# Malaysia Agriculture and food Export Opportunities (HS 01-24)

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> Yugalinks sector export playbook

Explore Malaysia HS 01-24 agriculture and food export opportunities, product portfolio, buyer markets, growth signals, and diversification opportunities.

## Overview

- Exporter: Malaysia (MYS)
- Sector: Agriculture and food
- HS chapters: HS 01-24
- Latest trade year: 2024
- Sector exports: $2.3B
- Products: 47
- Buyer markets: 15
- Average CAGR: +11.9%
- Global sector size: $239.8B

## Product portfolio

| Product | Global size | Your exports | Opportunity | CAGR | Markets | Share |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| HS 120190 - Soya beans: other than seed, whether or not broken | $50.9B | $2.8M | $66.0B | +4.7% | 3 | +0.1% |
| HS 020230 - Meat: of bovine animals, boneless cuts, frozen | $15.5B | $69.9K | $13.4B | +16.7% | 2 | +0.0% |
| HS 210690 - Food preparations: n.e.s. in item no. 2106.10 | $14.5B | $44.1M | $7.6B | +12.6% | 3 | +0.3% |
| HS 220300 - Beer: made from malt | $7.6B | $1.4M | $7.6B | +25.4% | 1 | +0.0% |
| HS 230400 - Oil-cake and other solid residues: whether or not ground or in the form of pellets, resulting from the extraction of soya-bean oil | $6.9B | $4.5M | $7.3B | +4.6% | 4 | +0.0% |
| HS 081060 - Fruit, edible: durians, fresh | $5.8B | $5.3M | $7.2B | +25.4% | 1 | +0.1% |
| HS 190590 - Food preparations: bakers' wares n.e.c. in heading no. 1605, whether or not containing cocoa: communion wafers, empty cachets suitable for pharmaceutical use, sealing wafers, rice papers and similar products | $9.1B | $57.8M | $7.1B | +12.4% | 2 | +0.5% |
| HS 151190 - Vegetable oils: palm oil and its fractions, other than crude, whether or not refined, but not chemically modified | $9.5B | $1.8B | $7.1B | +0.7% | 4 | +16.7% |
| HS 100590 - Cereals: maize (corn), other than seed | $8.7B | $2.5M | $6.9B | +43.1% | 3 | +0.0% |
| HS 220890 - Spirits, liqueurs and other spirituous beverages: n.e.c. in heading no. 2208 | $4.9B | $5.7K | $6.6B | +14.8% | 1 | +0.0% |
| HS 170114 - Sugars: cane sugar, raw, in solid form, other than as specified in Subheading Note 2 to this chapter, not containing added flavouring or colouring matter | $5.0B | $16.8K | $6.3B | -37.6% | 3 | +0.2% |
| HS 030617 - Crustaceans: frozen, shrimps and prawns, excluding cold-water varieties, in shell or not, smoked, cooked or not before or during smoking: in shell, cooked by steaming or by boiling in water | $9.1B | $28.5M | $6.2B | +2.7% | 2 | +0.3% |
| HS 240220 - Cigarettes: containing tobacco | $4.4B | $3.7K | $4.4B | +11.6% | 2 | +0.0% |
| HS 150710 - Vegetable oils: soya-bean oil and its fractions, crude, whether or not degummed, not chemically modified | $3.9B | $1.6M | $4.3B | +2.8% | 1 | +0.1% |
| HS 090111 - Coffee: not roasted or decaffeinated | $10.3B | $324.8K | $4.0B | +0.7% | 2 | +0.0% |
| HS 100630 - Cereals: rice, semi-milled or wholly milled, whether or not polished or glazed | $4.1B | $72.4 | $3.9B | -31.0% | 2 | +0.0% |
| HS 151419 - Vegetable oils: low erucic acid rape or colza oil and its fractions, other than crude, but not chemically modified | $2.6B | $44.8K | $3.4B | -0.2% | 1 | +0.0% |
| HS 151211 - Vegetable oils: sunflower seed or safflower oil and their fractions, crude, not chemically modified | $3.0B | $5.3M | $2.7B | +7.9% | 1 | +0.2% |
| HS 190110 - Food preparations: of flour, meal, starch, malt extract or milk products, for infant use, put up for retail sale | $3.6B | $15.4K | $2.7B | -1.6% | 1 | +0.0% |
| HS 200410 - Vegetable preparations: potatoes, prepared or preserved otherwise than by vinegar or acetic acid, frozen | $2.2B | $15.6K | $2.5B | +2.3% | 1 | +0.0% |
| HS 240391 - Tobacco: homogenised or reconstituted | $2.7B | $6.4K | $2.2B | +341.4% | 1 | +0.0% |
