# Eswatini Export Playbook for Southeast Asia

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> Yugalinks regional export playbook

Compare buyer markets, access conditions, and calculated product opportunities in Southeast Asia. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.

## Navigation

- [Yugalinks home](https://www.yugalinks.com/)
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- [Open country workspace](https://www.yugalinks.com/app/countries)
- [Data sources](https://www.yugalinks.com/data-sources)
- [Methodology](https://www.yugalinks.com/methodology)

## Overview

- Exporter: Eswatini (SWZ)
- Region: Southeast Asia
- Latest trade year: 2024
- Buyer markets: 8
- Calculated three-year opportunity: $161.1B
- Reported FTA markets: 0
- Average reported distance: 8,936 km
- Average business entry indicator: 24 days

## Market comparison

| Market | ISO3 | Opportunity | Products | FTA | Distance | Entry days | Top product |
| --- | --- | ---: | ---: | --- | ---: | ---: | --- |
| Singapore | SGP | $79.5B | 31 | Not reported | 8,364 km | 2 | Electronic integrated circuits: n.e.c. in heading no. 8542 |
| Thailand | THA | $41.7B | 33 | Not reported | 8,723 km | 6 | Data processing machines: automatic, units thereof n.e.s. in heading no. 8471 |
| Malaysia | MYS | $25.3B | 14 | Not reported | 8,250 km | 18 | Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits |
| Indonesia | IDN | $6.8B | 11 | Not reported | 8,282 km | 13 | Electronic integrated circuits: n.e.c. in heading no. 8542 |
| Viet Nam | VNM | $2.7B | 3 | Not reported | 9,626 km | 16 | Cotton: not carded or combed |
| Myanmar | MMR | $2.5B | 1 | Not reported | 8,510 km | 7 | Product not reported |
| Philippines | PHL | $1.6B | 3 | Not reported | 10,716 km | 33 | Machines: parts and accessories of automatic data processing, magnetic or optical readers, digital processing units |
| Cambodia | KHM | $1.1B | 2 | Not reported | 9,017 km | 99 | Fabrics, woven: of synthetic staple fibres n.e.c. in chapter 55, mixed mainly or solely with fibres n.e.c. in heading no. 5515 |

## Product and market opportunities

| Rank | Market | Product | Opportunity | Buyer growth | Current share |
| ---: | --- | --- | ---: | ---: | ---: |
| 1 | Singapore (SGP) | HS 854239 - Electronic integrated circuits: n.e.c. in heading no. 8542 | $17.5B | +4.4% | +0.0% |
| 2 | Singapore (SGP) | HS 854231 - Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits | $13.0B | +6.4% | +0.0% |
| 3 | Singapore (SGP) | HS 271019 - Product description unavailable | $7.3B | +9.1% | +0.0% |
| 4 | Malaysia (MYS) | HS 854231 - Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits | $6.5B | +5.1% | +0.0% |
| 5 | Singapore (SGP) | HS 841191 - Turbines: parts of turbo-jets and turbo-propellers | $6.1B | +13.1% | +0.0% |
| 6 | Thailand (THA) | HS 847180 - Data processing machines: automatic, units thereof n.e.s. in heading no. 8471 | $5.7B | +16.0% | +0.0% |
| 7 | Thailand (THA) | HS 854239 - Electronic integrated circuits: n.e.c. in heading no. 8542 | $5.7B | +5.7% | +0.0% |
| 8 | Singapore (SGP) | HS 851712 - Telephones for cellular networks or for other wireless networks | $5.6B | +9.4% | +0.0% |
| 9 | Malaysia (MYS) | HS 271019 - Product description unavailable | $5.6B | +10.6% | +0.0% |
| 10 | Malaysia (MYS) | HS 854232 - Electronic integrated circuits: memories | $4.6B | +5.9% | +0.0% |
| 11 | Singapore (SGP) | HS 880330 - Aircraft and spacecraft: parts of aeroplanes or helicopters n.e.c. in heading no. 8803 | $4.6B | +7.9% | +0.0% |
| 12 | Thailand (THA) | HS 854231 - Electronic integrated circuits: processors and controllers, whether or not combined with memories, converters, logic circuits, amplifiers, clock and timing circuits, or other circuits | $3.3B | +7.1% | +0.0% |
| 13 | Singapore (SGP) | HS 710813 - Metals: gold, semi-manufactured | $3.0B | +9.3% | +0.0% |
| 14 | Singapore (SGP) | HS 847180 - Data processing machines: automatic, units thereof n.e.s. in heading no. 8471 | $2.8B | +9.8% | +0.0% |
| 15 | Singapore (SGP) | HS 848690 - Machines and apparatus of heading 8486: parts and accessories | $2.5B | +19.8% | +0.0% |
| 16 | Myanmar (MMR) | HS 271019 - Product description unavailable | $2.5B | +18.6% | +0.0% |
| 17 | Thailand (THA) | HS 851770 - Telephone sets and other apparatus for the transmission or reception of voice, images or other data, via a wired or wireless network: parts | $2.5B | +8.8% | +0.0% |
| 18 | Singapore (SGP) | HS 851762 - Communication apparatus (excluding telephone sets or base stations): machines for the reception, conversion and transmission or regeneration of voice, images or other data, including switching and routing apparatus | $2.4B | +18.4% | +0.0% |
| 19 | Thailand (THA) | HS 847130 - Data processing machines: portable, digital and automatic, weighing not more than 10kg, consisting of at least a central processing unit, a keyboard and a display | $1.8B | +6.8% | +0.0% |
| 20 | Thailand (THA) | HS 853400 - Circuits: printed | $1.8B | +7.6% | +0.0% |

## Sector opportunities

| Sector | Products | Reported buyer imports | Opportunity | Average growth |
| --- | ---: | ---: | ---: | ---: |
| HS2 85 - HS2 sector 85 | 42 | $163.9B | $86.6B | +7.5% |
| HS2 84 - HS2 sector 84 | 16 | $43.7B | $27.7B | +8.1% |
| HS2 00 - HS2 sector 00 | 3 | $47.1B | $15.4B | +12.7% |
| HS2 88 - HS2 sector 88 | 1 | $5.1B | $4.6B | +7.9% |
| HS2 71 - HS2 sector 71 | 3 | $14.8B | $4.4B | +8.5% |
| HS2 73 - HS2 sector 73 | 4 | $4.4B | $3.2B | +6.4% |
| HS2 39 - HS2 sector 39 | 4 | $4.5B | $2.5B | +6.4% |
| HS2 76 - HS2 sector 76 | 3 | $3.4B | $2.1B | +14.0% |

## Frequently asked questions

### Should Eswatini focus on Southeast Asia?

Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.

### What does calculated opportunity mean?

It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.

### How should exporters use this page?

Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.

## Method

Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.

Yugalinks presents derived views for research and planning. [Read the full methodology](https://www.yugalinks.com/methodology).

## Data sources

- Primary trade series: OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). [OECD Data Explorer](https://data-explorer.oecd.org/) - [OECD Terms & Conditions](https://www.oecd.org/termsandconditions/)
- CEPII BACI bilateral trade flows (202601): [dataset page](https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37) - [BACI documentation](https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html) - [Etalab 2.0 Open Licence](https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf)

This page presents derived Yugalinks views of reported observations and calculated indicators.