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"04", "sector_name": "HS2 sector 04", "opportunity_count": 1, "addressable_usd": 997258323.48, "market_size_usd": 735094704.5247586, "growth": 23.3711, "growthCount": 1, "average_growth_pct": 23.3711 }, { "hs2": "57", "sector_name": "HS2 sector 57", "opportunity_count": 1, "addressable_usd": 953601826.1, "market_size_usd": 916425707.5079895, "growth": 12.7524, "growthCount": 1, "average_growth_pct": 12.7524 }, { "hs2": "72", "sector_name": "HS2 sector 72", "opportunity_count": 1, "addressable_usd": 929823014.37, "market_size_usd": 1510625325.051692, "growth": 11.7269, "growthCount": 1, "average_growth_pct": 11.7269 }, { "hs2": "65", "sector_name": "HS2 sector 65", "opportunity_count": 1, "addressable_usd": 852137781.93, "market_size_usd": 2100113696.9696286, "growth": 4.5682, "growthCount": 1, "average_growth_pct": 4.5682 } ], "sections": [ "overview", "markets", "opportunities", "sectors", "faq", "data-source" ], "methodology": { "summary": "Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.", "url": "https://www.yugalinks.com/methodology" }, "faq": [ { "question": "Should Kenya focus on North America?", "answer": "Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions." }, { "question": "What does calculated opportunity mean?", "answer": "It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry." }, { "question": "How should exporters use this page?", "answer": "Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision." } ], "links": { "home": "https://www.yugalinks.com/", "trade": "https://www.yugalinks.com/trade/", "workspace": "https://www.yugalinks.com/app/countries", "dataSources": "https://www.yugalinks.com/data-sources", "methodology": "https://www.yugalinks.com/methodology", "json": "https://www.yugalinks.com/trade/playbook/KEN/region/north-america/index.json", "markdown": "https://www.yugalinks.com/trade/playbook/KEN/region/north-america/index.md", "jsonLd": "https://www.yugalinks.com/trade/playbook/KEN/region/north-america/index.ld.json" }, "sourceAttribution": { "publisher": "OECD", "dataset": "Balanced international merchandise trade statistics (BIMTS) - HS2017-6D", "year": 2025, "citation": "OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30)", "sourceUrl": "https://data-explorer.oecd.org/", "dataflowUrl": "https://sdmx.oecd.org/sti-public/rest/dataflow/OECD.SDD.TPS/DSD_BIMTS_6D@DF_BIMTS_HS2017_6D/1.0", "termsUrl": "https://www.oecd.org/termsandconditions/", "terms": "OECD Terms & Conditions", "accessed": "2026-08-30", "supportingSources": [ { "publisher": "CEPII", "dataset": "BACI bilateral trade flows", "release": "202601", "citation": "Gaulier, G. and Zignago, S. (2010), BACI: International Trade Database at the Product-Level. The 1994-2007 Version, CEPII Working Paper No. 2010-23.", "sourceUrl": "https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html", "datasetUrl": "https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37", "licenseUrl": "https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf", "license": "Etalab 2.0 Open Licence", "accessed": "2026-08-30" } ] }, "generatedAt": "2026-08-30T12:37:28.823Z" }