| HS 030633 - Crustaceans: live, fresh or chilled, crabs, whether in shell or not | $1.7B | $19.2M | $2.0B | +35.5% | 1 | +1.2% |
| HS 040221 - Dairy produce: milk and cream, concentrated, not containing added sugar or other sweetening matter, in powder, granules or other solid forms, of a fat content exceeding 1.5% (by weight) | $1.6B | $11.2M | $2.0B | +20.0% | 1 | +0.7% |
| HS 170290 - Sugars: n.e.c. in heading no. 1702, including invert sugar and other sugar and sugar syrup blends containing, in the dry state, 50% by weight of fructose | $1.2B | $13.6M | $2.0B | +33.1% | 1 | +1.2% |
| HS 220421 - Wine: still, in containers holding 2 litres or less | $4.8B | $22.7K | $1.9B | +8.7% | 1 | +0.0% |
| HS 070960 - Vegetables: fruits of the genus capsicum or of the genus pimenta | $2.2B | $1.3K | $1.9B | +29.2% | 1 | +0.0% |
| HS 020714 - Meat and edible offal: of fowls of the species Gallus domesticus, cuts and offal, frozen | $2.6B | $17.8K | $1.8B | +2.0% | 1 | +0.0% |
| HS 160232 - Meat preparations: of the poultry of heading no. 0105, (i.e. of fowls of the species Gallus domesticus) | $2.2B | $27.3K | $1.8B | -9.9% | 1 | +0.0% |
| HS 151790 - Edible mixtures or preparations of animal or vegetable fats or oils or of fractions of different fats or oils of this chapter, other than edible fats or oils of heading no. 1516 | $1.2B | $56.0M | $1.7B | +13.9% | 1 | +4.6% |
| HS 230120 - Flours, meals and pellets: of fish or of crustaceans, molluscs or other aquatic invertebrates | $3.0B | $45.5M | $1.7B | +29.6% | 1 | +1.5% |
| HS 080131 - Nuts, edible: cashew nuts, in shell, fresh or dried | $2.3B | $3.8K | $1.7B | +77.0% | 1 | +0.0% |
| HS 151800 - Animal or vegetable fats and oils and their fractions: oxidised, boiled or otherwise chemically modified, (excluding those of heading no. 1516), inedible mixtures or preparations of fats or oils | $2.4B | $221.7M | $1.7B | +30.9% | 1 | +9.4% |
| HS 190531 - Food preparations: sweet biscuits, whether or not containing cocoa | $2.4B | $6.1M | $1.6B | +5.0% | 1 | +0.3% |
| HS 110814 - Starch: manioc (cassava) | $2.0B | $66.4 | $1.6B | -21.5% | 1 | +0.0% |
| HS 040690 - Dairy produce: cheese (not grated, powdered or processed), n.e.c. in heading no. 0406 | $4.4B | $451.8K | $1.6B | +18.9% | 1 | +0.0% |
| HS 090121 - Coffee: roasted, not decaffeinated | $2.0B | $125.2K | $1.5B | +16.6% | 1 | +0.0% |
| HS 220830 - Whiskies | $2.1B | $172.0K | $1.5B | +17.5% | 1 | +0.0% |
| HS 230910 - Dog or cat food: put up for retail sale, used in animal feeding | $1.4B | $30.4 | $1.5B | -15.7% | 1 | +0.0% |
| HS 170490 - Sugar confectionery: (excluding chewing gum, including white chocolate), not containing cocoa | $3.2B | $6.7M | $1.5B | +10.4% | 1 | +0.2% |
| HS 180100 - Cocoa beans: whole or broken, raw or roasted | $3.7B | $15.4 | $1.4B | -37.3% | 1 | +0.0% |
| HS 180620 - Chocolate & other food preparations containing cocoa: in blocks, slabs or bars weighing more than 2kg or in liquid, paste, powder, granular or other bulk form in containers or immediate packings, content exceeding 2kg | $1.4B | $119.5K | $1.4B | +1.5% | 1 | +0.0% |
| HS 220820 - Spirits obtained by distilling grape wine or grape marc | $1.2B | $7.1K | $1.4B | -4.2% | 1 | +0.0% |
| HS 120810 - Flours and meals: of soya beans | $788.2M | $4.1K | $1.3B | -5.0% | 1 | +0.0% |
| HS 060290 - Plants, live: n.e.s. in heading no. 0602 | $1.5B | $151.5K | $1.3B | +4.9% | 1 | +0.0% |
| HS 151411 - Vegetable oils: low erucic acid rape or colza oil and its fractions, crude | $1.7B | $24.4 | $1.3B | -30.4% | 1 | +0.0% |
| HS 240210 - Cigars, cheroots and cigarillos: containing tobacco including the weight of every band, wrapper or attachment thereto | $1.5B | $29.2K | $1.3B | +20.5% | 1 | +0.0% |
| HS 080211 - Nuts, edible: almonds, fresh or dried, in shell | $965.0M | $1.6K | $1.3B | +10.7% | 1 | +0.0% |

