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"average_growth_pct": 15.6335 }, { "hs2": "61", "sector_name": "HS2 sector 61", "opportunity_count": 1, "addressable_usd": 1114778582.43, "market_size_usd": 2940794633.085056, "growth": 2.9412, "growthCount": 1, "average_growth_pct": 2.9412 }, { "hs2": "91", "sector_name": "HS2 sector 91", "opportunity_count": 1, "addressable_usd": 970845783.48, "market_size_usd": 947384644.2270423, "growth": 7.5789, "growthCount": 1, "average_growth_pct": 7.5789 }, { "hs2": "99", "sector_name": "HS2 sector 99", "opportunity_count": 1, "addressable_usd": 960079649.25, "market_size_usd": 1573917815.0379264, "growth": 12.7844, "growthCount": 1, "average_growth_pct": 12.7844 }, { "hs2": "07", "sector_name": "HS2 sector 07", "opportunity_count": 1, "addressable_usd": 927825099.61, "market_size_usd": 1744831979.3571196, "growth": 3.5762, "growthCount": 1, "average_growth_pct": 3.5762 }, { "hs2": "20", "sector_name": "HS2 sector 20", "opportunity_count": 1, "addressable_usd": 897639788.22, "market_size_usd": 1328304923.4401047, "growth": 7.4883, "growthCount": 1, "average_growth_pct": 7.4883 }, { "hs2": "72", "sector_name": "HS2 sector 72", "opportunity_count": 1, "addressable_usd": 853105443.49, "market_size_usd": 1256033380.38663, "growth": 14.2235, "growthCount": 1, "average_growth_pct": 14.2235 }, { "hs2": "64", "sector_name": "HS2 sector 64", "opportunity_count": 1, "addressable_usd": 791577402.42, "market_size_usd": 2099434308.945784, "growth": 4.2818, "growthCount": 1, "average_growth_pct": 4.2818 } ], "sections": [ "overview", "markets", "opportunities", "sectors", "faq", "data-source" ], "methodology": { "summary": "Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.", "url": "https://www.yugalinks.com/methodology" }, "faq": [ { "question": "Should Kenya focus on Europe?", "answer": "Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions." }, { "question": "What does calculated opportunity mean?", "answer": "It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry." }, { "question": "How should exporters use this page?", "answer": "Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision." } ], "links": { "home": "https://www.yugalinks.com/", "trade": "https://www.yugalinks.com/trade/", "workspace": "https://www.yugalinks.com/app/countries", "dataSources": "https://www.yugalinks.com/data-sources", "methodology": "https://www.yugalinks.com/methodology", "json": "https://www.yugalinks.com/trade/playbook/KEN/region/europe/index.json", "markdown": "https://www.yugalinks.com/trade/playbook/KEN/region/europe/index.md", "jsonLd": "https://www.yugalinks.com/trade/playbook/KEN/region/europe/index.ld.json" }, "sourceAttribution": { "publisher": "OECD", "dataset": "Balanced international merchandise trade statistics (BIMTS) - HS2017-6D", "year": 2025, "citation": "OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30)", "sourceUrl": "https://data-explorer.oecd.org/", "dataflowUrl": "https://sdmx.oecd.org/sti-public/rest/dataflow/OECD.SDD.TPS/DSD_BIMTS_6D@DF_BIMTS_HS2017_6D/1.0", "termsUrl": "https://www.oecd.org/termsandconditions/", "terms": "OECD Terms & Conditions", "accessed": "2026-08-30", "supportingSources": [ { "publisher": "CEPII", "dataset": "BACI bilateral trade flows", "release": "202601", "citation": "Gaulier, G. and Zignago, S. (2010), BACI: International Trade Database at the Product-Level. The 1994-2007 Version, CEPII Working Paper No. 2010-23.", "sourceUrl": "https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html", "datasetUrl": "https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37", "licenseUrl": "https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf", "license": "Etalab 2.0 Open Licence", "accessed": "2026-08-30" } ] }, "generatedAt": "2026-08-30T12:37:28.816Z" }