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"opportunity_count": 1, "addressable_usd": 1843092454.64, "market_size_usd": 1609129934.826512, "growth": 13.7698, "growthCount": 1, "average_growth_pct": 13.7698 }, { "hs2": "08", "sector_name": "HS2 sector 08", "opportunity_count": 1, "addressable_usd": 1679624488.77, "market_size_usd": 2327213854.488475, "growth": 25.0943, "growthCount": 1, "average_growth_pct": 25.0943 }, { "hs2": "52", "sector_name": "HS2 sector 52", "opportunity_count": 1, "addressable_usd": 1422970627.33, "market_size_usd": 2904165369.1621466, "growth": 16.4985, "growthCount": 1, "average_growth_pct": 16.4985 }, { "hs2": "29", "sector_name": "HS2 sector 29", "opportunity_count": 1, "addressable_usd": 1280835366.93, "market_size_usd": 875651382.2737291, "growth": 15.4687, "growthCount": 1, "average_growth_pct": 15.4687 }, { "hs2": "30", "sector_name": "HS2 sector 30", "opportunity_count": 1, "addressable_usd": 1261501406.65, "market_size_usd": 1742983507.8220243, "growth": 26.91, "growthCount": 1, "average_growth_pct": 26.91 }, { "hs2": "76", "sector_name": "HS2 sector 76", "opportunity_count": 1, "addressable_usd": 1166841774.58, "market_size_usd": 824692798.4544487, "growth": 20.1581, "growthCount": 1, "average_growth_pct": 20.1581 }, { "hs2": "15", "sector_name": "HS2 sector 15", "opportunity_count": 1, "addressable_usd": 1152485617.62, "market_size_usd": 1166660790.7613764, "growth": 25.4993, "growthCount": 1, "average_growth_pct": 25.4993 } ], "sections": [ "overview", "markets", "opportunities", "sectors", "faq", "data-source" ], "methodology": { "summary": "Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.", "url": "https://www.yugalinks.com/methodology" }, "faq": [ { "question": "Should New Zealand focus on Southeast Asia?", "answer": "Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions." }, { "question": "What does calculated opportunity mean?", "answer": "It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry." }, { "question": "How should exporters use this page?", "answer": "Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision." } ], "links": { "home": "https://www.yugalinks.com/", "trade": "https://www.yugalinks.com/trade/", "workspace": "https://www.yugalinks.com/app/countries", "dataSources": "https://www.yugalinks.com/data-sources", "methodology": "https://www.yugalinks.com/methodology", "json": "https://www.yugalinks.com/trade/playbook/NZL/region/southeast-asia/index.json", "markdown": "https://www.yugalinks.com/trade/playbook/NZL/region/southeast-asia/index.md", "jsonLd": "https://www.yugalinks.com/trade/playbook/NZL/region/southeast-asia/index.ld.json" }, "sourceAttribution": { "publisher": "OECD", "dataset": "Balanced international merchandise trade statistics (BIMTS) - HS2017-6D", "year": 2025, "citation": "OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30)", "sourceUrl": "https://data-explorer.oecd.org/", "dataflowUrl": "https://sdmx.oecd.org/sti-public/rest/dataflow/OECD.SDD.TPS/DSD_BIMTS_6D@DF_BIMTS_HS2017_6D/1.0", "termsUrl": "https://www.oecd.org/termsandconditions/", "terms": "OECD Terms & Conditions", "accessed": "2026-08-30", "supportingSources": [ { "publisher": "CEPII", "dataset": "BACI bilateral trade flows", "release": "202601", "citation": "Gaulier, G. and Zignago, S. (2010), BACI: International Trade Database at the Product-Level. The 1994-2007 Version, CEPII Working Paper No. 2010-23.", "sourceUrl": "https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html", "datasetUrl": "https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37", "licenseUrl": "https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf", "license": "Etalab 2.0 Open Licence", "accessed": "2026-08-30" } ] }, "generatedAt": "2026-08-30T12:37:32.029Z" }