## Best markets

- China (CHN): $106.0B calculated opportunity across 16 products.
- USA, Puerto Rico and US Virgin Islands (USA): $53.1B calculated opportunity across 20 products.
- India (IND): $11.7B calculated opportunity across 5 products.
- Germany (DEU): $7.5B calculated opportunity across 4 products.
- Viet Nam (VNM): $6.9B calculated opportunity across 3 products.
- Japan (JPN): $6.9B calculated opportunity across 3 products.
- Indonesia (IDN): $6.1B calculated opportunity across 3 products.
- Canada (CAN): $5.2B calculated opportunity across 3 products.
- Saudi Arabia (SAU): $3.6B calculated opportunity across 2 products.
- Thailand (THA): $3.6B calculated opportunity across 2 products.
- Philippines (PHL): $3.5B calculated opportunity across 2 products.
- Pakistan (PAK): $2.5B calculated opportunity across 1 products.

## Growth stars

- HS 240391: +341.4% average CAGR, $2.2B calculated opportunity.
- HS 080131: +77.0% average CAGR, $1.7B calculated opportunity.
- HS 100590: +43.1% average CAGR, $6.9B calculated opportunity.
- HS 030633: +35.5% average CAGR, $2.0B calculated opportunity.
- HS 170290: +33.1% average CAGR, $2.0B calculated opportunity.
- HS 151800: +30.9% average CAGR, $1.7B calculated opportunity.
- HS 230120: +29.6% average CAGR, $1.7B calculated opportunity.
- HS 070960: +29.2% average CAGR, $1.9B calculated opportunity.
- HS 220300: +25.4% average CAGR, $7.6B calculated opportunity.
- HS 081060: +25.4% average CAGR, $7.2B calculated opportunity.

## Diversification opportunities

- HS 230400: 4 buyer markets, $7.3B calculated opportunity.
- HS 151190: 4 buyer markets, $7.1B calculated opportunity.
- HS 120190: 3 buyer markets, $66.0B calculated opportunity.
- HS 210690: 3 buyer markets, $7.6B calculated opportunity.
- HS 100590: 3 buyer markets, $6.9B calculated opportunity.
- HS 170114: 3 buyer markets, $6.3B calculated opportunity.
- HS 020230: 2 buyer markets, $13.4B calculated opportunity.
- HS 190590: 2 buyer markets, $7.1B calculated opportunity.
- HS 030617: 2 buyer markets, $6.2B calculated opportunity.
- HS 240220: 2 buyer markets, $4.4B calculated opportunity.

## Method

Reported trade observations and calculated indicators are shown separately. Validate buyers, standards, logistics, pricing, and competition before acting. [Read the Yugalinks methodology](https://www.yugalinks.com/methodology).

## Data sources

- Primary trade series: OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). [OECD Data Explorer](https://data-explorer.oecd.org/) - [OECD Terms & Conditions](https://www.oecd.org/termsandconditions/)
- CEPII BACI bilateral trade flows (202601): [dataset page](https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37) - [BACI documentation](https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html) - [Etalab 2.0 Open Licence](https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf)

This page presents derived Yugalinks views of reported observations and calculated indicators.