# Madagascar Export Playbook for Africa

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> Yugalinks regional export playbook

Compare buyer markets, access conditions, and calculated product opportunities in Africa. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.

## Navigation

- [Yugalinks home](https://www.yugalinks.com/)
- [Trade data](https://www.yugalinks.com/trade/)
- [Open country workspace](https://www.yugalinks.com/app/countries)
- [Data sources](https://www.yugalinks.com/data-sources)
- [Methodology](https://www.yugalinks.com/methodology)

## Overview

- Exporter: Madagascar (MDG)
- Region: Africa
- Latest trade year: 2024
- Buyer markets: 20
- Calculated three-year opportunity: $58.1B
- Reported FTA markets: 8
- Average reported distance: 4,489 km
- Average business entry indicator: 17 days

## Market comparison

| Market | ISO3 | Opportunity | Products | FTA | Distance | Entry days | Top product |
| --- | --- | ---: | ---: | --- | ---: | ---: | --- |
| South Africa | ZAF | $14.4B | 8 | Reported | 3,327 km | 40 | Product not reported |
| Liberia | LBR | $12.3B | 2 | Not reported | 6,976 km | 18 | Commodities not specified according to kind |
| Morocco | MAR | $4.4B | 1 | Not reported | 8,233 km | 9 | Product not reported |
| United Rep. of Tanzania | TZA | $3.9B | 2 | Reported | 1,605 km | 30 | Product not reported |
| Nigeria | NGA | $2.9B | 2 | Not reported | 5,591 km | 7 | Product not reported |
| Ethiopia | ETH | $2.9B | 2 | Not reported | 3,249 km | 32 | Product not reported |
| Togo | TGO | $2.6B | 1 | Not reported | 5,777 km | 3 | Product not reported |
| Kenya | KEN | $2.0B | 2 | Reported | 2,277 km | 23 | Product not reported |
| Egypt | EGY | $2.0B | 1 | Reported | 5,716 km | 13 | Product not reported |
| Uganda | UGA | $1.6B | 1 | Not reported | 2,688 km | 24 | Product not reported |
| Tunisia | TUN | $1.3B | 1 | Not reported | 7,332 km | 9 | Product not reported |
| Senegal | SEN | $1.2B | 1 | Not reported | 8,034 km | 6 | Product not reported |
| Mali | MLI | $1.1B | 1 | Not reported | 7,024 km | 11 | Product not reported |
| Mozambique | MOZ | $1.1B | 1 | Reported | 1,724 km | 17 | Product not reported |
| Burkina Faso | BFA | $975.9M | 1 | Not reported | 6,414 km | 13 | Product not reported |
| Angola | AGO | $889.6M | 1 | Reported | 3,857 km | 36 | Product not reported |
| Libya | LBY | $787.2M | 1 | Not reported | 6,809 km | 35 | Product not reported |
| Democratic Republic of the Congo | COD | $640.9M | 1 | Not reported | 0 km | 0 | Product not reported |
| Zambia | ZMB | $558.6M | 1 | Reported | 2,079 km | 9 | Product not reported |
| Mauritius | MUS | $531.6M | 1 | Reported | 1,059 km | 5 | Product not reported |

## Product and market opportunities

| Rank | Market | Product | Opportunity | Buyer growth | Current share |
| ---: | --- | --- | ---: | ---: | ---: |
| 1 | Liberia (LBR) | HS 999999 - Commodities not specified according to kind | $8.8B | +12.0% | +0.0% |
| 2 | South Africa (ZAF) | HS 271012 - Product description unavailable | $4.9B | +20.9% | +0.0% |
| 3 | Morocco (MAR) | HS 271019 - Product description unavailable | $4.4B | +17.9% | +0.0% |
| 4 | Liberia (LBR) | HS 271019 - Product description unavailable | $3.5B | +19.4% | +0.0% |
| 5 | South Africa (ZAF) | HS 271019 - Product description unavailable | $3.1B | +18.1% | +0.0% |
| 6 | Togo (TGO) | HS 271019 - Product description unavailable | $2.6B | +12.3% | +0.0% |
| 7 | South Africa (ZAF) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $2.2B | +1.1% | +0.0% |
| 8 | Nigeria (NGA) | HS 271019 - Product description unavailable | $2.1B | +13.0% | +0.0% |
| 9 | United Rep. of Tanzania (TZA) | HS 271019 - Product description unavailable | $2.0B | +18.2% | +0.0% |
| 10 | Egypt (EGY) | HS 271019 - Product description unavailable | $2.0B | +18.7% | +0.0% |
| 11 | United Rep. of Tanzania (TZA) | HS 271012 - Product description unavailable | $1.9B | +27.8% | +0.0% |
| 12 | Uganda (UGA) | HS 271012 - Product description unavailable | $1.6B | +28.4% | +0.0% |
| 13 | Ethiopia (ETH) | HS 271012 - Product description unavailable | $1.5B | +13.5% | +0.0% |
| 14 | South Africa (ZAF) | HS 851712 - Telephones for cellular networks or for other wireless networks | $1.5B | +6.3% | +0.0% |
| 15 | Kenya (KEN) | HS 271012 - Product description unavailable | $1.4B | +10.4% | +0.0% |
| 16 | Ethiopia (ETH) | HS 271019 - Product description unavailable | $1.4B | +15.5% | +0.4% |
| 17 | Tunisia (TUN) | HS 271019 - Product description unavailable | $1.3B | +8.3% | +0.0% |
| 18 | Senegal (SEN) | HS 271019 - Product description unavailable | $1.2B | +14.1% | +0.0% |
| 19 | Mali (MLI) | HS 271019 - Product description unavailable | $1.1B | +12.0% | +0.0% |
| 20 | Mozambique (MOZ) | HS 271019 - Product description unavailable | $1.1B | +24.9% | +0.0% |

## Sector opportunities

| Sector | Products | Reported buyer imports | Opportunity | Average growth |
| --- | ---: | ---: | ---: | ---: |
| HS2 00 - HS2 sector 00 | 24 | $58.9B | $42.1B | +16.5% |
| HS2 99 - HS2 sector 99 | 1 | $6.3B | $8.8B | +12.0% |
| HS2 85 - HS2 sector 85 | 3 | $3.3B | $2.9B | +12.4% |
| HS2 27 - HS2 sector 27 | 1 | $4.9B | $2.2B | +1.1% |
| HS2 84 - HS2 sector 84 | 1 | $819.0M | $942.5M | +9.5% |
| HS2 30 - HS2 sector 30 | 1 | $1.4B | $677.5M | +6.1% |
| HS2 33 - HS2 sector 33 | 1 | $529.8M | $535.0M | +12.6% |

## Frequently asked questions

### Should Madagascar focus on Africa?

Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.

### What does calculated opportunity mean?

It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.

### How should exporters use this page?

Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.

## Method

Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.

Yugalinks presents derived views for research and planning. [Read the full methodology](https://www.yugalinks.com/methodology).

## Data sources

- Primary trade series: OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). [OECD Data Explorer](https://data-explorer.oecd.org/) - [OECD Terms & Conditions](https://www.oecd.org/termsandconditions/)
- CEPII BACI bilateral trade flows (202601): [dataset page](https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37) - [BACI documentation](https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html) - [Etalab 2.0 Open Licence](https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf)

This page presents derived Yugalinks views of reported observations and calculated indicators.