# Japan Export Playbook for Europe

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> Yugalinks regional export playbook

Compare buyer markets, access conditions, and calculated product opportunities in Europe. Use this guide to prioritize research, not to treat calculated indicators as guaranteed sales.

## Navigation

- [Yugalinks home](https://www.yugalinks.com/)
- [Trade data](https://www.yugalinks.com/trade/)
- [Open country workspace](https://www.yugalinks.com/app/countries)
- [Data sources](https://www.yugalinks.com/data-sources)
- [Methodology](https://www.yugalinks.com/methodology)

## Overview

- Exporter: Japan (JPN)
- Region: Europe
- Latest trade year: 2024
- Buyer markets: 24
- Calculated three-year opportunity: $959.1B
- Reported FTA markets: 19
- Average reported distance: 8,775 km
- Average business entry indicator: 11 days

## Market comparison

| Market | ISO3 | Opportunity | Products | FTA | Distance | Entry days | Top product |
| --- | --- | ---: | ---: | --- | ---: | ---: | --- |
| Germany | DEU | $195.8B | 52 | Reported | 9,298 km | 8 | Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) |
| United Kingdom | GBR | $128.1B | 29 | Reported | 9,574 km | 5 | Metals: gold, non-monetary, unwrought (but not powder) |
| Netherlands | NLD | $118.4B | 29 | Reported | 9,303 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Switzerland, Liechtenstein | CHE | $81.5B | 9 | Reported | 9,681 km | 10 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| Belgium | BEL | $78.2B | 12 | Reported | 9,463 km | 5 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| France | FRA | $75.5B | 23 | Reported | 9,726 km | 4 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Slovenia | SVN | $44.1B | 7 | Reported | 9,413 km | 8 | Heterocyclic compounds: containing a pyrimidine ring (whether or not hydrogenated) or piperazine ring in the structure, (other than malonylurea (barbituric acid) and its derivatives),and loprazolam, mecloqualone, methaqualone, zipeprol and salts thereof |
| Italy | ITA | $42.6B | 11 | Reported | 9,869 km | 11 | Polypeptide hormones, protein hormones and glycoprotein hormones, their derivatives and structural analogues: other than somatotropin, (its derivatives and structural anaologues) and insulin and its salts |
| Russia | RUS | $40.7B | 10 | Not reported | 7,486 km | 10 | Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc |
| Poland | POL | $33.5B | 13 | Reported | 8,591 km | 37 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Spain | ESP | $24.7B | 11 | Reported | 10,777 km | 13 | Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale |
| Czechia | CZE | $19.1B | 8 | Reported | 9,082 km | 25 | Telephones for cellular networks or for other wireless networks |
| Ireland | IRL | $17.2B | 6 | Reported | 9,599 km | 11 | Aeroplanes and other aircraft: of an unladen weight exceeding 15,000kg |
| Austria | AUT | $10.5B | 5 | Reported | 9,141 km | 21 | Blood, human or animal, antisera, other blood fractions and immunological products: antisera and other blood fractions |
| Sweden | SWE | $10.4B | 3 | Reported | 8,181 km | 8 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Denmark | DNK | $7.3B | 3 | Reported | 8,703 km | 4 | Vehicles: with only electric motor for propulsion |
| Hungary | HUN | $6.3B | 3 | Reported | 9,059 km | 7 | Salts of oxometallic or peroxometallic acids: n.e.c. in heading no. 2841 |
| Norway | NOR | $6.1B | 3 | Not reported | 8,417 km | 4 | Vehicles: with only electric motor for propulsion |
| Romania | ROU | $5.6B | 2 | Not reported | 0 km | 0 | Oils: petroleum oils and oils obtained from bituminous minerals, crude |
| Slovakia | SVK | $5.0B | 3 | Reported | 9,104 km | 22 | Telephones for cellular networks or for other wireless networks |
| Malta | MLT | $4.1B | 1 | Reported | 10,257 km | 21 | Vessels: n.e.s. in heading no. 8901, for the transport of goods and other vessels for the transport of both persons and goods |
| Belarus | BLR | $1.5B | 1 | Not reported | 8,145 km | 9 | Vehicles: with only spark-ignition internal combustion piston engine, cylinder capacity over 1000 but not over 1500cc |
| Greece | GRC | $1.5B | 1 | Reported | 9,518 km | 4 | Electrical apparatus: photosensitive, including photovoltaic cells, whether or not assembled in modules or made up into panels, light emitting diodes |
| Ukraine | UKR | $1.4B | 1 | Not reported | 8,216 km | 7 | Product not reported |

