 330210 - Odoriferous substances and mixtures: of a kind used in the food or drink industries | $3.2B | +19.7% | +7.7% |
| 8 | Canada (CAN) | HS 847130 - Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $3.1B | +4.0% | +8.6% |
| 9 | Mexico (MEX) | HS 847130 - Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $2.0B | +10.0% | +7.6% |
| 10 | Mexico (MEX) | HS 847180 - Data processing machines: automatic, units thereof n.e.s. in heading no. 8471 | $2.0B | +14.0% | +4.1% |
| 11 | Mexico (MEX) | HS 853400 - Circuits: printed | $2.0B | +5.4% | +6.6% |
| 12 | Canada (CAN) | HS 284590 - Isotopes (excluding those of heading no. 2844): compounds, inorganic or organic, of such isotopes, whether or not chemically defined | $1.9B | +20.5% | +0.6% |
| 13 | Mexico (MEX) | HS 847170 - Data processing machines: storage units | $1.9B | +13.7% | +14.1% |
| 14 | Canada (CAN) | HS 870360 - Vehicles: with both spark-ignition internal combustion reciprocating piston engine and electric motor for propulsion, capable of being charged by plugging to external source of electric power | $1.8B | +36.0% | +15.9% |
| 15 | Mexico (MEX) | HS 852990 - Reception and transmission apparatus: for use with the apparatus of heading no. 8525 to 8528, excluding aerials and aerial reflectors | $1.8B | +4.5% | +4.3% |
| 16 | Canada (CAN) | HS 281820 - Aluminium oxide: other than artificial corundum | $1.8B | +4.4% | +1.2% |
| 17 | Mexico (MEX) | HS 852872 - Reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus: incorporating a colour video display or screen | $1.7B | +13.7% | +24.6% |
| 18 | Mexico (MEX) | HS 841510 - Air conditioning machines: comprising a motor-driven fan and elements for changing the temperature and humidity, window or wall types, self-contained or split-system | $1.7B | +21.3% | +1.5% |
| 19 | Mexico (MEX) | HS 950300 - Tricycles, scooters, pedal cars and similar wheeled toys: dolls' carriages: dolls: other toys: reduced-size (scale) models and similar recreational models, working or not: puzzles of all kinds | $1.6B | +9.0% | +7.7% |
| 20 | Mexico (MEX) | HS 871120 - Motorcycles (including mopeds) and cycles: fitted with an auxiliary motor, reciprocating internal combustion piston engine, of cylinder capacity exceeding 50cc but not exceeding 250cc, with or without side-cars: side-cars | $1.4B | +17.6% | +0.0% |

## Sector opportunities

| Sector | Products | Reported buyer imports | Opportunity | Average growth |
| --- | ---: | ---: | ---: | ---: |
| HS2 85 - HS2 sector 85 | 6 | $44.1B | $27.7B | +10.2% |
| HS2 84 - HS2 sector 84 | 6 | $33.4B | $15.3B | +12.3% |
| HS2 87 - HS2 sector 87 | 5 | $12.9B | $9.4B | +25.2% |
| HS2 71 - HS2 sector 71 | 1 | $9.4B | $3.8B | +13.8% |
| HS2 28 - HS2 sector 28 | 2 | $3.4B | $3.7B | +12.5% |
| HS2 33 - HS2 sector 33 | 1 | $2.4B | $3.2B | +19.7% |
| HS2 95 - HS2 sector 95 | 1 | $1.8B | $1.6B | +9.0% |
| HS2 29 - HS2 sector 29 | 1 | $890.3M | $1.1B | +18.3% |

## Frequently asked questions

### Should USA, Puerto Rico and US Virgin Islands focus on North America?

Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.

### What does calculated opportunity mean?

It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.

### How should exporters use this page?

Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.

## Method

Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.

Yugalinks presents derived views for research and planning. [Read the full methodology](https://www.yugalinks.com/methodology).

## Data sources

- Primary trade series: OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). [OECD Data Explorer](https://data-explorer.oecd.org/) - [OECD Terms & Conditions](https://www.oecd.org/termsandconditions/)
- CEPII BACI bilateral trade flows (202601): [dataset page](https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37) - [BACI documentation](https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html) - [Etalab 2.0 Open Licence](https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf)

This page presents derived Yugalinks views of reported observations and calculated indicators.