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"buyer_edu_secondary": 37.46, "buyer_gdp_mn_2030_proj": 137943.27, "buyer_gdp_pc_2030_proj": 2216.88, "buyer_gdp_pc_growth_pct": 10.46, "buyer_gdp_mn_growth_pct": 25.01, "buyer_pop_growth_pct": 13.17, "exports_latest_usd": 102212541.42255703, "exports_avg_usd": 64232703.96083502, "exports_peak_usd": 195860299.9762535, "share_latest_pct": 5.295144757030333, "share_avg_pct": 4.5774027857356145, "share_peak_pct": 13.49471061164335, "share_change_1y_pp": 0.6486001513616468, "share_trend_pp_per_yr": 0.293542, "cagr_full_pct": 40.4772, "yoy_avg_pct": 5367.0275, "yoy_latest_pct": -38.9393, "trend_consistency_pct": 44.4444, "exports_proj_3y_usd": 199633869.97, "exports_proj_5y_usd": 311927921.82, "your_share_gap_pp": 47.3736, "addressable_proj_3y_usd": 1229325011.85, "addressable_proj_5y_usd": 1497393201.54, "peer_best_share_pct": 52.668774301516066, "peer_top_exporter": "ARE", "num_suppliers_latest": 34, "buyer_herfindahl_index": 3228.82, "distance_km": 3639.1875, "shares_official_language": 0, "common_spoken_language_score": 0, "has_wto_reported_fta": 0, "buyer_is_eu_member": 0, "buyer_is_wto_member": 1, "buyer_biz_entry_days": 23, "shared_legal_system": 0, "shared_religion": 0, "shares_land_border": 0, "lane_volatility_cv": 0.8758059065475206, "lane_max_drawdown_pct": 90.49930779719494, "signal_flag": "Growing", "lane_data_years": 19, "lane_last_year": 2024, "rank": 722, "importer_name": "Kenya" } ], "sectors": [ { "hs2": "00", "sector_name": "HS2 sector 00", "opportunity_count": 15, "addressable_usd": 38274661961.75, "market_size_usd": 48412606609.16264, "growth": 285.864, "growthCount": 15, "average_growth_pct": 19.057599999999997 }, { "hs2": "99", "sector_name": "HS2 sector 99", "opportunity_count": 1, "addressable_usd": 8782758956.94, "market_size_usd": 6269903173.455322, "growth": 12.0451, "growthCount": 1, "average_growth_pct": 12.0451 }, { "hs2": "84", "sector_name": "HS2 sector 84", "opportunity_count": 3, "addressable_usd": 4579454166.3, "market_size_usd": 2697804518.9060073, "growth": 67.8479, "growthCount": 3, "average_growth_pct": 22.615966666666665 }, { "hs2": "27", "sector_name": "HS2 sector 27", "opportunity_count": 2, "addressable_usd": 3419534623.3, "market_size_usd": 5756335727.035957, "growth": 22.1049, "growthCount": 2, "average_growth_pct": 11.05245 }, { "hs2": "88", "sector_name": "HS2 sector 88", "opportunity_count": 1, "addressable_usd": 1627530295.81, "market_size_usd": 1441634602.09424, "growth": 14.9657, "growthCount": 1, "average_growth_pct": 14.9657 }, { "hs2": "85", "sector_name": "HS2 sector 85", "opportunity_count": 1, "addressable_usd": 1502751290, "market_size_usd": 1838931211.6883788, "growth": 6.3175, "growthCount": 1, "average_growth_pct": 6.3175 }, { "hs2": "87", "sector_name": "HS2 sector 87", "opportunity_count": 1, "addressable_usd": 1183731393.74, "market_size_usd": 1511357347.421437, "growth": 13.264, "growthCount": 1, "average_growth_pct": 13.264 }, { "hs2": "15", "sector_name": "HS2 sector 15", "opportunity_count": 1, "addressable_usd": 920754072.79, "market_size_usd": 1132899877.8847399, "growth": 7.8756, "growthCount": 1, "average_growth_pct": 7.8756 } ], "sections": [ "overview", "markets", "opportunities", "sectors", "faq", "data-source" ], "methodology": { "summary": "Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.", "url": "https://www.yugalinks.com/methodology" }, "faq": [ { "question": "Should Oman focus on Africa?", "answer": "Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions." }, { "question": "What does calculated opportunity mean?", "answer": "It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry." }, { "question": "How should exporters use this page?", "answer": "Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision." } ], "links": { "home": "https://www.yugalinks.com/", "trade": "https://www.yugalinks.com/trade/", "workspace": "https://www.yugalinks.com/app/countries", "dataSources": "https://www.yugalinks.com/data-sources", "methodology": "https://www.yugalinks.com/methodology", "json": "https://www.yugalinks.com/trade/playbook/OMN/region/africa/index.json", "markdown": "https://www.yugalinks.com/trade/playbook/OMN/region/africa/index.md", "jsonLd": "https://www.yugalinks.com/trade/playbook/OMN/region/africa/index.ld.json" }, "sourceAttribution": { "publisher": "OECD", "dataset": "Balanced international merchandise trade statistics (BIMTS) - HS2017-6D", "year": 2025, "citation": "OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30)", "sourceUrl": "https://data-explorer.oecd.org/", "dataflowUrl": "https://sdmx.oecd.org/sti-public/rest/dataflow/OECD.SDD.TPS/DSD_BIMTS_6D@DF_BIMTS_HS2017_6D/1.0", "termsUrl": "https://www.oecd.org/termsandconditions/", "terms": "OECD Terms & Conditions", "accessed": "2026-08-30", "supportingSources": [ { "publisher": "CEPII", "dataset": "BACI bilateral trade flows", "release": "202601", "citation": "Gaulier, G. and Zignago, S. (2010), BACI: International Trade Database at the Product-Level. The 1994-2007 Version, CEPII Working Paper No. 2010-23.", "sourceUrl": "https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html", "datasetUrl": "https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37", "licenseUrl": "https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf", "license": "Etalab 2.0 Open Licence", "accessed": "2026-08-30" } ] }, "generatedAt": "2026-08-30T12:37:32.473Z" }