## Product and market opportunities

| Rank | Market | Product | Opportunity | Buyer growth | Current share |
| ---: | --- | --- | ---: | ---: | ---: |
| 1 | Switzerland, Liechtenstein (CHE) | HS 300490 - Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $27.2B | +12.3% | +0.8% |
| 2 | United Kingdom (GBR) | HS 710812 - Metals: gold, non-monetary, unwrought (but not powder) | $25.1B | +15.3% | +1.0% |
| 3 | Belgium (BEL) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $20.7B | +7.6% | +0.0% |
| 4 | Germany (DEU) | HS 850760 - Electric accumulators: lithium-ion, including separators, whether or not rectangular (including square) | $19.6B | +19.2% | +0.6% |
| 5 | United Kingdom (GBR) | HS 271121 - Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $19.3B | +16.1% | +0.0% |
| 6 | Netherlands (NLD) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $18.5B | +6.5% | +0.0% |
| 7 | Germany (DEU) | HS 271121 - Petroleum gases and other gaseous hydrocarbons: in gaseous state, natural gas | $16.4B | +4.2% | +0.0% |
| 8 | Switzerland, Liechtenstein (CHE) | HS 710813 - Metals: gold, semi-manufactured | $16.3B | +14.3% | +4.0% |
| 9 | Switzerland, Liechtenstein (CHE) | HS 710812 - Metals: gold, non-monetary, unwrought (but not powder) | $14.6B | +12.8% | +2.2% |
| 10 | Belgium (BEL) | HS 271019 - Product description unavailable | $12.8B | +9.1% | +0.0% |
| 11 | Germany (DEU) | HS 271019 - Product description unavailable | $12.3B | +5.8% | +0.0% |
| 12 | Netherlands (NLD) | HS 271019 - Product description unavailable | $11.9B | +12.2% | +0.0% |
| 13 | Russia (RUS) | HS 870323 - Vehicles: spark-ignition internal combustion reciprocating piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc | $11.9B | +12.7% | +2.8% |
| 14 | Italy (ITA) | HS 293719 - Polypeptide hormones, protein hormones and glycoprotein hormones, their derivatives and structural analogues: other than somatotropin, (its derivatives and structural anaologues) and insulin and its salts | $11.8B | +29.0% | +0.0% |
| 15 | Slovenia (SVN) | HS 293359 - Heterocyclic compounds: containing a pyrimidine ring (whether or not hydrogenated) or piperazine ring in the structure, (other than malonylurea (barbituric acid) and its derivatives),and loprazolam, mecloqualone, methaqualone, zipeprol and salts thereof | $11.3B | +34.8% | +0.0% |
| 16 | Slovenia (SVN) | HS 293399 - Heterocyclic compounds: n.e.c. in headings no. 2933 | $10.5B | +30.0% | +0.0% |
| 17 | Poland (POL) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $9.9B | +8.1% | +0.0% |
| 18 | Slovenia (SVN) | HS 300490 - Medicaments: consisting of mixed or unmixed products n.e.s. in heading no. 3004, for therapeutic or prophylactic uses, packaged for retail sale | $9.7B | +17.9% | +0.1% |
| 19 | Germany (DEU) | HS 851712 - Telephones for cellular networks or for other wireless networks | $9.7B | +9.2% | +0.2% |
| 20 | Germany (DEU) | HS 270900 - Oils: petroleum oils and oils obtained from bituminous minerals, crude | $9.0B | +4.4% | +0.0% |

## Sector opportunities

| Sector | Products | Reported buyer imports | Opportunity | Average growth |
| --- | ---: | ---: | ---: | ---: |
| HS2 30 - HS2 sector 30 | 39 | $300.2B | $155.2B | +13.5% |
| HS2 87 - HS2 sector 87 | 48 | $253.1B | $143.2B | +22.0% |
| HS2 85 - HS2 sector 85 | 37 | $201.9B | $126.8B | +12.9% |
| HS2 27 - HS2 sector 27 | 16 | $218.8B | $126.3B | +11.7% |
| HS2 00 - HS2 sector 00 | 20 | $197.8B | $86.2B | +8.2% |
| HS2 71 - HS2 sector 71 | 13 | $226.7B | $81.9B | +10.9% |
| HS2 84 - HS2 sector 84 | 21 | $102.4B | $72.0B | +9.3% |
| HS2 29 - HS2 sector 29 | 11 | $53.3B | $63.0B | +24.3% |

## Frequently asked questions

### Should Japan focus on Europe?

Use the market ranking as a starting point, then check product fit, buyer requirements, route costs, tariffs, standards, and competitive conditions.

### What does calculated opportunity mean?

It is a screening indicator built from demand and exporter-position signals. It is not a confirmed order, sales forecast, or guarantee of market entry.

### How should exporters use this page?

Prioritize one market and product combination, then validate buyers, compliance, logistics, pricing, and continuity before making a commercial decision.

## Method

Reported trade observations and calculated indicators are shown separately. Validate buyers, tariffs, standards, logistics, pricing, and competition before acting.

Yugalinks presents derived views for research and planning. [Read the full methodology](https://www.yugalinks.com/methodology).

## Data sources

- Primary trade series: OECD (2025), Balanced international merchandise trade statistics (BIMTS) - HS2017-6D, OECD Data Explorer (accessed on 2026-08-30). [OECD Data Explorer](https://data-explorer.oecd.org/) - [OECD Terms & Conditions](https://www.oecd.org/termsandconditions/)
- CEPII BACI bilateral trade flows (202601): [dataset page](https://www.cepii.fr/CEPII/en/bdd_modele/bdd_modele_item.asp?id=37) - [BACI documentation](https://www.cepii.fr/DATA_DOWNLOAD/baci/doc/baci_webpage.html) - [Etalab 2.0 Open Licence](https://www.etalab.gouv.fr/wp-content/uploads/2018/11/open-licence.pdf)

This page presents derived Yugalinks views of reported observations and calculated indicators.